Freelance Writer

Sygnific Careers

I joined as a trainee for the job role of a team leader. I worked only for a month

Content Curator

The Socians

This was my second Internship. However, I had to leave It halfway through for personal reasons. My day-to-day tasks included writing content relate dot education, product review, news, etc.

Content Writing Intern

Collegedunia

This is was my first ever Internship for a content writing role. I worked remotely. My day-to-day responsibility included curating a minimum of around 700 worded article per day.

Content Writer

Serious about growing your blog and socials? You've come to the right place!

An increase in the blog traffic by 42% & leads by 38%.
That's what I generated for my previous B2B client.

As a B2B content writer, I see businesses with fantastic websites but flat visitor-to-lead conversion. I'm here to bridge the gap. 

I create strategic content (based on the customer journey stages) that not only boosts blog traffic but also converts those readers into qualified leads.

Here's how I do it:

✅ Research your target audience to understand their pain points and desires.

✅ Developing data-driven content strategies that align with your business goals.

✅ Creating engaging and informative content that resonates with your audience and positions you as an industry leader.

✅ Optimizing content for Google so potential customers can easily find you.

Want similar results for your B2B brand? 
Let's Discuss.

Petition to Grammarly: Free My Forbidden Phrases!

Look, Grammarly, I appreciate the assist, but sometimes a good "actually" can add some much-needed sass. 

And "honestly," isn't that what good writing is all about - expressing yourself honestly?

Plus, these yellow lines are starting to resemble a crime scene investigation in my doc. Can you pull it down a notch?

Grammarly.

Julie Fernandes

Want to write 50% faster with the Same Great Quality?
It’s not a clickbait.

It’s 100% possible.

It used to take me 8-10 hours to write a 1000-word article.
Now it takes me 3-6 hours (depending on the niche). 

How did I do it? 
Strong System.

Here’s how you can create your writing system. 

𝐁𝐞𝐟𝐨𝐫𝐞 𝐘𝐨𝐮 𝐖𝐫𝐢𝐭𝐞:

1/ Planning and outlining: Spend more focused time upfront planning and outlining your article. This clarity will save you time later by eliminating rambling and writer's block.

2/ Gather resources: Collect all your research materials, quotes, and data beforehand. Having everything organized prevents the need for time-consuming searches while writing.

3/ Template creation: Create templates for your introductions, conclusions, and common sections. This saves time by providing a pre-written framework to fill in.

𝐖𝐡𝐢𝐥𝐞 𝐘𝐨𝐮 𝐖𝐫𝐢𝐭𝐞:

1/ Focus & eliminate distractions: Turn off notifications, silence your phone, and find a quiet workspace. Eliminate distractions to maximize your focus and writing speed.

2/ Dictate instead of typing: If comfortable, dictate your article using dictation software. This can be faster than typing, especially for initial drafts.

3/ Write in chunks: Set timers for focused writing sprints (25 minutes) with short breaks (5 minutes) in between. This helps maintain focus and prevent burnout.

4/ Eliminate fluff: Write concisely and directly. Aim for clear sentences that convey information efficiently.

𝐏𝐨𝐬𝐭-𝐖𝐫𝐢𝐭𝐢𝐧𝐠:

1/ Leverage editing tools: Use online grammar checkers and style guides to catch errors and inconsistencies quickly.

2/ Read aloud: Read your article aloud to identify awkward phrasing, unclear sentences, and areas needing improvement.

3/ Proofread: Edit like every word costs a dollar.

It’s that simple.

Need to blog faster, yet better.
Let’s Discuss.

Make Writing a No-Brainer

Last month, I generated 38% more leads through my client’s almost-dead blog. You can do it too.

Trust me, it wasn’t rocket science.

Here's the secret sauce (which isn’t that of a secret!):

--> Finding hidden audiences: 

We went beyond basic demographics and used social listening tools to discover niche communities and trending topics my client wasn't even aware of. This goldmine of information helped us craft content that resonated with a highly targeted audience they were missing entirely.

--> Long-tail keywords: 

We focused on long-tail keywords with informational intent. These gems are like laser pointers for ideal readers actively seeking solutions, making them much more likely to convert into leads.

--> Visual Data: 

Sure, creating a more comprehensive version of existing content is a great strategy, but we took it a step further. We incorporated data visualization tools to create stunning infographics alongside our data-driven content, making it visually appealing and easily digestible for our audience.

--> Batch creating content: 

Gone are the days of staring at a blank page. We implemented strategic "content sprints" where I dedicated focused time to researching and outlining multiple blog posts on a similar theme. This batching approach slashed content creation time in half while maintaining quality.

--> Repurposing old content: 

We didn't stop at just blog posts. We turned them into bite-sized "micro-content" specifically tailored for platforms like Instagram Stories and TikTok. These short, engaging bursts of information captured the attention and drove viewers back to the full blog content for a deeper dive.

Theoretically, the process sounds super simple.
But its application isn’t as easy as it sounds.

Collaborate with someone who knows their work,
And streamline your content generation process.

Need help to generate more leads through your blog?
Send me a DM.

Only 20% of your blog traffic converts? 
The solution is much simpler than you think.

Ask yourself these basic questions,
And you’ll find the missing 80%.

1. Are you targeting the right audience?

If your brand sells gaming gear, you must focus on youngsters who game regularly. Not a middle-aged lady named Lucy who doesn’t even know about the PlayStation, let alone Call of Duty. 

2. Does your content perfectly align with the search intent?

If I search “How much does a freelancer earn?”, I don’t want to know about its origin, types, and blah blah. Just tell your audience what they want to know and add depth to it. If you can’t think of much - add expert insights, snippets from LinkedIn posts or a blog, etc. 

3. Is your writing dry and too technical?

Let your writing style make the difference. One can find hundreds of articles on a topic (that’s the best & worst part of the internet) but what separates your piece from others is the personality. Add humor or thought-intriguing elements to your content. 

4. Does your content offer solutions to problems?

If you write a piece on “How to find the perfect foundation shade?” - offer a solution. Give them practical tips on how one can find the perfect shade without simply paraphrasing the ranking blog posts. And most certainly, don't leave them even more confused than before.

5. Are you optimizing the blog post for SEO?

There’s no point creating a masterpiece if it stays hidden from the world. Work hard to create quality content and work even harder on the SEO to ensure good visibility. If not, you’ll miss out on a good load of leads and traffic which doesn’t really generate a good ROI.

6. Are you strategically using appropriate CTAs throughout the article?

CTAs may seem pointless because if the audience WANTS to download your resource - they would, right? Well, I don’t know about that but it surely helps people on the fence. Plus, a little encouragement never hurts!

Here’s a quick life lesson for you.
(I’m feeling lil philosophical while writing this hehe…)

The key to closed doors often lies hidden in plain sight.
You just have to calm down and search for it.

Need help converting 80% of your organic traffic? 
Let’s discuss.

Struggling to convert your target audience with blogging? 
You're Not Alone. 

4 out of 5 website visitors are leaving without converting.
That's a goldmine of potential customers slipping through your fingers.

Here’s how you can fix it: 

1. Content Misalignment:

Problem: Your content isn't addressing the specific needs and challenges of your target audience.
Solution: Conduct in-depth audience research to understand their pain points, interests, and content preferences (text vs video). Tailor your blog content to directly address their challenges with actionable solutions.

Example: Let's say you write blog posts about healthy recipes. If your target audience is busy professionals with limited time, focus on creating quick and easy meal prep recipes.

2. Lack of Value Proposition:

Problem: Your blog posts aren't offering enough value to your audience. They might be generic or lack clear takeaways.
Solution: Focus on creating high-quality, well-researched content that educates, entertains, and offers solutions. Incorporate storytelling, data visualizations, or humor to make your content engaging and memorable.

Example: Instead of a generic blog post on "The Benefits of Exercise," create a data-driven post on "5 Science-Backed Ways Exercise Boosts Your Productivity and Reduces Stress" with actionable tips for busy professionals.

3. Weak Calls to Action (CTAs):

Problem: Your blog posts lack clear CTAs that guide readers toward the next step (conversion).
Solution: Include strong and action-oriented CTAs at the end of each post. These CTAs could be subscribing to your email list, downloading a lead magnet (e.g., ebook, checklist) in exchange for contact information, or contacting you for services.

Example: Instead of a generic "Like and Share" CTA, use a more compelling CTA like "Download Your Free 7-Day Meal Plan for Busy Professionals" or "Schedule a Free Consultation to Discuss Your Content Marketing Needs."

4. Inconsistent Posting Schedule:

Problem: You publish blog posts sporadically, leading to a lack of reader engagement.
Solution: Develop a consistent content calendar and stick to it. This builds trust and encourages readers to return to new content regularly.

Example: Aim to publish at least 1-2 high-quality blog posts per week. Consistency is key to building a loyal readership.

5. Poor Promotion Strategy:

Problem: You're not promoting your blog content effectively to reach your target audience.
Solution: Utilize social media platforms relevant to your niche for promotion. Consider paid social media advertising to target specific demographics and interests. Build an email list and nurture leads with valuable content.

Example: Share snippets of your blog posts on social media with engaging visuals. Partner with relevant influencers in your niche for content promotion or brand advocacy opportunities.

Can’t get hold of where you’re going wrong?
Let’s discuss.

There's 'absolutely' no reason to NOT ghost your clients when they ask for revisions. 

Trust me, it has helped me scale my freelance game to 5-figures within 3 months. 

To prove my point;

1. Reduced Client Contact = Increased Efficiency: Every minute spent explaining your artistic vision is a minute stolen from that sweet new Macbook purchase.

2. Mystery Breeds Awe: Let them wonder! Was it a bold artistic statement? A cutting-edge minimalist approach? The ambiguity will keep them guessing (and hopefully paying).

3. Scarcity Builds Value: By strategically vanishing, you become the elusive freelancer everyone desperately desires (or at least mildly inconvenienced by).

This approach has streamlined my process so much that I can afford a MacBook now. 

This April Fools' Day - embrace the disappearing act and watch your freelance business soar to new heights. 

P.S. Satire is my only attire 😎

Reach 85% of your ideal audience before your competitors do.
And, do it faster!

Here’s how to do it like a Pro. 

--> Content Strategy & Audience Focus:

--> Content Speed & Efficiency:

--> Content Promotion & Early Access:

--> Search Engine Optimization (SEO):

Ready to reach 85% of your ideal reader BEFORE your competitors do?
Send me a DM. Let's discuss.

How to reach ideal clients faster

I helped my previous client increase their blog traffic by 42% & leads by 38%.
The process was easier than you think. 

Mainly because I was consistent with my efforts. 
Here’s what I did:

𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲:

1/ Targeting the right audience: Researched to understand their needs, pain points, and preferred content formats (articles, listicles, infographics). Used the pain points throughout the article to make it sound more relatable.

2/ Used data-driven information: Used stats from reputed websites and supported statements by backing them up with research articles.

3/ Keyword research & optimization: Used relevant keywords (with the right search volume and keyword difficulty for the brand) throughout the blog posts while maintaining a natural language flow.

4/ Content Quality & Consistency: Consistently published content that aligned with the search intent, offered solutions to problems, and added SMEs to offer unique angles.

𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧:

1/ Clear Calls to Action (CTAs): Used CTAs according to different funnel stages - TOFU, MOFU, and BOFU.

2/ Tracked Results: Monitored the blog traffic, lead generation, and conversions using website analytics tools.

3/ Content Refresh: Updated older blog posts with new information and optimized them for current search trends.

Want better organic traffic + qualified leads?
Let’s discuss.

The saddest thing on the Linkedin?

The fact that startups are ready to sacrifice their ROI just to save some extra bucks at the moment.

What do you think?

54% of content lacks strategy. Is your content one of them? 

Strategies are as ginger-garlic paste is to a curry. 
Without it, it’s like trying to catch fish…..blindfolded

Here’s a specific content strategy for businesses (based on size) 

--> Small Businesses (1-10 Employees):

- Focus: Limited resources, so prioritize high-impact content.
- Content Types: Blog posts, case studies, social media content (organic reach).
- Promotion: Leverage free social media platforms, target local communities, and network with other small businesses.
- Lead Magnets: Simple, targeted resources like checklists or templates.

--> Medium Businesses (11-50 Employees):

- Focus: Develop a content mix to cater to different audience segments.
- Content Types: Blog posts, white papers, ebooks, webinars, infographics.
- Promotion: Paid social media advertising, explored content syndication opportunities, and built authority through guest blogging.
- Lead Magnets: Offer in-depth resources like white papers or industry reports.

--> Large Businesses (50+ Employees):

- Focus: Omnichannel content strategy targeting various buying stages.
- Content Types: Diverse content mix including blog posts, videos, podcasts, interactive content, and research reports.
- Promotion: Paid social media advertising, influencer marketing, explore paid content syndication opportunities.
- Lead Magnets: High-value resources like research reports, industry trend webinars, and exclusive content downloads.

For best results?
Stay consistent and save this post for later. 😉 

Need help to boost organic traffic + qualified leads?
Let’s discuss.

Taplio

Julie Fernandes's Linkedin Analytics

Julie Fernandes

Julie Fernandes's Best Posts (last 30 days)

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Taplio

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Julie Fernandes

Julie Fernandes's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

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Julie Fernandes's Linkedin Analytics

Julie Fernandes's Best Posts (last 30 days)