Sig2 Labs

Sig2 Labs is fixing the problem of mistimed communication in the field with location-based audio messages for operation managers in construction, property management, and field services.

Co-Founder / CEO

Stealth Startup

• Planning / Positioning / Messaging
• End-to-end UX / PLG-readiness

Product Strategist

JMS media, LLC.

Advisor

• Prototyped a media product with interactivity for consumer engagement
• Validating initiative across 20 small, medium and large businesses

Product Development

CloudBees

• Managed the transfer of product knowledge
• Determined UX debt for product roadmap
• Managed transition of design team to new design tools and process

Senior Manager, Design

Electric Cloud (acquired by CloudBees)

• Shipped and evolved the top enterprise DevOps product (#1 three years in a row)
• Innovated enterprise UX for deployment automation and release orchestration 
• Hired and mentored UX Designers for the DevOps domain

Director of Design

• Led the vision and execution of innovative UX, UI, and VD
• Established a design approach to consumerize enterprise software 
• Collaborated in developing the Field Design Partnership

Head of Design

Klamr

• Led the production of UX, UI, and VD for iOS, Android and Web application
• Liaised with branding agency for product re-brand
• Collaborated with product management and engineering teams in Vietnam

Head of User Experience

Mob.Me

• Conceived and designed a modular UI for a social recommendation iOS app, and SDK
• Designed the site for promoting the download of the app 
• Collaborated with product management, designer and engineering teams in Brazil

Head of UX and UI Design

SuccessFactors

• Designed Web and mobile user interfaces for social learning enterprise SaaS
• Produced workflows and Wireframes
• Fixed usability issues

Lead UI Designer

LikeList.com

• Conceptualized a UX framework for local social recommendation
• Improved workflows for usability
• Produced feature prototypes

UX Design Consultant

Savvy Real Estate Services

• Developed web applications for commercial real estate sales, and for property management.
• Conducted user research through on-location interviews.
• Determined use cases to evaluate feasibility and technical scope.
• Defined the brand strategy for 3 affiliate company websites to align their user experience.
• Produced video content for product and investment presentations.
• Hired and managed a web developer, information architect, graphic designer, and videographer.
• Managed projects.

Lead UX Designer

We're solving the problem of mistimed communication that causes delays to work on properties and job sites.

Time is wasted from getting messages at the wrong time, out of context, and buried in the noise. When you get information at the right place and at the right time, everything changes.

Location-based audio messages is the solution for operation managers in construction, property management and field services.

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