Arka Energy

Marketing Director

MICA | The School of Ideas

External Mentor

Consulting with Web3 projects across Defi and NFTs in growth, marketing and community.

Independent Consultant

Evenflow

- built a 16 member team of growth and marketing from scratch  
- part of the $6M raise 
- built the in-house branding function, in house performance marketing function, catalogue function, social media function, PR function 
- contributed to new product launch planning to scaling them on Amazon and Flipkart 
- active part of setting up the overall strategy and planning for the org

Founding Member | Director- Marketing & Growth

- responsible for overall hiring, strategy, planning 
- worked across functions, wore different basis the need of the org
- opening up marketplace relationships and developing them

Founding Member | Chief of Staff

Flipkart

Performance marketing, Brand Communication, PR, Category marketing, for 12 super categories (beauty, household, health, babycare, toys, sports and fitness and others)

Digital Marketing Manager

Times Internet

Built content, performance and brand marketing for a SaaS startup - GetMeAShop which was an e-commerce enabler for sellers

Marketing Manager

Lava International Limited

Handled primary, secondary, tertiary sales and built distribution in tier 3 markets like Moradabad, Bijnor, Nazibabad, across 1200+ retailers

Distribution Manager

Young Leader

TIMES OOH (Bennett Coleman and Co. Ltd.)

-  Analyzed the sponsorship and event market in the metro cities with key focus on Delhi and Mumbai markets.
-  Performed Supply Side Analysis - Airline tie ups, Taxi alliances, Technological innovations etc. in terms of revenue potential for the organization
- Performed Demand Side Analysis – Clients disposition towards non OOH solutions and customized brand solutions.
-  Created a Go-To-Market plan with implementation strategy, recommendations and ways to enhance revenue.

Summer Intern

Performed many FAIT engagements (Financial Audit IT Integration) focusing on Change management, Logical Access management, Backup Management, Incident Management and Privileged User access domains for various Telecommunication, Technology, Manufacturing and Information Security industry. 
 - Performed end to end SOX compliance testing
 - Performed IT Application control testing
 - Performed reviews of the security configurations for the following Operating and Database Systems: AIX, Windows 2003, Windows 2008, OS 400, Oracle 9/10/11g, SQL Servers

Analyst

Passionate about problem solving, scouting and working with the best people and sticking to first principles in all situations.  Biggest strengths are calculated risk appetite, detached decision making and terrific judgement of situations.

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