Basis Technologies

Leading a talented global marketing team to drive demand generation for direct and indirect channels. 

Basis Technologies provides software that empowers the world's most dynamic SAP customers to predict change failures and automate change management. Making changes to complex, interconnected SAP systems can cause issues that lead to operational disruption, loss of revenue, and brand damage. Many of the world’s largest enterprises, including P&G, Honda, Britvic, 3M, and Diageo trust Basis Technologies to help them achieve their business goals by eliminating change design and execution errors.

VP of Marketing

Proud to head up a highly talented global marketing team supporting the growth of an industry-leading AI data engine. Responsible for demand generation, PLG, digital marketing, social media, events, channel marketing, press & PR, messaging and more.

VP Marketing

Deep Instinct

I lead the amplification engine for Deep Instinct, raising the profile of the only end-to-end AI/deep learning framework built for the unique demands of today's cybersecurity industry. The team is responsible for product marketing, internal/external comms, analyst relations, cybersecurity advocacy, joint partner marketing, messaging and overall company positioning. Overall brief:

Recruit and ramp multi-geo team from scratch
Create new product positioning and raise company profile with CISO’s and SecOps community
Act as core contributor to demand generation
Instigate formal analyst relations programme

VP Product Marketing & Strategic Comms

AppDynamics

Responsible for content, positioning, messaging and overall marketing strategy for partners globally. This encompasses AppDynamics Resellers GSIs, VARs, and ISVs (IBM, AWS and others), plus the Cisco seller audience. Overall brief: 
•	Drive shift from 90% direct model to 90%+ channel model
•	Recruit and ramp product marketing team from scratch
•	Build ISV/channel relationships to increase scale and revenue opportunities 
•	Increase partner and application developer community awareness

Senior Director, Partner Marketing Strategy

Responsible for content creation, campaign support, evangelisation and customer relationships relating to the AppDynamics suite.

Senior Director Product Marketing

KeyIdentity

Responsible for company positioning, brand awareness, demand generation and online presence. Part of MAX21AG, KeyIdentity (formerly LSE) offers a range of security solutions within the DACH region and worldwide, including open source authentication, penetration testing, consulting and more. 

Managed and owned the delivery of:

* New company name selection and rebranding 
* Four company websites (corporate in ENG and DE, Foxmole consulting unit in ENG and DE)
* Company blog site and 5+ blogs
* 2FA strategy paper in ENG and DE
* New sales deck
* Messaging workshop
* PR agency on boarding and initial coverage
* Customer surveys - ENG and DE via Survey Monkey
* Marketing automation installation (HubSpot) and initial mails in ENG and DE with Survey Monkey integration

Head of Marketing

Sendachi (Contino)

In 2016, backed by Columbia Capital, Clutch and Contino combined into the single entity of Sendachi.  
Sendachi is a technology and services company specializing in DevOps, Continuous Delivery, and transformational programs.

As Vice President Marketing, I was responsible for global marketing including thought leadership. messaging, demand generation, partner engagement, analyst relations, and press/PR. The company was later renamed Contino.

Vice President Marketing

CA Technologies

Responsible for Digital Transformation messaging, content, and overall positioning. 

A DevOps evangelist and part of the Application Delivery Business Unit management team focused on improving the Software Delivery Lifeycle (SDLC), my role within CA Technologies is to create and grow awareness of the benefits of DevOps as a methodology and in parallel, the CA Application Delivery suite - CA Service Virtualization and CA Release Automation. This encompasses marketing campaigns, thought leadership initiatives, market research, press and analyst relations, speaker opportunities, social media and partner engagement. Key topics of interest include digital transformation, digital business, the customer experience, omnichannel, DevOps, Agile, service virtualisation, release automation, continuous delivery and how enterprises can ensure frequent, high quality application releases at lower cost.

Global Digital Transformation Lead, Product Marketing

Evangelist for DevOps methodology and CA Application Delivery Solutions. Focused on building thought leader and influencer communities, press and analyst relations, demand generation, and content creation.

Senior DevOps Market Strategist EMEA

Evangelist for CA Technologies' DevOps solution, which helps break down the silos between Application Development and Operations to deliver more predictable releases cheaper, faster and with fewer defects. Part of the EMEA management team responsible for analyst & media relationship development, and marketing planning/initiatives.

Strategic Relationships Director EMEA, Application Delivery

Green Hat Software Limited

Located in Germany, responsible for leading testing vendor Green Hat's positioning, awareness and overall marketing presence around the world. The company was acquired by IBM in 2012.

Chief Marketing Officer

Software AG

Responsible for the CentraSite Community SOA ecosystem, Software AG's Developer Communities and the part of the Enterprise Data Systems product line marketing team.

SAS Institute

Data Integration Evangelist

VP of Marketing & Geschäftsführer (MD) Germany at Basis Technologies

Experienced global marketing leader experienced in SAP, application development, AI, cybersecurity, the SDLC, APM, CI/CD, Cloud, DevOps and digital transformation.

Capabilities include demand generation, business development, conference presentations, market research, channel programmes, alliance relationships, sales support/enablement, social networking, PR and analyst relations.

Frequent speaker on topics such as SAP, software development, AI, cybersecurity, DevOps, cloud, and transformational initiatives at AWS Re:Invent, Gartner Summits, Infosec Europe and others. Previously, Editor of DevOps Perspectives and owner of DevOps Dinners, a thought leadership networking initiative. Host/presenter at multiple CISO dinners, and webinars.

Strong community builder – from initial engagement with leading influencers, to user groups, partner ecosystems and developer networks

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