SaaSPay

SaaSPay is a simple Buy Now Pay Later solution built for SaaS expenses. Buy SaaS tools of your choice today from our 50+ partner sellers, and pay back up to 8 months later.

Why BNPL for SaaS? Up to 40% of a company’s budget is parked on tech tools. With SaaSPay, unlock parked capital to offset burn & reimagine capital productivity.

AGM Marketing (Founding Team)

1. Set up the product marketing function from the scratch working with things like product positioning, messaging and narrative building.
2. Created sales enablement decks to help the partnership team with outbound acquisition.
3. Built a team of content marketers, brand marketers, performance marketers and marketing automation strategists to power an inbound acquisation flywheel.

Senior Marketing Manager

SAWO Labs

1. Worked on video collaterals to expediate customer acquisition for the B2D brand.
2. Build a content funnel for the company and aligned production resources.

Growth Manager

Recurr

1. Successfully delivered long form content pieces within stipulated deadlines for 4 client accounts.
2. Brainstormed creative content marketing opportunities for B2B SaaS clients to help them achieve their inbound acquisition goals

B2B Content Strategist

Saastitute

1. Increased the organic traffic by 2X within a span of 6 months.
2. Established the ToFU funnel by interviewing exceptional talent in B2B SaaS Marketing Industry.
3. Set up the publication pipeline along with a content calendar while managing a team of 6+ inhouse writers.
4. Managed the content creation workflow right from topic selection, briefing to editing, singlehandedly.

Editorial Manager

Pepper Content

Content Writer

Logiqworks.in

Website Content Writer

Misters

Freelance Blogger

Promatics Technologies Private Limited

Freelance Content Writer

tagBin

Freelance Content Contributor 

So Delhi

Freelance Writer

Marketing at SaaSPay

Customer-centric B2B SaaS Product Marketer with 8+ years of experience. I help early-stage B2B SaaS   companies narrow down on right positioning and messaging based on the ICP's jobs-to-be-done, to spearhead customer acquisition.

I am passionate about tech-heavy verticals like B2D products and fintech and humanize such brands with my story-telling chops for business success.

I have helped companies like SaaSPay & SAWOLabs 2X their lead pipeline by building organic acquisition funnels in combination with inorganic push via LinkedIn and Google ads.

I am on a personal mission to be life-long learner and have a gorgeous repository of vivid marketing insights scoured from all over the web, on a Notion, which I will be happy to share with fellow professionals.

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