Westcor Land Title Insurance Company

Salesforce CRM Platform Manager

Ultimate Linings, LTD

Ultimate Linings provides premium, long-lasting coating solutions for all your needs. As an industry leader with superior quality, application technology, and technical support, Ultimate Linings is committed to supplying advanced products that solve your problems in an ever changing and challenging marketplace.

Salesforce Administrator

Account Manager & Salesforce Administrator

•	Work with cross-functional teams across the IXS network, create and execute marketing programs focused on building brand awareness and generating leads resulting in increased pipeline and revenue for the Manufacturing & Industrial Sales team. 
•	Draft monthly newsletters to current customers promoting consistent and accurate communication 
•	Plan and oversee all Manufacturing & Industrial advertising and promotion activities including direct mail campaigns, email campaigns, seminars, promotions, sales tools, etc.
•	Conduct market research, gather information and negotiate tradeshow & travel contracts
•	Produce quality events from conception to completion including company conferences and trade shows.
•	Create collateral materials to support strategic initiatives such as PR, Tradeshows/Events, and Education initiatives worldwide. 
•	Ensure materials, graphics, printing procedures and design are on-brand. 
•	Precise monitoring and forecasting of M&I marketing budget. 
•	Recommend new creative/branding strategies.

Marketing Manager

-Implemented new CRM system and trained sales team how to use
-Developed SOPs for sales and customer service teams 
-Developed product brochures
-Planned and executed all tradeshows from initial booth designs to working the floor at shows
-Schedule travel including flights, hotels, rental car
-Qualified and created warm leads for sales team

Sales and Marketing Administrator

Hotel Derek

A Forbes Four Star rated hotel, Hotel Derek remains the hottest independent boutique hotel inside Houston's Loop 610. Named for Houston's city's black gold roots, a play on the "derrick"​ drilling rig, Hotel Derek's guestrooms and suites are overflowing with modern details and stylish comforts- inspired by chic Texas décor. Photography by world-renowned Arthur Meyerson adorns Hotel Derek's public areas and guest rooms, capturing the spirit of Texas wildcatters; the black granite lobby floors to bold textiles and colors pays Houston's to our city's rich heritage in the oil industry. 

While visiting Hotel Derek, stop by our the restaurant for Executive Chef Shannen Tune's take on Texas cuisine, extensive cocktail offerings, and a stylish atmosphere. Nearby attractions include The Galleria, The Houston Zoo, The Toyota Center, The Museum of Fine Arts, and Rice Village. 

 For more information about Hotel Derek, please visit www.hotelderek.com.

Group Sales Manager

MileNorth Chicago Hotel

-Achieved 133% of 2014 goals and 103% of 2013 goals; 2014 Destination Hotels Chairman’s Club Award winner
-2015 SERF Affinity team co-chair (a national sales network that focuses on industry-specific vertical markets)
-Accurately qualified new leads in the following industries: pharmaceutical companies, associations, non-profit organizations, educational and religious institutions, sports, tour, and travel businesses
-Cultivated and maintained business relationships with local key accounts including Northwestern University, Ann & Robert H. Lurie Children’s Hospital, Rush University Medical Center, Northwestern Memorial Hospital and Goose Island Beer Company
-Increased revenue by 53% within local key accounts year over year

National Sales Manager

-SMERF Sales Manager
-Local Key Accounts Manager - Total account management for all backyard accounts 
-Interim Corporate Sales Manager
-Interim Business Travel Sales Manager
-Interim Catering Sales/Convention Services Manager
-Accurately prospect new corporate clients including associations, foundations, sports & entertainment businesses, and business travel clients in Chicago.
-Use a consultative sales process to maintain existing business relationships and close business. 
-Attend weekly industry and networking events
-Work with internal team to optimize maximum revenue
-Contract negotiations

-Supported Sales team
-NSA (Newmarket Systems Analyst)/Delphi Wizard - created daily, weekly, and monthly business intelligence, forecasting, sales, and marketing reports 
-Developed & implemented standard operating procedures for the lead, contracting, and turnover processes
-Generated hotel revenue by managing the social media advertising channels using the branding vision 
-Created hotel & outlet packages and promotions based on market trends
-Facilitator for coordinating, communicating and tracking hotel’s innovation efforts
-Created Banquet Event Orders and group resumes
-Managed all donation requests, promos/giveaways, and gift certificates

Sales and Marketing Coordinator

Marcus Hotels & Resorts

-Developed & implemented upselling techniques in 2010 to achieve revenue exceeding $200,000 in food, beverage, and room nights without specific assigned goals
-Responsible for 250+ wedding room blocks annually, all rehearsal dinners, post-wedding brunches, and gift openings, including initial inquiry, booking, detailing, and execution of the event
-Negotiated room rental rates to generate top revenue with highest margin possible
-Interacted with internal partners to ensure seamless guest experiences from initial contact to post-event
-Developed and designed meeting/wedding packages paired with corresponding marketing materials

Catering & Sales

Nettie's Irish Pub

-Gained strong knowledge of the exact proportions and combinations to utilize in making beverages  according to requests from patrons
-Crafted specialty cocktail recipes and taught to new hires and encouraged the development of their palette
-Conducted daily and monthly inventory and ordering processes
-Increased revenue by 42% year over year by coordinating on-site events and promotions with multiple beer and liquor brand representatives
-Planned and executed annual events such as St. Patrick's Day Extravaganza, Chili Cook Offs, Breast Cancer and Autism Charity Events and Milwaukee Brewers Outings
-Created and executed weekly horseshoes leagues, bags/cornhole leagues, darts leagues, and Thirsty Thursdays on the deck with live music

Bar Manager and Bartender

As CRM Platform Manager at Westcor Land Title Insurance Company, my focus is on configuring and managing the Salesforce CRM to streamline operations and enhance customer engagement. Leveraging over six years of expertise, I've honed my skills in process optimization and Salesforce Lightning to deliver robust solutions that drive efficiency and business growth.

At Ultimate Linings, my dual role in account management and Salesforce administration enabled me to effectively increase user adoption and implement strategic changes. My commitment to excellence is reflected in successful project management and the delivery of superior technical support, backed by multiple Salesforce certifications and a passion for elevating the Salesforce Ecosystem.

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