Katie Clark Digital Marketing

Helping healthcare organizations develop launch strategies and marketing copy so they can have organized and successful launches.

Owner

Plaza College

Adjunct Professor

North Shore-LIJ CareConnect Insurance Company, Inc.

Manager of Government Marketing & Outreach

•Coordinates initiatives designed to promote North Shore LIJ’s Managed Long Term Care plan and it’s services to the community 
•Develop strategic relationships with Licensed Home Case Service Agencies, Skilled Nursing Facilities, Rehabilitations Centers, Community Based Organizations, Faith Based Organizations, Low Income Housing sites, and Law Firms
•Develops relationships with Community Leaders and key elected officials and serves as the organizations liaison with various constituents 
•Educates both the community and staff within organizations about Managed Long Term Care (MLTC) & Fully Integrated Dual Advantage (FIDA) programs
•Assists in strategic planning for future marketing strategies aimed at specific populations 
•Communicates to referring organization what the status of the client and coordinate between Care Management and Enrollment Departments to resolve any issues, if applicable 
•Plan Awareness and Membership events within targeted populations in an effort to increase awareness of services provided and increase referral volume 
•Provide Technical Assistance to contracted organizations and help resolve their issues involving authorization of services and billing
•Assists Contracting Department with site visits of Social Adult Day programs in order to determine proper criteria for contracting

Senior Outreach Specialist

New York City Department of Health and Mental Hygiene

•Plan and coordinate all large-scale events for the Bureau of Disease Control; involving elected officials, press, leadership of healthcare facilities and community organizations, and the public
•Strategize how to disseminate educational information at community events 
•Devise social media strategies to create awareness of events and increase attendance rates 
•Monitor and maintain social media platforms for the Bureau’s Facebook, Twitter and Tumbler account
•Act as the facilitator within community based steering committees in order to enhance NYC wide initiatives and to propel initiatives forward 
•Act as the liaison between community based organizations to help facilitate collaborations between organizations 
•Order and distribute related educational materials and marketing materials to distribute to Community Based Organizations, Health Clinics and Hospitals 
•Supervise ten direct employees and train incoming employees 
•Allocate staff to appropriate roles for events and supervise staff throughout events
•Monitors invoices and budgets for outside services provided for events, media, and social marketing; maintains detailed records of all financial transactions

Special Events Coordinator

•Provides administrative support to the Assistant Commissioner; ensures strong administrative infrastructure implemented to promote department efficiency 
•Acts as a liaison between internal departmental divisions and federal funding agencies; such as the Center for Disease Control and Prevention; ensuring goal and objective progress 
•Creates all presentations and talking points for of the Assistant Commissioner to promote awareness of key issues
•Assists in strategic planning for public health campaigns to impact target populations 
•Creates marketing and educational materials including press releases, and media advisories; implements creative strategies to convey information in innovative manner 
•Performs research and drafts correspondence in connection with press inquiries concerning departmental activities 
•Gather and coordinate City wide calendar of events for National Awareness Days; as well as coordinate staff attendance at all events

Public Relations Assistant

Memorial Sloan-Kettering Cancer Center

•Provide comprehensive administrative management for clinics of 4 physicians; coordinated all patient flow to ensure smooth day-to-day operation 
•Facilitate communication between patients and clinical staff; ensured all staff provided with information necessary to successfully complete tasks
•Collaborate with multiple departments to coordinate patient treatment with proper research protocols
•Evaluate deficiencies in program procedures and worked with physicians to strategize solutions 
•Develop comprehensive action plans to implement in order to enhance organizational procedures and initiatives 
•Provide training to incoming staff; mentored staff to ensure development of skills necessary to succeed at tasks
•Supervise three direct service administrative support staff; provided management necessary to effectively streamline workflow

Patient Care Coordinator/Session Assistant II

As the owner of Katie Clark Digital Marketing, I help healthcare organizations develop and execute effective launch strategies and marketing campaigns that align with their mission and goals. With a Master of Public Health degree and over 14 years of experience in the public health sector, I have a deep understanding of the behavior change models and communication strategies that can influence and educate the target audience.

Whether it is a new service, program, or initiative, I partner with my clients to create a marketing plan that combines evidence-based research, creative content and visually appealing tools that enhance their brand identify and connect with their target audience.  My passion is to help healthcare organizations make a positive impact on the health and well-being of their communities.

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