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I am a data-driven Product & Growth Analyst with hands-on experience in bridging the gap between data, marketing, and business strategy. My background spans across startups and scale-ups, where I have consistently leveraged data to drive acquisition, conversion, and retention strategies. At Feels, a social media mobile app, I built and automated data workflows integrating Mobile Measurement Platforms, user analytics tools, and social APIs. I developed marketing intelligence dashboards and a custom spreadsheet-based data warehouse, empowering Product, Growth, and Marketing teams to make informed decisions. I also performed deep user behavior analysis and collaborated with cross-functional teams to improve the user experience, contributing to key engagement uplifts. Before that, at XVision, I worked at the intersection of Product and Marketing. I identified B2B growth opportunities, optimized acquisition campaigns, and drove a +20% ROI improvement through A/B testing and performance analysis. I combined advanced data analysis with actionable marketing strategies, improving website traffic (+25%) and partnership acquisition. Earlier, in roles at Accor and Auto Parts Asia, I honed my commercial instincts by managing sales, marketing, and client relations, consistently improving KPIs like retention rates, occupancy, and client acquisition through data-informed strategies. My key skills include: Data Analytics & Visualization: SQL, Dashboards, Product & Marketing Analytics Growth & Performance: Acquisition, Campaign Analysis, A/B Testing Product Analytics: User Behavior Analysis, Retention, Funnel Analysis Automation & Tooling: Data Pipelines, Spreadsheet Automation, BI Tools Business & Strategy: Translating data into actionable business recommendations I am passionate about understanding user journeys end-to-end and building experiments to optimize them. My ambition is to continue helping companies make data-informed decisions that improve both user satisfaction and business performance.

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