Julius Trujillo

GroupM

• Created, managed and executed strategic BtoB marketing plans that met client goals (paid search and paid social).
• Defined campaign structures, an audience strategy and a deliverable plan that exceeded client expectations.
• Created, presented and gained client approval on insertion orders, campaign strategies and tactics.
• Oversaw and delivered on Account Management business processes.
• Monitored, tracked, evaluated, reported and optimized campaign performance to maximize client investment.
• Delivered monthly client reports, verified data accuracy, provided analysis and kept clients updated on account status.

Digital Account Manager

ressac

• Managed all major BtoB accounts and executed media buying campaigns across various platforms (Google Ads, Facebook, DV360, CM360 & Microsoft Advertising).
• Performed regular analysis and optimization of campaigns, while working within budgets. 
• Maintained oversight of performance against targets and optimizing as necessary to ensure success.
• Provided campaign reporting that showcases results in a way that is meaningful for future campaigns, clearly pulling out both the positive results and areas where improvement is needed.

Digital Marketing Manager

360.Agency

•	Created and deployed digital advertising campaigns (Google Search, Display, Youtube, Microsoft Advertising & Facebook) according to budgets and strategy.
•	Monitored and optimized campaigns (ad copy, budget, bidding strategy) to ensure the best performance for clients.
•	Analyzed the results and provided recommendations to the Media Directors so as to adapt the strategy based on results.
•	Continually tested the latest Paid Media practices.
•	Created reports to provide visibility on campaign performance.

Digital Marketing Strategist 

Click & Mortar

•	Gained an understanding of client's business and goals so targeted traffic was driven to their site.
•	Created, deployed and managed PPC campaigns in Google Ads (Search, Display, Shopping & YouTube) and Microsoft Advertising for multiple client accounts in various industries.
•	Conducted keyword research and created lists of targeted search terms that were relevant to the client's websites and business.
•	Wrote effective ad copy.
•	Provided bidding strategies based on the client's business goals and targets.
•	Analyzed PPC campaign results and adjusted advertising tactics so as to improve/expand campaigns by using market research and campaign data.
•	Managed client's search budgets and keep campaigns within these budgets.
•	Communicate with clients on a regular basis to discuss client's expectations/goals and deliver reports
•	Continually researched and tested the latest cutting-edge Paid Search practices.

Immigration.ca

•	Prepared and deployed the social media strategy of the company.
•	Generated traffic and conversions through social ads (Facebook, Linkedin, Instagram & Twitter).
•	Achieved market penetration in Latin America and the USA using a mix of Facebook and Google ads.
•	Devised and managed the implementation of  PPC campaigns (English, French, and Spanish).
•	Identified and implemented opportunities to improve Google Ads campaigns.
•	Managed the Advertising budget and effectively allocated it within platforms, campaigns, and keywords
•	Prepared performance reports to be presented to management.
•	Through social listening and media monitoring, tracked the competition.
•	Managed e-mail marketing campaigns.

Les Technologies Seedbox Inc.

•	Developed and deployed the Social Media strategy.
•	Implemented and managed OpenLife's social media channels. 
•	Worked with all departments to develop online communications campaigns.
•	Prepared and submitted video clips and managed ongoing relations with video sharing sites.
•	Experimented with new and alternative ways to leverage social media activities.

Social Media Coordinator

Talented Frogs Studio

•	Developed and managed the games’ online communities.
•	Established the content calendar for social media channels (blog, Twitter, Facebook).
•	Generated buzz through viral marketing initiatives such as contests, newsletters, blogging.
•	Worked with the development team to deliver game updates and to keep all customer support knowledge up to date.

Social Media Manager

Rock & Social Agency

•Managed communication in online communities.
•Participated in developing strategies and creative promotions.
•Measured the impact of Social Media strategies and reported using tools such as Radian6, Google Analytics, and those of platforms.
•Monitored the evolution of social media practices.

Social Media Marketer & Brand monitoring analyst

Teads

•Prepared a content generation platform (Wikio Experts) and resolved problems identified by the contributors in collaboration with the development team.
•Recruited a community for Wikio Experts using multiple platforms including social networks and any appropriate media.
•Managed and interacted with Wikio Experts community.
•Developed and managed the editorial policy of the platform. 
•Identified and implemented ways in which Wikio Experts can use social networks and social media.

Content & Community Manager

ActenGo Web Agency

•Built ActenGo presence on social media platforms.
•Created and managed the company blog (ActenBlog) and its social media accounts (Facebook Group and Twitter).
•Participated in establishing social media strategies for launching new products.
•Benchmarked competitors’ social media efforts.

Social Media Marketer

Growth Marketing Manager | Paid Search, Programmatic & Paid Social | B2C & B2B Lead Generation | Strategy | CRO | 18K Followers

Results-driven Trilingual Growth Marketing Manager with 10 years of experience crafting successful lead generation strategies for B2B and B2C clients. I leverage Google Ads (Search, Display & YouTube), Microsoft Advertising, Programmatic, Paid Social, and data-driven strategies to optimize conversion rates and drive significant lead growth.

🤖 The Future of #SEO Exists Outside of Google

And 90% of businesses haven't noticed.

Here is the hard data: Gartner predicts a 25% drop in traditional search traffic by 2026.

Why? Because the buyer's journey has evolved.

Old Way (Google): Type "best crm" -> Scroll past ads -> Click 6 links -> Read generic blogs.

New Way (AI): They open ChatGPT and prompt: "Compare HubSpot vs. Salesforce for a 30-person agency. Which integrates better with Slack?"

The answer they get is a synthesized shortlist. If the AI doesn't cite your brand here, you don't exist.

For a decade, SEO was linear: Rank -> Get Clicks -> Convert.

Now, we face a Zero-Click reality.

Your brand visibility now relies on three pillars:
- AI Platforms (ChatGPT, Perplexity, Claude)
- Traditional Search (Google, Bing)
- Social Signals (Reddit, LinkedIn)

If you ignore the first one, you lose the highest-intent leads.

The brands dominating AI search are pivoting to GEO (Generative Engine Optimization).

- They are doing more than writing content. They are:
- Optimizing for Entities (not just keywords).
- Tracking "Share of Model" across AIs.
- Answering the exact questions users ask LLMs.
- Building citations in trusted data sources.

Every time a user asks an AI for a recommendation, And your competitor is named...

That is a lost customer. They won't go back to Google to double-check.

Adapt to GEO now, or fight for a shrinking channel.

Are you tracking your AI visibility? 

#seo #geo #aeo #aisearch

Julius Trujillo is a trilingual Digital Marketing Manager with more than 8-year international experience in BtoB and BtoC Lead Generation. He specializes in Google Ads (Search, Display & YouTube), Microsoft Advertising , Programmatic, Digital Strategy and Conversion Rate Optimization.

Growth Marketing Manager | Driving B2B & B2C Revenue with AI-Powered Full-Funnel Strategy | Paid Media (Search, Social, Programmatic) & CRO

Desktop converts, but Mobile fails (-45%). How to see the truth in #GA4.🔍

Static data is a silent killer. That '40% Add to Cart' average looks stable, but it’s hiding the specific segments where your users are dropping off in droves.

To stop leaking revenue, you need to slice the data differently.
Here is the routine I use to find friction:

✅ 1. Don't use Snapshots. Use Trends. 
A static number hides the story, switch your view to "Trended Funnel."  Did your conversion rate tank after last Friday's site update? A trend line is the only way to see it week-over-week. 

✅ 2. Isolate by Device (The Breakdown) 
This is the biggest killer of ROI. In a recent case, Desktop retention was 85%. But Mobile? A 45% drop-off. If you don't use the "Breakdown Dimension," you miss this entirely. 

✅ 3. Enable "Elapsed Time" 
Are users hesitating? If the time between "Cart" and "Checkout" is increasing, your checkout flow is too complicated.

Stop guessing why sales are down. Let the data tell you.

I’ve linked a deep-dive tutorial on how to build these exact reports below. 👇

#ga4 #googleanalytics #ecommerce #salesfunnel

GA4 Funnel

2025 wasn't just another year for Google Ads. It was a reset. 🎬🚀

If 2024 was the year #AI arrived, 2025 was the year it finally started working for us.

I just finished reading the "Google Ads Highlights of 2025" and it’s massive!

However, if you’re trying to wrap your head around what actually changed for us marketers, here is the human-readable summary.

The theme of the year? Control meets Creativity.

Here are the 4 updates that defined our year:

🔍 Search is no longer just "Keywords": It’s not just about typing text anymore; it’s about discovery. The new experiences launched this year helped us capture customers during those "messy middle" moments of decision-making.

🌟 Visuals became the new targeting: The consumer journey is "predictably unpredictable" (love that phrasing). However, we stopped chasing audiences and started inspiring them with immersive visuals with the new Demand Gen and YouTube features.

📊 PMax finally opened the "Black Box": This was the big one. We asked for transparency, and we got it. The new control features in PMax meant we could finally steer the AI rather than just trusting it blindly.

⚙️ The Toolkit got a massive upgrade: From Asset Studio (powered by Nano Banana Pro!) to true incremental measurement with Meridian, we moved away from "guessing" to "knowing."

This year proved that AI isn't here to replace the marketer. Actually, it’s here to build an "agentic" workforce where we are the architects, and the AI is the builder.

Cheers to an innovative year! 🥂

What was your #1 feature release of 2025? I’m casting my vote for the new PMax transparency. 

Here is the full breakdown: https://lnkd.in/eMVjrWGg

#GoogleAds #PPC #Marketing2025 #aiagent #agenticai #googleai #pmax #aimax #demandgen #nanobanana #assetstudio

📈 Scale Your Google Ads Campaigns Faster with the New #AI Features in Asset Studio 🎨

For marketers, the creative bottleneck is officially broken. The new AI features in Google Ads Asset Studio just gave our workflows a massive performance boost.

We aren't just talking about a new "feature drop". Actually, we are talking about bringing Gemini-powered editing capabilities right to where you build your campaigns.

This is your opportunity to finally eliminate creative fatigue and dramatically shorten the time from a "rough concept" to a live, high-performing ad. 🚀

What does this mean for you?

- Instant Variation: Turn one hero image into endless lifestyle variations.
- Speed: Edit, resize, and remove backgrounds without leaving the platform.
- Performance: spend less time formatting and more time testing hooks.

Read this marketer’s guide to start transforming your campaigns today directly in Asset Studio: https://lnkd.in/eED793nC

#GoogleAds #AssetStudio #AI #paidmedia #PPC #Gemini #nanobanana #nanobananapro #GoogleAssetStudio #GoogleAI #pmax #demandgen #googlepmax #googledemandgen

GoogleAds - New AI Features in Asset Studio

🛑 Slow data is dead data. Use the new Google Data Manager API! 

If you are still relying on manual CSV uploads or fragile SFTP drops to feed 1st-party data into Google Ads, you are effectively handcuffing your performance. 

The gap between "Intermediate" and "Advanced" #ecommerce consulting right now isn't about better ad copy. Actually, it's about data infrastructure.

Enter the new Google Data Manager API. It is the missing link between your internal warehouse and Google’s AI muscle. 


Here is why this is a critical upgrade for your 2026 strategy:

1. The Efficiency Unlock (80% Less Effort) 📉 
Legacy API connections break when schemas update, forcing you to beg engineering for fixes.  The Data Manager API standardizes this and partners like Treasure Data are alreay seeing an 80% reduction in engineering effort. 

2. From "Batches" to "Streaming" ⚡ 
When your data is days old, #PMax is bidding on yesterday’s news.  This API allows you to stream signals in near real-time so you train Google’s AI to understand exactly where a customer is right now. 

3. The "Profitability Play" (The Real Alpha) 💰 
This is my favorite application for Fashion E-com clients. "Serial returners" inflate your ROAS. For instance, a user buys $1k but returns $800. PMax sees a "High Value" user and goes finds more of them. 

If you use the API to stream Net Profit instead of Gross Revenue, the algorithm stops chasing high-returners and shifts budget to customers who actually keep what they buy. 

✅ Implementation Checklist: Don't overcomplicate the start.

- Check your stack: Google has already partnered with platforms like Zapier, Tealium, and Treasure Data. You might be able to enable this "codeless" today. 

- The Dev Handoff: If building directly from BigQuery or Snowflake, point your engineers to the Data Manager API docs. It is designed to replace those fragile custom jobs. 

- Marketers integrating AI tools deeply are reporting 60% greater revenue growth.  But that growth depends entirely on the speed of your data.

Are you still manually uploading lists, or have you automated the value exchange? 👇

#GoogleAds #Ecommerce #PMax #DataStrategy #GrowthMarketing #GoogleDataManager #googleai

Stop A/B testing in the dark. LinkedIn just handed you the cheat codes. 🕵️‍♂️✨

If you’re still manually cropping images and guessing which headline will "stick," you are working harder, not smarter.

The gap between an intermediate LinkedIn consultant and an advanced one isn’t about better copywriting. Actually, it’s about leveraging scale and automation.

LinkedIn’s latest rollout is a direct challenge to the "manual grind" mindset. 

Here is how you can level up your ad strategy today using their new #AI-powered suite:

1. The "Set It and Forget It" Myth is Dead. Enter Flexible Ad Creation. 🛠️

Presently, you create 3 distinct ads and manually pause the losers after a week.

LinkedIn’s system now acts like Meta’s Advantage+, automatically mixing and matching assets to find the winning combo for each specific user.

Thus, you upload 4 images, 4 videos, and 4 headlines into the new Flexible Ad Creation workflow.

2. Copy That actually Converses (At Scale) 🗣️

You used to write one generic "Calling all Marketers" headline. Now, you can dynamically insert a user’s specific job title or industry directly into the ad creative. 

In that way, you can use AI Copy Suggestions to generate 5 fresh variants from your winning headline, then layer on Ad Personalization.

3. Guaranteed Eyes with Reserved Buying 👁️

For a major product launch or webinar, don't leave visibility to chance. Own the top slot. For instance, you can use Reserved Ads to lock in the #1 spot in the feed for a specific day.

💡In the new version, switch to Flexible Ad Creation, upload 3 new image variations you haven't had time to test, and let the algorithm do the heavy lifting.

The tools are here to let us focus on strategy instead of assembly.
Are you trusting AI with your creative testing yet, or do you still prefer the manual control? 

Read Linkedin's announcement on https://lnkd.in/em7xTPX9

#LinkedInAds #B2BMarketing #GrowthStrategy #DigitalMarketing #AI

How do you visualize 100 years of creativity in just 6 minutes? 

Publicis Groupe 🦁 just gave us the answer, and it is a masterclass in storytelling.

To celebrate their centennial, they didn’t just compile a montage of old ads. They created a cinematic journey.

Guided by their iconic Lion, the film travels from 1926 to the future. But what fascinates me most is the execution.

It is a hybrid masterpiece mixing: 🎞️ A century of historical archives 🎥 Brand new cinematic footage 🤖 Generative AI

It’s not just looking back at the last century; it’s showing how that heritage fuels the next one.

A powerful reminder that while technology evolves, great storytelling is timeless.

What’s your favorite ad era from the last 100 years?


#Publicis100 #Advertising #Marketing #Creativity #AI #AdHistory #publicis #publicisgroupe

New Year. New Century. New Wishes.

Publicis has gone through some major transformations over the past 100 years — from its beginnings in 1926 as a creative hot shop in Montmartre, to its international expansion, embrace of data and technology, and its position today as the industry’s leading holding company.

This year’s Wishes pay tribute to the spirit of resilience and reinvention, that defined our first hundred years and sets a course for the next, whatever it may hold. 

Discover the story of the lion that never gives up — https://lnkd.in/dipir8wv  

#newcenturynewwishes

Losing In-Store Sales💸? 3 Last-Minute Google Ads Tactics to Capture Holiday Demand 🚀

If you are still optimizing for #ecommerce delivery ROAS today, you are burning money.

We have officially entered the "Shipping Dead Zone." 📉 This is the panic window where online delivery guarantees expire, and customers stop caring about your "Sale" tag.

They only care about one word: "Available."

If your Black Friday foot traffic was lackluster, this is your second chance to dominate the last mile of Q4.

Here is the 3 steps to pivot your Google Ads strategy today:

1. Weaponize Your Local Inventory (LIA) 📍 

Late-season shoppers are risk-averse so they won’t buy if they fear late arrival.

The Fix: Activate Local Inventory Ads (LIA). Don't show a generic product; show the exact item sitting on a shelf 5km away.

The Tactic: Use "Pick up today" or "Curbside" trust annotations. Best Buy uses this to treat stores as distribution centers, stealing sales from Amazon by offering immediate gratification.

2. Turn Google Maps into a Discovery Engine 🗺️ 

Right now, people aren't using Maps to navigate; they are using it to search "Toy store open now" while sitting in their cars.

The Fix: Launch a PMax campaign optimized specifically for "Local Store Visits."

The Tactic: Add a "Promotion" asset to your map pin (e.g., "$10 off in-store") as it creates a visual disruption that stops the scroll.

3. Fix Your Math (The Invisible ROAS) 🧮 

Online conversion rates tank in late December. If you only look at e-comm ROAS, your algorithm will bid down exactly when foot traffic explodes.

The Fix: Assign a "Store Visit Value" in Google Ads.

The Formula: In-Store Conv. Rate × In-Store AOV = Visit Value.

The Tactic: Switch to Target ROAS (tROAS). Teach Google that a click is worth paying for because that user is walking in to spend $50.

🛑 The winner of the next 10 days isn't the brand with the best shipping rates. It's the brand that bridges the gap between the phone screen and the physical shelf.

Have you switched your bid strategy to account for offline foot traffic yet, or are you riding e-comm ROAS to the end? 👇

#Ecommerce #GoogleAds #RetailMarketing #O2O #Holiday2025 #pmax #demandgen #shopping #googlepmax #roas #troas #googleroas #ecommerceroas #googledemandgen #googleshopping #foottraffic #instoresales

Are you losing in-store sales to your competition? 

Here are 3 tips to capture local holiday demand now 💸

📍 𝗘𝘅𝗽𝗮𝗻𝗱 𝗹𝗼𝗰𝗮𝗹 𝗶𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Holiday shoppers want their gifts today. Use Local Inventory Ads and pick up annotations to show nearby shoppers exactly what’s in stock and fulfillment options

🛍️ 𝗖𝗮𝗽𝘁𝘂𝗿𝗲 𝗽𝗲𝗮𝗸 𝗵𝗼𝗹𝗶𝗱𝗮𝘆 𝗳𝗼𝗼𝘁 𝘁𝗿𝗮𝗳𝗳𝗶𝗰: Shoppers are turning to Google Maps for last minute purchases. Use Performance Max for store goals and add promotion assets so your best in-store deals are easily found

📈 𝗕𝗶𝗱 𝘁𝗼 𝘄𝗶𝗻 𝗶𝗻-𝘀𝘁𝗼𝗿𝗲 𝘀𝗮𝗹𝗲𝘀: Late-season demand shifts offline. Set a ‘store visit value’ based on your average order value (AOV) to help Smart Bidding prioritize valuable foot traffic. In addition, use Use ‘Max Conv. Value’ or ‘tROAS’ to bid higher for shoppers likely to convert

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