Kali B.'s Linkedin Analytics

Human beings are exposed to marketing via media every day of their lives. I found my passion taking part in the community that inspires and shapes these conversations. Being a social media account manager isn't at all what you'd think it's like. It's creativity, but in huge part analysis. At the end of the day, it involves knowing how people tick and knowing how social platforms perform. Luckily, I'm a people person and I love media analysis! I work with clients on their social media from beginning to end: meeting with the client to outline their goals, making recommendations on content, building ad campaigns, reporting on them, and pivoting strategy according to trends and best practice with KPI's in mind! Current social client products encompass the creation of organic content, paid promotion (boosts), ad campaigns and lead nurturing campaigns as well as reporting analysis for all content. I love to work with clients directly to drive the results they want! I work in content creation platforms like Canva, analysis platforms like GA4 & Looker, publishing platforms such as Meta Business Suite & LI Account Manager, and lead nurturing platforms like Zapier & Mailchimp. There's a real person behind this profile, too. In my free time you'll find my nose in a book or my feet on a hiking trail. Feel free to contact me on LinkedIn, I'm always looking for insightful & engaging conversation!