Justin Blackman's Linkedin Analytics

Hi. you’ve probably got questions. Big important ones like… "What the heck does this guy do?" Well, “this guy” creates ridiculously detailed Brand Ventriloquist® Voice Guides for small & medium sized business, solo-entrepreneurs, brands, and industry experts so all their writers can sound 'zactly like 'em. Clients include: - Amy Porterfield - Stu McLaren - Ali Abdaal - Mirasee (Danny Iny) - Fit Feels Good (Oonagh Duncan) - Bobby Klinck - ATFX Foreign Exchange - Hayley Hobson - Nonprofit Leadership Lab (Joan Garry) - Melyssa Griffin - Epoch Education - Todd Herman ...plus eComm, SaaS, B2B, and lots o' other start-up and emerging brands. Now you’re wondering… "What in the wide, wide world of sports is a voice guide?" Oh, I’ll feed you, baby bird. A voice guide is a training manual that onboards your writers and keeps them on brand. It helps them nail your copy, reduces your editing time, and produces perfect drafts on the first shot. Consider it a style manual to keep your writing consistent across every channel. It’s crazy specific — leaving just enough room for each writer to add their own unique skillz to your content, while still maintaining the integrity of your brand. It includes: - All your do’s & don’ts - Your writing habits (even ones you don’t realize you have) - Your grammar choices - Your tone and opinions on major topics - The rhythm of your writing style - Your onboarding process - The gender of your copy (Yep. Words have genders too) …So all your writers can emulate your voice and sound exactly like you, without you having to fix their final draft for hours. I know, I know… “My voice is unique! Nobody can sound like me.” Yeah, they can. Because your voice is measurable. And even if it doesn’t sit in the middle of the scale, it can still be tracked. Brand Ventriloquist Voice Guides work for personal brands, mid-sized companies, and solo entrepreneurs. If you use writers, they'll help you get perfect drafts. And if YOU are a writer (hi, friend!), I also have training programs that teach YOU how to create voice guides and sound exactly like your clients. Checkout BrandVoiceAcademy dot com. Then we can take over the world & have pillow fights. All the people say I’m pretty fly for a write guy. More about voice guides here: JustinBlackman.com Learn to strengthen your brand voice copy skills here: BrandVoiceAcademy.com