Journey

Director, ABM & Demand Generation

Publicis Sapient

Senior Manager, Account-Based Marketing

Notable

DRI for the success of all demand generating channels, including syndication, digital advertising (social, search, display, out of home, direct mail). Launched industry- leading direct mail program for net-new acquisition, with a 17% opportunity to closed-won conversion rate (single highest converting channel). Owned ABM strategy for all enterprise & strategic accounts, using predictive tools like 6Sense to identify, engage & accelerate orgs through the customer journey.

Head of Demand Generation/ ABM 

Paro.io

Oversaw campaign planning across all promotional channels. Directly responsible for all paid marketing strategy and agency oversight. Managed over $1 million in annual budget, which drove 81% of total company lead volume. Oversaw SEO-focused site redesign, resulting in a 340% increase in MoM interaction. Collaborated with sales to launch dedicated ABM motion.

Digital Marketing Lead 

Sprint

Acted as Marketing Manager at U.S. arm of Home Credit International, one of the largest privately held investment management firms in Europe. Spearheaded digital co-branding efforts for Sprint Credit Card at a national scale. Responsible for launching all paid search, display and social efforts, utilizing RLSA
for precise customer retargeting. Led SEO-based restructuring of website.

Senior Marketing Manager

AdParlor

Diversified marketing mix by launching paid search, display and direct mail programs promoting Adknowledge to fortune 500 brands. Consulted on creative social strategy for some of the organization’s largest clients, including Starbucks, Wingstop and Hermès. Planned and executed highly targeted, omni-channel campaigns that drove new business for Adknowledge’s social agency subsidiary,  AdParlor. 

Clients included Amazon, Starbucks, Walmart, Wing Stop, Bath & Body Works, LG, Timberland, QVC, Greyhound, Amtrak and Rogers.

Marketing Manager

Developed and maintained the social media content strategy/ execution for AdParlor. Handled all remarketing efforts through Google Display, Google Search, and paid social media advertising. Collaborated on, edited and approved all outgoing campaign content, including one-sheets, emails, proposals, sales decks, and news releases (strong B2B focus). Worked as liaison between platform partners (i.e. Snapchat, Pinterest, Facebook) for new initiatives and product launches.

Senior Marketing Strategist

DEG Digital

Acted as main point of contact for more than a dozen companies’ marketing teams to manage paid media efforts as a part of overall campaign strategy. Assisted in the preparation and presentation of multiple service pitches to fortune 500 companies. Created and optimized ad campaigns for a range of clients, including consumer brands, B2B, and non-profit organizations. 

Clients included Hallmark, Lee Jeans, Waddell & Reed, Nebraska Furniture Mart, Helzberg Diamonds, Essense of Australia

Digital Marketing Coordinator

Highly creative, award-winning, multi-disciplined marketer. I'm uniquely experienced in bridging the digital & tangible worlds and crafting unforgettable customer journeys. In my current role, I've focused on highly bespoke account-based initiatives that combine hyper-targeted digital touchpoints with experiential mailers— driving unprecedented conversion rates for the company.

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