piñon collective

Consulting & Contracting: Omni-Channel Sales + Marketing Development

Consultant + Contractor

POTOO®

Client Health & Client Success Manager Process Buildout

Contractor // Consultant: POTOO Solutions

Director Of Business Development

Business Dev // Client Dev // Product Dev

Aquaglide

A division of Kent Watersports recognized for best-in-class product in paddlesports & commercial aquapark industries Recruited to establish sales processes to develop relationships and optimize sales
• Initiated designed & developed a comprehensive top-down review of business partners. dealers, distributors & key national
accounts. Introduced and developed a CRM to effectively interact with business partners with contextual history and timely/
relevant communications which maximized revenue opportunities and leveraged incremental business.
• Interacted with national & international rep-force, distributors & key clients on a day-to-day basis to quickly respond to tactical &
strategic needs.
• Implemented European distributor onboarding strategy through process of direct engagement and confidence building efforts to
ensure retention and foster sense of community partnership
• Identified and enacted opportunity factory-order mid-season [2020] to bring additional product to market to effectively address
surge in demand. Supplied key, value-added retailers with incremental opportunities late-season which served to build trust in
vendor-client relationship.
• Managed key account partnerships to ensure client needs were addressed effectively & efficiently.
Performance Results:
• Channel sales [Paddlesports] realized record growth in 2020 in addition to record prebook orders for 2021: surpassing 150% of forecast & 2.5x of previous season sales. Aquaglide’s market penetration grew to over 200 independent paddles specialty dealers & record door-counts for key national chains [including REI & DSG]

Sales Manager

Metabolic Maintenance

Sales Process Support

The Cairn Company

Lead team with a focus on client business in omnichannel sales strategy in both traditional and digital marketplaces.

Senior Territory Manager

Alchemy Goods

Forecasting, account management, sales development, product and program ideation, line architecture, product commercialization, and key account growth strategies.
Director of Sales for both Alchemy Goods & Green Guru wholesale

Director of Sales

SUGOI

Territory Includes: Alaska, Washington, Oregon, Montana, and Idaho

Responsible for fostering key e-commerce accounts: REI, TeamEstrogen, and Amazon.com

Recognized for leading territory sales growth internationally in open doors and achieving 141% of planned growth

Devised and implemented promotional GWP event in conjunction with Team Estrogen utilizing MDF funds to maximize brand exposure through an on-site and email blast campaign

Spearheading implementation and launch of Amazon.com storefront

Working in conjunction with Marketing to create content - rich product page descriptions adherent to SUGOI brand messaging and seasonal initiatives

PNW Regional Sales & Marketing Representative

66°North

Authentic Icelandic outerwear brand currently emerging in the U.S. market; Responsible for establishing brand within the Western U.S. from the Rocky Mountains West for start-up
organization.

Researched, conducted and negotiated marketing and public relations partnerships (such as Backcountry.com, Warren Miller Entertainment, and regional promotional events) to maximize brand exposure in target channels

Created 66° North Facebook social networking page to increase visibilty in a key marketing channel

Established contacts with target retail buyers to achieve desired product placement and wholesale growth

Developed and maintained 30% of wholesale accounts nationally

Fostered sales growth through point-of-purchase marketing incentives with wholesale accounts

Prepared sell-through analytics for apparel items in order to import accurate quantities of product from Iceland, minimizing distressed inventory

Represented 66° North Iceland at national and regional Outdoor and Snowsports Industry tradeshows to tap target retail channels for U.S. market share growth

Based on the current economic climate and the devaluation of Iceland's currency, the company has restructured U.S. operations ­ outsourcing all aspects of the U.S. sales force and operations to independently contracted companies which resulted in the elimination of the Western Regional Sales Manager position.

Western Regional Sales Manager

Backcountry.com

Rapidly growing online retailer of outdoor related hard goods and soft goods with over $200 million in sales annually.

Merchandise Division Coordinator ­ Youth & Accessories Divisions
Responsible for managing "front-end" of merchandise displays on the web sites to maximize exposure and sell-through. Identified hot trend-setters within ASR and Outdoor Sporting markets to increase exposure and leverage sales.

Spearheaded proposals to optimize website taxonomy & architecture to increase intuitiveness and maximize product conversion

Responsible for managing the two fastest growing divisions within the Backcountry enterprise

Consistently achieved the two highest conversion rates for purchases in the youth and accessories divisions when compared to the other twelve divisions within the Backcountry websites

Established marketing, buying and other promotional relationships with key retail vendors (such as Oakley, Smith Optics, and Columbia Sportswear)

Attended line-showings and assisted in the buying and receiving process for key Backcountry vendors

Merchandise Division Coordinator

Responsible for creating brand awareness and introducing new line to U.S. retailers.

Earned the most wholesale account openings and total amount of sales nationwide in the 2006/2007 sales period ­ generating over 40% of total U.S. sales

Designed point of purchase signage for retail clients that reflected the overall desired marketing image and high-end status of the brand

Participated in international sales meetings to give market and individual product feedback, and to discuss growth strategies for distribution in the U.S. market

Managed "pop-up" store in New York City to gauge U.S. market potential

Instrumental in forecasting product buys in order to maximize profit margins while minimizing aged inventory

Represented 66° North in both regional and national trade shows to promote brand"s emergence into the U.S. market

Instrumental in directing PR efforts (including collaborating on and editing press releases) to target markets and regions in order to maximize sales, and support key accounts

Developed marketing campaigns and events focused at the national, regional, and grassroots levels

Pioneered research and implementation of environmentally friendly and socially conscious practices

Senior Account Executive ­ Sales & Marketing

Results-driven Sales & Marketing professional with 14 years of experience in dynamic, unconventional environments. Recognized for ability to grow sales in highly competitive, fast-past market segments. Passionate and creative individual who consistently delivers innovative solutions to enhance sales performance and innovative marketing initiatives. Known for agility in providing expert guidance to resolve complex business challenges expeditiously.  

Always intrigued in new and disruptive technologies and processes & challenging conventional thinking.  feel free to connect!




Digital  Ecomm  Omni Channel  SaaS  Sales  Account Management  Key Account Management  National Account Management  Digital Marketing  Territory Management  Cross-Functional Team Management  Data Visualization  Data Analytics  SEO  Amazon AMS  Vendor Management

Taplio

Justin Zak's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Justin Zak's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Justin Zak's Linkedin Analytics