OrCam

With a passion for digital marketing and a heart for empowering lives, I lead the SEO strategies at OrCam, a pioneering tech company dedicated to creating assistive devices for individuals with visual impairments, dyslexia, and ADHD. My journey in SEO spans over [X years], where I've honed my skills in elevating online visibility and user engagement.

At OrCam, my focus is on leveraging AI technology to ensure our life-changing products – OrCam MyEye, OrCam Read 3, and OrCam Learn – reach those who need them most. I blend innovative SEO techniques with empathy and understanding, aligning our online presence with the unique needs of our audience.

Senior SEO Manager

INFUSEmedia

Responsible for entire SEO strategy & execution:
- Technical SEO
- Content Planning
- Onsite Optimizations & Internal Linking
- Keyword & Competitor Research
- Link Building

Director Search Engine Optimization

Abacus Health Products

Create, manage & monitor SEO projects for the company's products, blog, and other sites. 
Coordinate work with the content department, plan, manage, follow up, and report. 
Consistently initiate projects meant to improve the infrastructure of the company's websites.
Coordinating content marketing efforts and strategy with relevant focal points in the company.
Understanding search intent and recommend appropriate content for that search query.
Conduct competitor and keyword research on a regular basis.
Perform link building on an ongoing basis.

SEO & E-commerce Manager

Scooters 'N Chairs

Expert in white hat SEO techniques, link building, actively researching, testing and proposing new approaches to improving search engine rankings, selecting search phrases and choosing keywords, carrying out competitor research and competitive gap analysis, implementing online search strategies, analysing search results via Web Analytics and other specialist software, optimizing websites and landing pages, internal link building within sites, managing outreach campaigns. I regularly monitor and track the performance of SEO campaigns, including site traffic and KPI's, on Page and Off Page Optimization. I also have significant experience in guest posting/blogging.

Search Engine Optimization Specialist

Jerusalem Consulting

Worked as an IT department analyst. Responsibilities included setting up system accounts and routers, assisting in the configuration of end-user workstations. I have extensive working knowledge of hardware, software, and peripherals and diagnosing and resolving end-user network, printer, PC, email, and internet/Wi-Fi problems, virus/spyware removal, driver installation and upgrade hardware/software repairs. Left in order to focus exclusively on my master’s degree. 

Key Achievements:

- Gathered and document requirements in order to create a project plan to design and optimize the appropriate technology solution for the client. 

- Developed and maintained a cost-effective hardware/software solution to fit the needs of the business.

Information Technology Analyst

Israel Income

Conducted market research and utilized excel and other software’s for forecasting/projections, financial analysis and risk management purposes. Advised investors on portfolio options to optimize their ROI and minimize risk by choosing stocks that would offset risk based on derived correlations. Did due diligence on startup companies to understand their earning potential and normalize them using valuation multiples to make them comparable. 

Key Achievements:
Reduced risk for clients & improved ROI
Attracted new investors
Conducted creative analyses and derived powerful insights as well as prioritizing strategic alternatives

Business Analyst

Jifiti.com

Worked as the operations analyst for Jifiti, a gifting platform and application provider. Responsibilities included customer service via various interfaces, purchasing, issuing gift cards, and fraud checking along with critical judgement to drive business performance on key industry verticals. Extensive experience in marketing/sales, customer success, analyzing KPI’s, and working with CRM tools. Gained experience in optimizing conversion funnels and  Left in order to concentrate solely on my master’s studies. 

Key Achievements:
Discovered new ways to improve efficiency and increase profits by analyzing business protocols and suggesting changes to executives to execute these changes effectively. 
Took on an assortment of challenging tasks which required immense multitasking, analytical thinking and the ability to perform under pressure.
Negotiated deals with vendors which resulted in the company saving thousands of dollars per month
Masterminded a point system in collaboration with the Devops team that automatically approved/rejected orders thereby saving countless hours per day.
Exploited CRM systems in order to increase leads and drive customer loyalty/satisfaction.

Business Operations Analyst

US Army Research Laboratory

Accepted as a finalist into internship funded by SEAP (Science & Engineering Apprenticeship Program).
During my internship I programmed complex digital logic devices and evaluated radio frequency ID devices.
By the end of the session I successfully completed an electronic safety module that was designed to perform fast voltage transformation. This device made it feasible to repair a high voltage vehicle, such as a tank on a battlefield, without wasting time in a dangerous situation.

Intern

As an MBA graduate and SEO professional with 5 years of experience, I'm dedicated to helping businesses improve their online visibility and achieve their digital marketing goals. My expertise as an SEO specialist spans across various areas, including web strategy, conversion optimization, content strategy, engaging content, content delivery, keyword research, link building, data analysis, and search engine optimization.

With a strong command of tools like Google Webmaster Tools and SEMrush, I'm well-equipped to optimize websites and improve their search engine rankings. I'm passionate about developing effective SEO strategies that drive traffic, boost conversions, and generate revenue for my clients.

My commitment to staying up-to-date with the latest trends and best practices in the industry ensures that I'm always providing my clients with the most effective solutions. Whether you're looking to improve your website's visibility, increase your online presence, or enhance your overall digital marketing efforts, I'm the SEO expert you can trust to help you achieve your goals and increase your bottom-line profits.

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