Karthick Kumar's Linkedin Analytics

➢20+ years of experience in digital marketing operations, analytics, account handling, data management & Mar-Tech. ➢Act as Subject Matter Expert in •Data strategy (collection, quality, operations, Integrity, research, dashboard, reporting, analytics) •Mar-Tech strategy (audit, POC, contract, Implementation & training) •Digital marketing and Ad Tech strategy (Partner relationships, campaign management, Marketing & Media Monitoring, operations, optimization, lead generation, re-targeting, automation & analytics) ➢Ability to absorb complex technical concepts and communicate them to a non-technical audience. ➢Excellent understanding of offline and online advertising performance metrics ➢Proactively identify & implement the processes/automation for a complex and time-consuming task that reduces operating costs, increases revenue and improves speed and efficiencies. ➢Maintain focus in demanding work environments, under deadline and pressure conditions. ➢Meet challenges head-on and always find a way to complete multiple assignments effectively. ➢Involved in troubleshooting various business problems related to digital marketing applications. ➢Collaborate across a variety of functions, including client solutions, data policy, platform operations, planning, ad operations, DMP, search, social, and programmatic teams to drive the development and socialization of processes and standards surrounding marketing, data & technology engagements. ➢Being a mentor, motivate team members by creating career paths for all levels within the group ➢Professionally committed and responsible. Adapt easily to new situations. Successfully handle a wide range of functions using a combination of creative, organisational, and writing skills.