Justin Ashby's Linkedin Analytics

I find meaningful connection between the consumer and a product to provide value and dramatically increase sales. My career began in a newsroom where I was a passionate storyteller relating to the consumer in every way. When I discovered that being a successful marketer meant telling a companies story in a compelling way, I knew I had found my lifelong career. To me, launching new products means creating an irresistible narrative surrounding something people are yet to experience. Although those opportunities have been exciting to me, where I shine is when I reinvent a failing or underperforming product or service and provide a whole new story for it's meaning and value. I am looking for my next opportunity to tell the story of a brand's value, meaning and innovation.