Sherweb

Senior Product Marketing Manager

Lighthouse Labs

My focus is deciphering consumer trends, market trends and internal analytics to fuel our corporate and product strategy with actionable insights. With a keen eye on the pulse of the industry, I drive our team to craft impactful narratives and experiences that resonate deeply with our multiple B2B and B2C audiences. Through collaboration and data-driven decision-making, my goals is to propel Lighthouse Labs towards continual growth and relevance in the ever-evolving tech landscape.

Director, Product Marketing & Insights

Servus Credit Union

As the Market and Member Insights Lead at Servus Credit Union, I led a team of five specialists in deciphering consumer behavior and financial trends to develop products and experiences. Our goal was to empower Servus with relevant actionable intelligence, enhancing member experiences and driving organizational growth through member acquisition, increased share of wallet and improved member retention . Through cross functional collaboration and data-driven strategies, we fostered innovation, ensuring Servus remains a trusted financial partner for our members.

Market and Member Insights Lead

Sobeys

As the National Marketing Research Manager at Sobeys, I led a cross-Canada team from our base in Edmonton, overseeing primary and secondary research for all Western Canadian brands, including Sobeys, Safeway, Thrifty Foods, and Sobeys Liquor. Utilizing pricing basket analysis, Nielsen analytics, internal buyer behavior and primary customer research, I supported leadership and cross functional teams to drive desired customer buying behavior.

National Marketing Research Manager

The Babymarketplace.com

Working for a start up company involved many roles including development and management of customer loyalty program. Customers were given targeted emails and offers based on previous spending behaviour. Results were used to drive ongoing campaign development. 

Established digital analytics monitoring to determine customer behaviour on the website including identification of pain points. 

Created a customer research panel to test and share reviews of new products. 

Company was bought by larger Canadian retailer.

Customer Loyalty Manager

Zurich Bank

Developed customer satisfaction metrics for Zurich Insurance subsidiary. Actionable insights that contributed to rapid member growth with high satisfaction levels.

Customer Satisfaction Junior Manager

Zurich Insurance Company Ltd

Part of a cross functional team designing and refining customer processes through journey mapping and identification of pain points. Subject matter expert for customer research and competitor activity within pensions.

Senior Process Engineer

Working within Investments product team. Competitor Intelligence monitoring. Sales force material development. Product sheets creation and distribution. Customer surveys.

Market Research Assistant

Product Marketing, Customer insights, Leadership, Strategic Thinker, Compelling storyteller, Market Research, User Research, Analytics

A dynamic Product Marketing leader with a proven track record of leading high-performing teams and 15+ years of driving sales and marketing results for B2B and B2C audiences

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