Julian Weiss's Linkedin Analytics

Aligning great brands with future ready production flows and connected immersive creatives - but wait, how did I get there? I was drawn to the 3D space and its endless creative potential early on. Then starting my professional career in entertainment creating high end vfx for only linear viewing purposes. Despite working with cutting edge technology, I experienced legacy workflows, deep verticals and thought processes that did not fit with my interpretation of what would be the best architecture to tackle a new age of entertainment and advertising. All the different agency setups I could make out did not adapt well to the world I grew up into with new touchpoints and demand for a new, fast and versatile kind of creative production. With such potential at hand I went on and founded headraft, pushing those boundaries (or inching them forward back in the day), while establishing an excellent base and diverse team on brand experiences and business innovation. Recent years showed my foggy past perception proved me right: A whole legacy of business and brand architecture is heavily challenged. The impact and potential of this continuously merging digital and real world combined with AI is tremendous. Having been able to setup an amazing response to this development was and is a fantastic journey that I’m excited to continue with such fantastic clients, teams and agency collabs all day, every day.