Lively Creations LLC.

Communication support for corporations, small businesses, and entrepreneurs.

Areas of Expertise:
- Internal Communications Strategy
- Copywriting
- Presentation Design
- Community Relations Strategy
- Focus Groups
- DE&I Strategy
- Standard Operating Procedures
- Video 
- Photography

Independent Business Owner

The University of Arizona Global Campus

- Contribute to the development and implementation of integrated communications plans to increase visibility of academic and business partnerships, university events, and programs by creating outreach strategies that target higher ed publications.
- Developed communications strategies to drive forward progress in public relations.
- Analyzed market data to inform strategic decisions.
- Propose strategy and tactics to position University Cabinet as ed tech thought leaders.
- Draft and disseminate press releases, email and phone pitches, newsletters, blog, and social media posts
- Collaborate with internal business partners to establish an effective communications strategy to drive organizational goals, build employee engagement, and support the University's Culture of Care.

University Communications Manager

Zovio

I have the opportunity to partner with leaders across Zovio, and partner organizations to develop, execute, and own Zovio's integrated communication strategy which includes the design and execution of employee communications, engagement and events, and social media channels. 

-	Deliver an integrated internal communications strategy that builds employees' understanding of the business and their role in future growth, maintains a sense of culture and connection, and supports individuals to attain their professional goals.
-	Partner with senior executives and cross-functional stakeholders as a trusted advisor on employee-related issues.
-	Develop written materials (executive messages & presentations, announcements, newsletter articles, etc.).
-	Plan and execute internal events, such as quarterly All Hands, executive town halls, employee recognition activities, and employee briefings.
-	Provide strategic communications support tied to organizational goals to drive positive organizational change.
-	Collaborate with business partners to share company successes through press releases, newsletters, blogs, and social media to support PR strategy.
-	Increased employee attendance to company-wide events from 40% of the entire employee population in 2019 to 71% in 2020.
-	Increased organizational-wide open rate of Corporate Communications emails from 42% to 76% in 2022.

Corporate Communications Manager

Zovio is an education technology services company that partners with higher education institutions and employers to deliver innovative, personalized solutions to help learners and leaders achieve their aspirations.

As a Corporate Communications Specialist, I help craft the company message, mission, and voice internally and externally. I assist in sharing the company story and building the company brand: 
- Established synergy between internal and external communication channels with data-driven storytelling. Emphasized the importance of connecting roles and departments to company vision and values to increase employee engagement.
- Partnered with marketing and public relations firms to build Zovio's external narrative, and place the company in relevant industry conversations.
- Wrote, edited, and managed communication content which included social media, blogs, newsletters, employee emails, and intranet posts. Tracked and measured the success of internal and external communication plans.
- Supported Zovio subsidiary companies to build their social media and PR strategy. 
- Lead projects with corporate partners to help achieve their goals. Provided creative support for all communications through photography, short videos and established the value of creative communications like video, infographics, and photostories.
- Created multimedia presentations for ELT used in internal and external events. Lead coordinator in company-wide events and All-Hands, including A/V support.
- Increased employee attendance to company-wide events from 60% of the entire employee population in 2019 to 81% in 2020.
- Launched and managed employee ambassador program, which increased social media engagement from an average of 2% to 4%.

Corporate Communications Specialist

CorePower Yoga

Physical fitness has always been a passion of mine, and upon seeking out the opportunity to become 200hr yoga certified, I have found myself teaching at CorePower Yoga in Phoenix. This is my part-time job, which never felt like a job.

-	Taught vinyasa-style yoga/yoga sculpt classes emphasizing student safety.
-	Created unique and memorable class experiences for students of all abilities through intelligent sequencing, class themes, and playlists.
-	Established personal brand as an instructor who emphasizes learning, lifelong sustainable movement, and self-awareness within classes.
-	Grew attendance of weekend 75-minute classes by 540%, from an average of 5 students to 32.
-	Taught 3-4 yoga classes weekly, averaging 25 individuals per class, with an inclusive ratio of 50/50 representation of men and women.
-	Developed meaningful relationships with clients, problem-solved account issues, and built student confidence.
-	Established new community partnerships with local businesses, gyms, and corporate companies in the area.
-	Mentored and supported new instructors to assist them in building their teaching skills while staying on brand with CorePower Yoga.

Yoga Instructor

Child and Family Support Services

Child and Family Support Services is a behavioral health agency. I create content to train empathy among clinical staff and stake holders that challenges traditional consequence based modalities. I work with children and families and utilize video and audio to change perceptions surrounding behavioral health needs. 

-	Supported clinical team by creating videos, photojournalism-style stories, and blogs to showcase the unique services offered by the agency.
-	Partnered with internal business partners to meet their media needs (i.e., planning and preparing agency events, newsletter development, flyer development, video announcements, and event technical support.)
-	Increased the amount of media coverage and qualitative data to support the agency’s values and mission statement. 
-	Established a historical backlog and database of creative projects that supported the goals of training and continued education for the training team. 
-	Created an empathetic, complex representation of reports and statistics for community stakeholders that wholistically represented the families served.

Content Development Specialist

Allstaff Services Inc

Mesa Arts Center- AV Technician
- Served as a part-time audio/visual technician for theater performances.
- Offered support in the set-up and take down of theater events.
- Establish clear communication with performers, and theater staff to meet the audio visual needs.
- Professionally represented Mesa Arts Theater as a supporting technician in the presence of performers and clientele.
- Technical troubleshooting support for projected video and presentations.

Part-Time AV Technician

Anasazi Foundation

- Assisted in the mental health treatment of young individuals through unique modalities offered through wilderness therapy.
- Created a physically and emotionally safe environment to support young individuals through their treatment goals.
- Assisted in the logistics and coordination of planning and mapping safe routes hiking in the Tonto National Forest.
- Supported the physical and emotional needs of staff members as they encountered high stress situations.
- Utilized navigation and orienteering skills to backpack safely from one location to another.
- Utilized outdoor survival skills, and taught outdoor survival skills to youth and young adults.
- Assisted in the skill development of new staff members.
- Practiced honed empathy-driven, conflict resolution skills and non-violent crisis intervention.

Behavioral Health Technician/ BHT Staff Support

Royal Caribbean Cruises, Ltd.

-	Collaborated with the Cruise Director to develop strategic content for announcements (i.e., entertainment, safety, informational, commercial, etc.).
-	Produced the “Cruise in Review” DVD that uniquely represented the experience guests had. 
-	Responsible for producing, directing, shooting, and editing feature length, short format, commercial, and documentary style programming for cruise ship broadcast channel. 
-	Managed onboard video systems, including the ship’s broadcast television, LED video walls, video projection, and video playback for in-entertainment venues.

Broadcast Technician

KJACK Radio | School of Communication Northern Arizona University

Within the Music Department I was responsible for contacting music distributors, reviewing music to play on air, and informing the distributors which artists of theirs were in rotation at KJACK. I also managed the students that participated within the music department.

Music Manager

Detailed. Mindful. Attentive.

Extensive experience and background in photo and video production, and strategic internal and external communications. Offering excellent management and organizational skills to coordinate multiple, concurrent projects. An articulate writer with a talent for creating engaging content.

www.livelycreations.work

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