Underground Ecom

Email Marketing Executive

Mason

- Transferred their email marketing platform from Mailchimp to HubSpot.
- Individual contributor in the marketing team to strategize, write copy, and implement email automation journeys and campaigns.
- Monthly campaign and journey email reporting within HubSpot and finding insights to optimize further.
- Performed data cleaning, and advanced segmentation for better performance.

Email Marketing - Customer Lifecycle & Retention

Retain Up Consulting

- Handled end-to-end process from strategy to email copywriting to setting up email in the tool.
- Worked on major email platforms like Klaviyo, Clevertap, Stripo for email automation flows and email campaign management.
- Gained expertise in working on list-building tactics like pop-ups, flyouts, and embed sign-up pages to gain new customers/subscribers.
- I have also strategized the social media posts for Instagram and LinkedIn to showcase our expertise and agency brand value.
- Developed more knowledge in retention strategies to increase customer lifetime value than customer acquisition costs.

Email Marketing Manager

SofSter

- Market research and analysis to implement marketing strategies to promote products and services.
- Managed the company's social media profiles and interacted with users and visitors.
- Run and managed email marketing automation flows.
- Worked on Link-building tactics for search engine optimization.
- Managed and optimized the YouTube channel of the product.
- Prepared reports of findings, Illustrated data graphically, and translated complex findings into written text.

Digital Marketing Executive

eCommerce Email Marketing | Klaviyo Expert

Working on #retentionstrategy for e-commerce brands. 

Brands spend millions on #ads for customer acquisition and not give a look to customer lifetime value, that ultimately kills the brand. 

Email marketing is a proven strategy to work on customer lifetime value.  Because the goal is to keep customers for life.

I have great experience in market research and analysis, email strategy and copywriting, email campaign management. 

Taplio

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Taplio

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