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Customer-centric B2B SaaS Product Marketer with 8+ years of experience. I help B2B SaaS companies narrow down on right positioning and messaging based on the ICP's jobs-to-be-done, to spearhead customer acquisition. I am passionate about tech-heavy verticals like B2D products and fintech and humanize such brands with my story-telling chops for business success. I have helped companies like SaaSPay & SAWOLabs 2X their lead pipeline by building organic acquisition funnels in combination with inorganic push via LinkedIn and Google ads. I am on a personal mission to be life-long learner and have a gorgeous repository of vivid marketing insights scoured from all over the web, on a Notion, which I will be happy to share with fellow professionals.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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