Paul Merchants Ltd

- Leading the comprehensive development of a B2C fintech application focused on enabling users to save
and invest in instruments like Digital Gold, Mutual Funds & more 
- Spearheading the development of an intuitive insurance booking interface within the B2C app, expanding the app's service offerings to include insurance products.
- Managing the entire product design lifecycle, from conceptualization and prototyping to finalization of
Figma wireframes, ensuring alignment with user needs and market demands. 
- Overlooking the QA process to make sure the product is at par with market standards.
- Facilitating seamless coordination among internal teams to meet project timelines, while also nurturing and managing relationships with external stakeholders to ensure successful partnerships.
- Played a pivotal role in establishing a robust B2B portal for tracking sales activities across a network of
over 200 branches and agents, optimizing sales processes and enhancing efficiency.
- Responsible for conducting extensive product training sessions for 2000+ employees, equipping them with the necessary knowledge and skills to effectively promote and support the product. 
- Formulated and executed B2C marketing strategies in collaboration with external agencies, leveraging various channels to scale product growth and maximize market penetration. 
- Experienced in managing and implementing marketing automation solutions

AVP Product and Growth - Paul Fincare Pvt Ltd

- User Research
- Wireframing & Prototyping 
- Product Roadmapping
- Consumer Marketing (Offline + Online) 
- Strategic Partnerships & Alliances 
- Marketing Automation 
- Branding & Communications 
- Growth & Performance Marketing

Head of Product & Marketing - Paul Fincare Pvt Ltd

Humanz

Business Operations Specialist

Boss Entertainment

Heading Business Operations to manage smooth execution of live entertainment, tech and content based projects

Head Of Business Operations

Heading internal digital marketing operations to manage and build social media presence for in-house brands and our celebrity portfolio. Overlooking team of data analysts to find the right touch points for creating Display Network Ad Campaigns. 

End to end managing projects for clients with the likes of Siyaram’s, Reliance Entertainment, Star TV Network, Times Group, Jeep India, United Breweries Limited, Cricket Club of India and many more.

Head Of Digital Marketing

Guestlist4Good

Planning and curating content to keep 6 million active users engaged with the platform. Responsible for designing and executing the content strategy, Planning digital media advertisement across all platforms including GDN, Building and managing digital partnerships with brands like Facebook, Twitter, Snapchat. Overlooking the team for data analysis and SEO. 

Achieved 20 X Mumbai Twitter trend and 6 X India Twitter trend. Campaigns achieved more than 300 million gross impressions on Face-Tube with minimum CPC.

myFanPark Inc

myFanPark creates moments that leave a lasting impression and impact, because they are unique to every person and occasion.‬ ‬‬‬‬‬‬myFanPark is growing into new markets fast and signing up celebs daily. It truly is a global business that inspires people everywhere.

Head Of Marketing - India

Percept Ltd

Managed Artist & Client/Brand Relations for Sunburn Festival - World's 3rd largest electronic dance music festival which features World's top DJ's like Afrojack, Martin Garrix, Hardwell, David Guetta, Kygo, DVLM, Marshmello & many more

Assistant Manager Sales Marketing

Appsdome Ventures

Worked as a Business Development Intern at Appsdome Ventures to grow user sign-ups for - PINWOOT - a product offering pinterest marketing solutions to small business owners across the globe. 

About the company - AppsDome Ventures is a studio engaged in building internet & Saas products. Our products are in B2B space ranging from advertising to analytics to tools solving niche problems.

Product Development Intern

A seasoned Product & Growth Expert with over 10+ years of experience in scaling fintech, entertainment, and
personal brands. Developing products from inception and cultivating them into prominent brands through
organic growth strategies. Recognized for excellence in digital marketing, including receiving accolades for
the best campaign in Asia.

Possessing a rich portfolio of working with renowned global brands such as Airtel, National Stock Exchange,
ICICI Bank, Yes Bank, Jeep India, Hero Moto Corp, Hotstar, Siyarams, Sunburn Music Festival, UB Group, and
numerous others. Skilled in crafting and executing impactful campaigns that resonate with diverse audiences
and drive significant results.

Awards - 
Gold - WOW Asia Awards for the Best Digital Marketing Campaign (2018)
Gold - WOW Asia Awards for Best Marketing Campaign of the Year (2016)

Taplio

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