Stealth Startup

A nootropic D2C startup reshaping the world’s most traded commodity.

Product Manager

Thesis, a BMG360 Company

•Manage a team of UX/UI Designers and Developers to increase online revenue for a portfolio of high-profile clients by implementing effective optimization strategies and testing frameworks
•Lead client-facing meetings to workshop ideas, discuss progress, share insights, and address feedback and concerns
•Develop and execute A/B and multivariate testing plans to improve user experience and conversion rates on websites and landing pages
•Collaborate with marketing, sales, production, and product teams to align optimization efforts with business goals and KPIs
•Analyze and report on the performance of optimization efforts, providing actionable insights and recommendations for continuous improvement.

Senior CRO Manager

Tyfoto

• Led the bootstrapping of a new business, including branding, manufacturing processes, and marketing strategies. Managed inventory, logistics, and other operations.
• Developed a business plan, created a business model and played the primary role in the business's launch and growth.
• Analyzed marketing campaigns and used gained insights to improve performance and drive results.
• Handled monthly accounting and financial operations, ensuring the company's financial health and stability.
• Hired and trained new personnel, aligning their skills and goals with the company's vision and objectives.

Founder

Apple

• Drove solutions to reduce customer complaints and improve process efficiencies to increase customer satisfaction.
• Conducted regular 1:1 sessions with team members to build relationships, brainstorm how to achieve team goals, and grow stronger results together
• Organized regular team meetings to brief around updates and sharing weekly performance metrics within the team's KMS for their easy access
• Provided sales trainings to ensure team members were able to successfully resolve issues.

Home Advisor

A Conversion Rate Optimization (CRO) Manager with a background in entrepreneurship. I have extensive experience in driving online revenue growth through effective optimization strategies and testing frameworks. As a former founder of Tyfoto, I have a deep understanding of the challenges and opportunities of running a D2C e-commerce business, and how CRO can help maximize the return on investment when paired with Media Buying. In my current role, I lead a team of UI/UX designers and developers and work closely with clients to design and implement optimization plans that align with their goals and deliver tangible results.

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