Saving the world from failed acquisitions, founder of Wilkinson Accounting Solutions, specialising in Exits & Acquisitions/ Investor/Podcast host/speaker

We’re usually called in when finance technically works — but leadership has stopped trusting the numbers to run the business.

That moment often shows up after growth.

Reports exist. Systems are in place. Teams are bigger.
But decisions feel riskier than they should — and issues still land back with founders or senior leaders anyway.

Nothing is obviously “broken”.
The finance setup just hasn’t kept pace with the business anymore.

When companies reach this stage, we usually see a combination of:

– Controls that exist on paper but aren’t followed consistently
– Data that’s produced, but not trusted enough to rely on
– Spending and processes without clear ownership or accountability

The result isn’t chaos — it’s quiet strain.
Confidence drops. Decisions slow. Risk increases.

That’s usually the point we’re asked to step in.

I work with established, scaling businesses to realign finance with how the organisation actually operates now — restoring clarity, control, and trust in the numbers.

Not by adding noise.
By fixing the foundations.

This is what that moment has looked like in real businesses:

✅ Found £100K in missed sales due to misaligned systems
✅ Uncovered £500K in unrecorded stock sitting quietly on the balance sheet
✅ Saved £50K by identifying expense misuse and control gaps
✅ Improved margins by 25% through proper purchasing controls
✅ Stopped £200K in overpayments by fixing invoice approval processes

If you’re unsure whether your current finance setup still fits the business you’re running today,
the 2-minute Profit Leak Check provides a private sense-check.

👉 https://financial-consultation.wilkinsonaccountingsolutions.co.uk/financial-health-quiz

If it flags anything material, I’ll walk you through what I’d be looking at — and whether it’s something that genuinely needs attention now.

🎧 I also host the Build and Exit Podcast — conversations with founders, operators, and investors on scaling well, protecting value, and avoiding avoidable mistakes as businesses grow.

Spotify: https://open.spotify.com/show/1c82ywmGB4PaszSy2EMEXN

Apple: https://podcasts.apple.com/gb/podcast/build-and-exit/id1676606866

Today marks 6 years since I started Wilkinson Accounting Solutions

Not because I wanted to “do accounts”.
But because I kept seeing the same thing happen in growing businesses:

Finance technically worked…
 …but leadership stopped trusting the numbers to run the business.

And when trust goes, everything else follows.

Not loudly. Quietly.

It shows up as:
- Founders checking the same report twice
- Meetings full of “are we sure?”
- Decisions made from the bank balance
- A creeping sense that growth isn’t as solid as it used to feel

Nothing is broken.
But nothing feels stable either.

Over the last six years, I’ve learned something important:

Most businesses don’t have a numbers problem.
They have a "financial truth flow" problem.

Truth arrives too late.
Or through too many people.
Or without enough ownership.

So the team produces reporting… but leadership doesn’t feel safe making decisions from it.

And when the numbers stop feeling safe, instinct steps in.

That’s the moment value starts leaking.

Not because anyone is doing a bad job.
But because the structure hasn’t kept up with the growth.

Six years in, I’m clearer than ever on what we actually do:

We help founders rebuild confidence in financial truth — early enough in the month that decisions can be made with clarity, not urgency.

If you’ve been here since the beginning — thank you.

And if you’ve only recently found my work, welcome.

The trust gap is real.
And fixing it changes everything.

Julie Wilkinson Profit 👸🏻

You tell me what you want to do and I will tell you if it makes 💰 



Most businesses start off with an accountant 🤑

They then might employ a bookkeeper  🧾

But what happens to the information in between? 


We offer specialist accounting and advisory services, working  in partnership with our customers to

•Dive deeper into their numbers
•Build detailed business plans and objectives 
•Improve cash flow
•Build financial forecasts 
•Make full use of accounting systems
•Embed robust controls 
•Implement reporting to track business performance 
•Be confident they manage their vat correctly 
•Build pricing matrix to maximise profitability 
•Implement bookkeeping that gives quick analysis of financial performance and support cost saving 
•Stay compliant 
•Drive process efficiencies 
•Analyse strategies to determine most profitable customers, services or products 
•Define the best pricing and cost structures for business growth 
•Implement good debt chasing and payment processes

And as we build a deep understanding of your business model why not let us finish the whole process to prepare and submit your tax returns ✳️


𝗧𝗬𝗣𝗘𝗦 𝗢𝗙 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗪𝗘 𝗦𝗘𝗥𝗜𝗩𝗖𝗘

-SME's over £1m turnover looking to double their growth 
-SME's looking to improve their financial processes 
-SME’s looking to grow by acquisition 
-SME's looking to build an exit strategy 

 
𝗢𝗨𝗥 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦 𝗜𝗡𝗖𝗟𝗨𝗗𝗘

𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗳𝗶𝗻𝗮𝗻𝗰𝗲 𝗱𝗲𝗽𝗮𝗿𝘁𝗺𝗲𝗻𝘁
- Discovery Session and business health check
- Objective and strategy support
- FD services
- KPI and Reporting
- Treasury and cash flow
- Management Accounts
- Variance and trend analysis
- Cost accounting
- Pricing strategies
- Bookkeeping and virtual Purchase Ledger departments



Mergers and Acquisitions 
- Strategy planning 
- 5 year forecasting including P&L, BS and cashflow
- Support with pitch decks
- Work with lenders to obtain deals
- Financial due diligence 

𝗪𝗔𝗡𝗧 𝗧𝗢 𝗞𝗡𝗢𝗪 𝗠𝗢𝗥𝗘
To have a chat about how our finance team can help you to grow your business, contact me via direct message.

𝘄𝘄𝘄.𝘄𝗶𝗹𝗸𝗶𝗻𝘀𝗼𝗻𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝗶𝗻𝗴𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀.𝗰𝗼.𝘂𝗸

Helping £3M+ founders when finance technically works — but the numbers can’t be trusted | £1M+ risks uncovered

Growth can look healthy on paper - and still feel unstable underneath.

This is the stage founders rarely talk about.

Revenue is up.
The team is bigger.
Nothing is obviously broken.
Yet confidence in the numbers starts to slip.

Not because performance dropped.
But because complexity arrived quietly.

More moving parts.
More people involved.
More decisions riding on data that no longer feels solid.

It starts to show up in behaviour:
– more checking
– more overrides
– more decisions made from the bank balance

This is usually the moment before issues show up - not after.

If growth feels less steady than it used to, it’s often a structure problem, not a performance one.

The Profit Leak Check highlights where financial structure hasn’t kept pace with scale - and what to fix first.

Clarity first. Fixes second.
Profit leak in comments

When growth feels less solid than it should

Most founders assume confidence in the numbers comes from better reporting.

It doesn’t.

Confidence is built earlier — in the middle of the business.

Invoicing discipline.
Cost capture timing.
WIP review.
Approval routines.
Clear ownership.

When that middle layer isn’t tight, month end can still “work”…
but leadership starts asking:

– “Are we sure?”
– “Does that include everything?”
– “What’s actually driving it?”

That’s not curiosity.
It’s doubt.

And once doubt creeps in, leaders stop using the numbers to steer — even if the reports look professional.

Reporting doesn’t create trust.
Systems do.

Have you seen this “doubt stage” in a growing business?

Growth is up.
But confidence in the numbers starts to wobble.

Nothing is technically broken - and that’s what makes this stage dangerous.

This clip is from my episode on the Build and Exit podcast: Why Your Finance Function Might Be Holding You Back.

Watch the full episode on YouTube (Build and Exit).
Link in comments 👇

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