kadijat okeowo's Linkedin Analytics

Results-driven product marketing manager/growth marketing manager who loves working at the intersection of product, marketing, and growth to help products grow and scale by reaching their core audiences and achieving set business goals. As a product marketing and growth professional, I have experience working across the media, fashion, edtech, health tech as well as the fintech industries helping products grow from 0 to 1 from initial product development to product launch and adoption leveraging data, driving growth across the AAARRR funnel, Competitive analysis, Market and Customer research and suitable marketing strategies. I have helped businesses of all sizes grow from 0 to 1 helping to drive more than 300,000+ customers contributing significantly to revenue growth, built marketing teams and worked cross-functionally with product, design, support, leadership team to drive products’ continued success in the market. My professional skills include - Digital & Offline marketing strategy, positioning and messaging, competitor and market research, User research (working alongside product managers to define jobs-to-be done) product launch, go-to- market, app marketing, product marketing, product analytics, growth marketing, performance marketing/paid advertising/demand generation, email marketing, marketing automation, lifecycle marketing Influencer marketing, 360 marketing, content marketing, organic marketing (seo), data analytics, growth product management, playstore optimization/App Store optimization, project management. Current tech stack includes: Google tag manager Google Optimize/ Optimizely Google Data studio/Looker studio Facebook/ Google/LinkedIn ads manager Customer.io / Braze for user engagement ASO (AppStore & Playstore) Apptweak Tableau Power BI Excel/ Google Sheets Zapier Hot jar Google Analytics 4 Adjust Amplitude/Mixpanel Retool UX Cam Google Suite Slack/teams Semrush/ Ahrefs Asana When I am not taking my next personal development course for continuous career growth - you will find me tinkering, visiting new places/traveling, and doing the most I can with my time. Want to work with me? You can reach me via [email protected]