Paul Merchants Ltd

Responsible for developing and scaling Fin-Tech products in partnership with leading banks and financial institutions in the Indian BFSI sector. The key responsibilities include, designing the GTM strategy, brand design and communication, Brand building, Conducting the user research, Product wireframing, Designing the product roadmap, Maintaining partner relations, Managing product development and deliveries

AVP Product and Growth - Paul Fincare Pvt Ltd

- User Research
- Wireframing & Prototyping 
- Product Roadmapping
- Consumer Marketing (Offline + Online) 
- Strategic Partnerships & Alliances 
- Marketing Automation 
- Branding & Communications 
- Growth & Performance Marketing

Head of Product & Marketing - Paul Fincare Pvt Ltd

Humanz

Business Operations Specialist

Boss Entertainment

Heading Business Operations to manage smooth execution of live entertainment, tech and content based projects

Head Of Business Operations

Heading internal digital marketing operations to manage and build social media presence for in-house brands and our celebrity portfolio. Overlooking team of data analysts to find the right touch points for creating Display Network Ad Campaigns. 

End to end managing projects for clients with the likes of Siyaram’s, Reliance Entertainment, Star TV Network, Times Group, Jeep India, United Breweries Limited, Cricket Club of India and many more.

Head Of Digital Marketing

Guestlist4Good

Planning and curating content to keep 6 million active users engaged with the platform. Responsible for designing and executing the content strategy, Planning digital media advertisement across all platforms including GDN, Building and managing digital partnerships with brands like Facebook, Twitter, Snapchat. Overlooking the team for data analysis and SEO. 

Achieved 20 X Mumbai Twitter trend and 6 X India Twitter trend. Campaigns achieved more than 300 million gross impressions on Face-Tube with minimum CPC.

myFanPark Inc

myFanPark creates moments that leave a lasting impression and impact, because they are unique to every person and occasion.‬ ‬‬‬‬‬‬myFanPark is growing into new markets fast and signing up celebs daily. It truly is a global business that inspires people everywhere.

Head Of Marketing - India

Percept Ltd

Managed Artist & Client/Brand Relations for Sunburn Festival - World's 3rd largest electronic dance music festival which features World's top DJ's like Afrojack, Martin Garrix, Hardwell, David Guetta, Kygo, DVLM, Marshmello & many more

Assistant Manager Sales Marketing

Appsdome Ventures

Worked as a Business Development Intern at Appsdome Ventures to grow user sign-ups for - PINWOOT - a product offering pinterest marketing solutions to small business owners across the globe. 

About the company - AppsDome Ventures is a studio engaged in building internet & Saas products. Our products are in B2B space ranging from advertising to analytics to tools solving niche problems.

Product Development Intern

My journey has been a symphony of diverse experiences, from the tech realm to the pulsating beats of the music industry and now into the innovative landscape of fintech. Each chapter has been a stepping stone, contributing to my growth as a professional. As I continue to orchestrate success, my unwavering vision is to champion innovation and contribute to the creation of world-class products that emanate from the heart of India to captivate the world.

Awards - 
Gold - WOW Asia Awards for the Best Digital Marketing Campaign (2018)
Gold - WOW Asia Awards for Best Marketing Campaign of the Year (2016)

Brands represented / Worked with - 
Axis Bank, Yes Bank, Cashfree, Augmont Gold, National Stock Exchange, Sunburn Music Festival, Arsenal Football Club, Watford FC, Siyarams, Jeep India, Reliance Entertainment, UB Group, Airtel, Hero MotoCorp, Hotstar, Koovs, Diageo, MyFanPark India, Humanz India

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