Zuar

Excited to be engineering growth at this amazing Inc 5000 company!

Vice President Marketing

Private Consultant

I love providing organizations marketing expertise that outperforms, drives growth, and costs less than the alternatives.

Past Clients: Archdiocese of Los Angeles, Apel Design, Channel Islands Veterinary Managers Group, Duncan Law Firm, Infinity Capital, Mindspun, Zuar Inc...

Marketing Consultant

LoanMart

Oversaw a multi-million dollar budget across numerous digital and offline channels, while co-leading the company's national rollout.

Marketing Director

QuickFee US

- Led all aspects of marketing strategy and implementation for this fintech start-up, including budget creation and management, and all major channels such as email, social media, pay-per-click, internal and third-party events, advertising, content marketing, etc.
  - Oversaw production of all marketing and sales collateral, targeting the legal and accounting industries
  - Provided sales team with comprehensive marketing support
  - Managed the company’s marketing/sales technology stack including Salesforce, Wordpress, and tools for email broadcasting, API integration, performance tracking, testing, etc.
  - Fostered relationships with industry associations, publishers, influencers, and vendors

- Formulated and maintained $1.5M marketing budget
 - Oversaw the marketing strategy and implementation for the largest annual manufacturing tradeshow in the country, among others
 - Identified and maintained key KPIs, and identified best practices and processes
 - Coordinated disparate business units within a matrix structure, utilizing the organization's diverse resources 
 - Led several junior marketing department staff members
 - Identified and negotiated agreements with strategic partners and service providers
 - Managed online advertising through Google Adwords, LinkedIn Ads, and strategic partners
 - Website and SEO management, including page optimization, incoming link, and content-marketing strategy; employing Google Analytics, Omniture, and third-party service/data providers
 - Email strategy, creation and implementation
 - Social media marketing utilizing Hootsuite Enterprise to oversee Twitter, LinkedIn, Facebook, Instagram, etc.

Senior Marketing Manager

Campbell Rinker

- Managed marketing activities promoting the company and new product rollouts, including email marketing, search engine optimization, Google Adwords, direct mail, etc.
 - Managed marketing research projects relating to consumer behavior, corporate purchasing behavior, and B2B market dynamics. Experienced at analyzing data to get at key findings, and writing compelling reports and presentations. Years of experience consulting organizations on their marketing and communications. 
 - Conceptualized and negotiated strategic long-term partnerships 
 - Successfully championed, and then oversaw the conversion to, an Internet-based marketing/CRM system, significantly reducing costs and improved performance
 - Have successfully consulted all types of organizations, including the Tiger Woods Foundation, Intuit Software, Sage Software, Blackbaud Software, International Code Council, University of Michigan, Western Governors University, National Athletic Trainers’ Association, Santa Cruz Convention Bureau, and many more

Vice President of Marketing Research

Santa Barbara Business College

Adjunct Instructor

Associated Students Incorporated, CSU Stanislaus

Director of Marketing and Public Relations

Experienced marketing professional, with a background in promoting financial products, fin-tech, professional service providers, software/SaaS, large-scale events, and medtech/biomedical.

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Justin Cross's Linkedin Analytics

Justin Cross

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Justin Cross

Want to drive more opportunities from LinkedIn?

Justin Cross's Linkedin Analytics