City Lifestyle

I'm a Colorado Native driven by building relationships and connections within my local community. Broomfield Lifestyle is the perfect way for local businesses to get noticed and share their unique stories with the right people, in the right place, at the right time.

I'm grateful for this opportunity to live and work in my local community, using my time, talent, and skill to support the people and business owners of Broomfield!

Owner/Publisher - Broomfield Lifestyle

Freelance Marketing and Creative Services

• Marketing Consultation
• Web design including landing pages, contact forms, and eCommerce
• Logo design
• Business cards
• Product and company brochures
• Signs, banners
• T-shirt design

Freelance Marketing Consultant, Creative Services

Innovative Discovery

Creative Marketing Specialist

Integro

Marketing Manager

Melco International LLC

• Played a key role in guiding marketing plans, strategy, tactics, and budget.

• Collaborated with internal and external partners to develop digital marketing strategies and tactics.

• Worked with sales manager, engineering leads, CEO, and applications team lead to develop "Go to Market" plans for embroidery machines and software.

• Provided key marketing updates, KPI reports, analytics, and industry reports.

• Worked with executives, directors, and managers to review quarterly progress reports, budgets, and plans.

• Provided insights and guidance including competitor status, new technologies, strategies and tactics to keep Melco competitive in the marketplace.

• Directed events and trade show planning, scheduling, execution in collaboration with CEO, sales manager, and applications team leaders.

Leadership Team: Marketing

Digital Marketing
• Developed and managed lead generation program averaging 500-1,000 net new leads per month.
• Used Unbounce to design and A/B test landing pages and optimize for conversions.
• Researched, developed and implemented DRIFT live chat.
• Strategic management of Google Ad-words campaigns and leading SEO efforts for Melco.com.
• Developed and managed melco.com using Drupal CMS. Successfully integrated online marketing channels with Salesforce CRM for seamless lead mapping, qualification and routing.

Email Marketing/Lead Nurturing
• Used Campaign Monitor and Salesforce to create and execute email campaigns with lists of up to 45,000 contacts. Achieved 15% average conversion rate.
• Wrote subject lines, copy, CTA, designed layouts, graphics.
• Managed SFDC distribution lists, monthly KPI reporting.

Branding/Corporate Identity
• Created brand name for Melco embroidery machine "EMT16X".
• Updated corporate identity for Melco, including branding standards and style guides.
• Used Photoshop/Illustrator/InDesign to create business cards, letterhead, product brochures, trade show banners and signs.

Leadership
• Recently helped win $50,000 embroidery/software deal with a popular coffee brand.
• Coached sales team on live chat best practices, improving MQL metrics, boosted daily chat sessions, meetings booked, sales opportunities, and closed-won opportunities.
• Created follow-up sales email templates resulting in improving open rate from over 70% on average.
• Energetic booth lead at trade shows. Coordinated and managed trade shows through planning, scheduling, budgeting, and shipping logistics. Assisted with product demos.

• Worked with the VP of Sales and Marketing, and other leaders at Melco to breathe life into the Melco brand by creating designs focused on brand alignment and imagining consistent with the corporate image.

• Played a key role in positioning Melco as a leader in embroidery technology, thought leadership, and client support.

• Used Photoshop/Illustrator/InDesign to create: logos, business cards, letterhead, catalogues, product brochures, trade show banners and signs, web graphics, magazine ads, digital banners, digital ads.

• Used Photoshop for post-production editing of photoshoots for Melco embroidery machines and sample products.

• Created illustrations of machines using Adobe Illustrator.

• Created raster and vector graphics, including icons, logos, splash pages, web banners, web ads, print ads, trade show signs, and banners.

Graphic Designer

Local Value Magazine

Magazine layout and ad design. I collaborated directly with 300+ advertisers to design and produce effective direct mail advertising to drive results and increase business.

Taplio

Justin Schierkolk's Linkedin Analytics

Justin Schierkolk

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