Blockchain Supply Chain Association

The Blockchain Supply Chain Association's focus is the large scale adoption of blockchain and distributed ledger technologies in supply chain networks. Through public and private sector partnerships, collaborations and education, the organization is driving the progression of Web 3 technology across the supply chain industry. 

My advisory role supports marketing strategy, brand stewardship and member growth across the association and its member organizations.

Director of Marketing

Marble

Marble is a health tech company that connects organizations to patient-authorized health data. My role required leading the marketing function including conceptualization, management, and execution of all brand, digital marketing, content, demand generation, events and PR. 

- Created and delivered a digital & content strategy that supported both the organizational and product brands, resulting in an 800% increase in overall engagement with target personas. 
- Developed visual and written brand architecture, including purpose, positioning and promise, for Marble’s corporate brand and their two product brands. 
- Delivered all brand assets including sales collateral, event materials, branded content and internal policy documentation. 
- Created and delivered a team event strategy, including asset creation, talk tracks, lead generation and digital support for more than 13 events across the US & Canada. 
- Strategic management of the group's marketing budget.

Senior Marketing Manager

KNNX Corp

KNNX is a technology company that builds its solutions on blockchain, with offices in Canada, India, Japan, and Singapore. End-to-end management of the global marketing practice, including strategy, brand, digital/SEM, content, partnership marketing, and public relations, was the key responsibility of this role.

- Crafting and implementing Product Lead Growth strategies, directly aligned with the business strategy. The goal-oriented plans are closely monitored and continuously optimized to accommodate for shifts in competitive, business, and technology environments. 
- Created and grew the internal creative agency responsible for all content production, digital marketing, lead generation, and campaign execution. Overseeing all creative output, copy and script writing, and resource optimization. I further manage all external agencies for specialized design and overflow work. 
- Delivered brand architecture, including messaging, assets, and usage guidelines for two corporate brands and eight product brands.
- Managing one direct report and supervising five additional resources. I am responsible for work product reviews, performance management, skills development, and weekly coaching.

Senior Manager, Marketing

TELUS

TELUS is a national telecommunications and IT consulting company. This role focuses on the development and execution of omni-channel communications strategies, helping to profile and market software systems, build customer communities and maintain long term audience engagement.

- Plan, write and distribute brand optimized communications to local and national business units, partners and clients.
- Develop, manage and improve local and national partnerships, with a focus on increasing value delivery.
- Optimize UX and content for internal and external facing digital sales websites and portals.
- Establish a formal communications strategy to help drive the department’s transformation from operating as a cost center to a revenue center.

Communications Manager

Metrolinx

Metrolinx owns and manages Go Transit, The UP Express and PRESTO. This role, as part of the Change Management team, focused on the development, execution, and monitoring of key messaging both within Metrolinx and to external stakeholders.

- Developed Metrolinx wide communications, including the application of omnichannel message optimization and ensuring prompt and accurate delivery to every Metrolinx employee.
- Designed communications materials using PowerPoint and Adobe Creative Suite for internal and external presentations, specific messaging campaigns and digital communication.
- Implemented an agency approach to communications development and execution, streamlining the management and delivery of creative requests across the business unit

Communications Analyst

Siren Communications

Marketing and PR firm focusing primarily on luxury hospitality brands, I reported to the CEO. The role focussed on the development and implementation of marketing and brand communication strategies and supporting business development. 

- Managed the development and implementation of Siren’s new brand and associated communication materials for internal and external usage
- Created and executed a new web strategy for Siren’s main site and a partner site. The strategy formed part of Siren’s overall brand evolution and included additional sections for SEO, content marketing and social media
- Established a trusted digital influencer network that grew the organization’s product mix. The network included a highly curated group of Canadian and US influencers that appealed to a wide range of segments.

Brand & Business Development Manager

The Marketing Centre SA

The Marketing Centre believes that all businesses deserve access to a qualified Marketing Professional. 

We offer a network of top quality, highly experienced Marketing Directors and Managers, each running a portfolio of businesses on a part-time basis, and therefore presenting the opportunity to access highly needed skills but without the full-time costs of permanent employment. 

Working with The Marketing Centre as a Marketing Director makes you part of a dynamic team who can use each other's skills, it removes the loneliness of operating independently, and through the support and work of TMC's team, we are able to develop long-term relationships with businesses that offer you a real opportunity in which to use your skills.

Marketing Director

Slate Consulting

SLATE is a strategic marketing consultancy. We provide agile marketing services to startups, small to medium enterprises and non-profit organizations. Our offering includes three main areas of competence: Strategi marketing, branding and digital marketing. 

The key to our success is focusing on specific organizational differentiators, building our client's customer profile accurately and establishing their positioning and purpose. Once we understand how they can compete, we formulate strategies around our client's goals, whether it is a long-term marketing strategy or a short-term digital campaign. 

We have worked with more than 80 businesses, involved in multiple sectors including:
- Finance
- Consumer goods
- Software and hardware
- Office automation
- Education and training

Founder & Principal

Startup Weekend

Startup Weekend is a global organisation, funded by Google For Entrepreneurs, that recruit volunteers within cities that organise and run weekend long startup workshops. The workshops are structured specifically to assist with the challenging first few steps of setting up a business. 

As my personal CSI project, a colleague and I launched the Cape Town chapter of Startup Weekend. 

As lead organiser my responsibilities include:

• Marketing the event to potential participants and investors
• Raise roughly $ 10 000 per event from sponsors
• Source a venue that meets both the technological and logistical requirements
• Organise all catering and course material
• Book speakers, business mentors and judges to evaluate the startups
• Manage our PR, advertising and social media strategies


As an internationally qualified facilitator my role includes: 

• Facilitate various events, which normally lasts about 50 hours, over a weekend
• Educate participants on the Startup Weekend subject matter and process so that they can produce quality business plans over an exceptionally short period of time
• Manage business coaches so that they can assist teams but not smother them with information and help keep them on track
• Ensure that each stakeholder throughout the Startup Weekend event process has every resource they need to perform
• Manage event crises varying from conflict and negotiation to assisting with managing team dynamics and outputs

Part of the benefit of being a qualified facilitator is the opportunity to run events internationally. I have run in both Durban and recently Nairobi. 

Our achievements:

• We have run four events, helped create nearly 30 startups and more than 100 entrepreneurs.
• We have developed an organisation and established a foreign brand without a budget in Cape   Town
• We provide a very cost effective service that helps people to start a business

Risk Benefit Solutions (Pty) LTD

Insurance brokerage specialising in personal, commercial and corporate insurance, employee benefits and insurance administration. Offices in Cape Town and Johannesburg, with a total staff compliment of 130 people. 

Reporting directly to the CEO, I was responsible for setting up the marketing department. I currently manage all the marketing and communication for the 4 companies within the RBS Group. 

My core responsibilities include:

•	Development and management of all internal and external communication
•	Public relations 
•	Brand strategy and implementation
•	Social and digital media development and implementation
•	Competitor research and benchmarking
•	Sponsorship initiatives
•	Managing all suppliers including copywriters, graphic design agencies, digital agencies, print media and advertisers.

Marketing Manager

I am a Senior Marketing Manager with a focus on strategy development and execution for brand marketing, content, digital and demand generation. 

At my core though, I am a storyteller and relationship builder and have always believed that the ability to be a good marketer and as such my success, rests on these two skills. 

I am a great believer in the value of collaboration and when it comes to people, I wholeheartedly believe that 1+1=3. 

I am a connector, a pragmatist, a dreamer and I hold an enduring passion for people, great ideas and my dog, Gus.

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