Channel Automation™

The only omnichannel solution that makes curious leads and turns them into serious buyers (TM).

Chief Executive Officer

Zero Marketing Waste™️

Delivering award winning creative x artificial intelligence to the top 8% of innovative companies

Mastermind

Reborn Cabinets

•Orchestrated 8 years of continued growth by 900% to nearly $100 million in revenue by developing marketing/sales omni-channels

• Oversaw the launch and account management of national brands: Kohler, Home Depot, and Sam's Club delivering a road map and life cycle strategy for cross functional teams in marketing, sales, and installation delivering 20% yearly increase in sales

•Increased NPR and reputation scores online from a 1 Star rating on Google, Glassdoor, and Facebook in 2011 to an average of 4 Star ratings by 2019 by implementing SaaS, open API solutions, analytics, and BI platforms that scaled world class CX as our client base grew from approx. 850/year to approx. 4100/year.

•Delivered the highest “happiness” scores from 2016-2019 from company team surveys that led to 25% (5 times the company average) of marketing team members getting promotions from their 1st year roles to supervisor and managerial positions by employing behavioral nudges and personal development and attention to every team member. 

•Awarded by Pro Remodeler Magazine as Forty under 40 in 2017 nationwide as recognition for my work with millennials and contact center excellence:

https://www.proremodeler.com/forty-under-40-vic-sun-reborn-cabinets

•Achieved Top Work Places Award in 2018 by reducing turnover from 220% each year to 68% and increasing retention rates of staff from an average tenure of 3-6 months to 4-5 years.

Vice President of Client Services

•Increased marketing lead gen from 4,000 raw leads/year to over 55,000 raw leads/year with conversions improving by +5% annually by scaling the best business facets over multiple departments and utilizing automation of IVA/IVR systems, lead generation, and UI and CX minimizing handle times from an average of 12 minutes to 2.5 minutes. 

•Developed forward facing marketing programs that started with only approx. $200,000 a month of revenue from partnerships with Kohler, Home Depot, and Sam’s Clubs that consistently improved by 30% each quarter towards a $12 million/year business model to be replicated in two other states.

•Led a team of 20 direct reports for 3 years that managed to consistently increase lead generation and efficiency conversions each year from 35% to 60% without adding 1 more person to the team.

Marketing & Technology Manager

Solid Commerce

•Increased customer subscription by 10% each quarter through the development and improvement of the cold call scripts, B2B and B2C models, and the mining of the current database.

•Generated +100% revenue growth from year 1 of start up through the consistent tweaking of marketing/sales campaigns that led to approx. 30% higher customer retention and referral rates.

•Sustained 3x growth of the business development team in year 1 by ensuring that each person in the team had 10% of their time  dedicated and allocated for personal development and training.

Business Development Manager

A1 Construction and Designs

•Grew the company revenue by 400% from 2007 through 2010 compared to an industry growth average of 30% by modernizing the marketing and sales platforms optimizing SEO, PPC, and online marketing campaigns and increasing its efficiency by 5% quarterly.

•Architected the acquisition of a local window/door company to boost the installation project portfolio from $2 million/year to $8 million per year. 

•Reduced marketing, sales, and administrative staff turnover that started at approx. 200% annually to approx. less than 90% within my first 18 months by incorporating position succession plans that increased salaries by an average of 12% each year and also dedicating 10% of each person’s paid time to training and development per week.

Chief Innovation Officer

Rogers Communications

•Delivered 200% ($200,000 per month) sales revenue from mobile phone service B2B contracts each month compared to the team average of $50,000 per month by updating the sales process and customizing the client experience with email nudges and personal “Omotenashi” style service.

Corporate Executive

I’m inspired by challenges and motivated by failure.

The role I play daily: atypical "glue guy" who keeps teams together doing better. 

People have called my approach to problems as a “Kaizen-driven” prevention strategy.

I like utilizing the elegance of numbers  and analytics and transposing such figures into the language of happiness and success for people. 

What do I do best?

Consistently innovating on ways to perfect the UI that leads to the best UX, so the most delightful CX becomes less of a dream and more of a reality. 

If you and I are strangers, just talk about the following topics and we won’t be strangers for long:

• UI and UX
• CX
• CRM
• SaaS 
• Fintech
• BI and Analytics
• Open API platforms 
• NLP / NLU
• all things AI and ML
• creative advertising 
• interesting marketing

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