Yorba

As the Marketing Lead, I'm responsible for spearheading the Go-To-Market (GTM) content strategy across all touchpoints. This strategy encompasses various aspects, from product and web to Search Engine Marketing (SEM) and Search Engine Optimization (SEO). My role involves crafting and executing comprehensive marketing initiatives to showcase Yorba's value proposition and ensure seamless user experiences across all platforms and channels.

Marketing and Content Lead

Sweat Economy

Lead narrative strategy across product, social, blog, videos, and beyond. Making the world more physically active sure is fun.

Narrative Lead 

Tell Tell Copywriting

Craft voice and tone guidelines, web copy, video scripts, and rebranding campaigns for established and startup brands in industries ranging from SaaS and tech to lifestyle and nonprofit. Lead, inspire, and mobilize team of 5 content writers, video directors, and freelance writers to support client projects.

Key Impacts
• Founded and grew successful business that has received 100% 5-star Google reviews to date.
• Partnered with Wolff Olins to support voice strategy projects for Instacart, Zillow, and Sage.
• Hired as Lead Copywriter for Learnexus; built key teams and processes, directed content strategy, and crafted sales copy that led to securing Series B funding, valued at $3B. Huzzah!

Conversion Copywriter & Founder

Rippling

Lead and implement growth initiatives across paid and organic channels.

Senior Growth Copywriter

Tell Tell Poetry

Hired, managed, and mobilized team of 10 in editing manuscripts and publishing works for authors; completed 90 projects per year.

Key Impacts
• Developed copy campaign that led to 300% increase in clicks.
• Introduced project management solution, resulting in the onboard of 35% more clients per year.
• Built operational systems and workflows that allowed team to scale by serving international clients.

Editor, Project Manager & Founder 

Ridestore

Whipped up FB ad copy, job description content, and web copy.

Copywriter

Entermotion Design Studio Inc

Led rebranding campaigns and crafted video scripts, email campaigns, billboard copy, sales sites, and blogs for companies like Vieux Care, Jumpchart, Atlas.md, Stribling Equipment, and others.

Content Strategist

Wichita State University

Developed ESL curriculum based on state standards. Led courses in ESL, composition, memoir writing, and writing for science. Mentored students on a 1:1 basis and assessed student competency.

Teaching Assistant

Out & About Magazine

Conducted market research for Delaware-based events. Interviewed business owners about upcoming events. Created original content for new issues. Compiled directories of events and promotions. Wrote advances for upcoming events. Distributed magazines to local businesses, bookstores, and restaurants.

Editing Intern

Conversion copywriter & comfort-zone disruptor for voice-driven brands

✍️ 8+ years of experience crafting compelling copy, content, and campaigns that connect and convert
(how’s that for alliteration?) 
🧠 Collaborative team and project leader fusing right-brain ingenuity with left-brain systems thinking to optimize workflows and processes 
👩‍💻 Comfortable working with brands across all industries, but adore partnering with SaaS companies, lifestyle brands, and hotels 
⚡ History of partnering on projects with brilliant brands including Wolff Olins, Sage, Learnexus, Boston Global, and RISD

Specialties
Collaborative leadership | Copywriting & editing | Content strategy & management | Brand voice & positioning | Brand marketing | Coaching & mentoring | Storytelling | User insights | Consumer research | SEO best practices | Business operations | Project management | Program management | Staff training | Workflow optimization | Systems development | Timeline management | Resource allocation | Client relations

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