Flowhub

Content Marketing Manager

Fintech Is Femme

Fractional Head of Content Marketing

Southern Roots Genetics

Co-Founder and COO

Your Six-Figure Self

Helping fast-moving B2B startups optimize their marketing strategy to drive faster growth, deeper engagement, and more revenue. 

Startups have limited resources and can’t be everywhere at once. It’s crucial to go deep in invest in the right channels. When you move quickly, you can quickly learn what works and what doesn’t. 

Let’s fail fast. 

Past clients include Ganjapreneur, Green Market Report, Sorse Technology, Pantry Cannabis, and more.

Content Marketing Consultant

Benzinga

B2B Marketing Manager

Workweek

Managed the marketing strategy and execution of virtual and live events for 13 B2B creators, while supporting paid community and education initiatives. 

Workweek produced roughly 100 virtual sessions, 30 educational products, 4 paid communities and 10 live events in 2023, adding tens of thousands of unique and engaged people to our ecosystem. 

Creator industries include HR, marketing, sales, fintech, and healthcare.

Content Marketer

Creator - The Green Paper

The Green Paper

The Green Paper is a business-forward newsletter commenting on and analyzing the legal cannabis space.

I developed the strategy for and wrote over 150 newsletters in 2022, maintaining a 30%+ open rate to over 20,000 subscribers.

Partnerships included industry leaders like Happy Cabbage Analytics and I Heart Jane.

Creator

deeproots partners

• Developed the blog content calendar and freelancer schedule for roughly 8 national and local U.S. cannabis retailers/brands partnered with the agency  
• Edited the freelancer’s work to match the brand’s voice, keeping SEO in mind, and communicated feedback to freelancers 
• Communicated directly with clients and internal staff about the content 
• Reported directly to the CEO and the Head of SEO

Head of Content

Legends Health CBD

Blogger and Social Media Intern

The Little Gym

Coached children aged 2-5 on introductory cheerleading & gymnastics skills. Managed birthday parties and parent’s nights out.

Instructor

Helping cannabis companies make money with content marketing | Marketing B2B creators

I’ve been a marketer in the cannabis industry for 6 years… which is actually like 75 years in cannabis. 

I started as a freelancer charging $30 an article (TOO low, for anyone wondering!)

And I eventually worked my way up to directing a cannabis media brand with 20,000+ subscribers, 

Then I started marketing some of the largest events in cannabis history with thousands of attendees, and eventually generated over $1.5M in total revenue for U.S. cannabis businesses. 

I’ve worked with some of the most incredible cannabis companies in the world, including Flowhub, Benzinga, Pantry Cannabis, Ganjapreneur, and Green Market Report.

My secret? It’s all organic. 

After years of working in this space, I’ve learned how to get B2B cannabis audiences to open their wallets and spend money long term.

Interested in jumping on a call to learn about working together? Reach out :) 

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