- Actively advancing skills in data-driven marketing, focusing on full-funnel demand generation, marketing automation, and advanced user analytics.

- Provided pro-bono marketing guidance to early-stage startups, contributing to their demand generation initiatives across the complete marketing funnel.

- Built AI-powered automations with tools like n8n to optimize marketing and sales workflows.

- Integrated GTM tools via APIs to create cohesive and scalable tech stacks.

Growth Marketing and MarTech Projects

Feels app

- Designed and implemented automated data pipelines integrating MMPs, product analytics, and social APIs, reducing manual reporting time by 10 hours/week and providing a unified view of the user journey.

- Engineered and managed robust BI dashboards (e.g., using Tableau/Power BI), visualizing key metrics which enabled faster strategic decision-making.

- Spotted bottlenecks in marketing workflows and implemented automations to eliminate manual work.

- Collaborated with Marketing and Sales teams to build internal tools and integrations that improve efficiency.

- Ensured data integrity and system reliability across automated flows.

- Conducted ROI analysis for paid campaigns across channels (Tiktok, Snapchat, Meta Ads, Google Ads); provided optimization recommendations that led to an average 30.5% improvement in CPA.

- Leveraged advanced analytics (funnel analysis, cohort analysis) to analyze in-app user behavior, identifying engagement drivers and friction points that informed adjustments leading to a 17% reduction in on-boarding drop-off and designing personalized user journeys.

- Partnered with Product, Marketing, and Engineering to implement data-backed UX enhancements, contributing to the re-branding of the app.

Growth Data Analyst

XVision

- Orchestrated data-driven growth strategies combining analysis, A/B testing, and CRO, resulting in a 20% uplift in key channel ROI (Social/Email).

- Analyzed campaign performance to identify opportunities for automation and optimization.

- Contributed to structuring data in BigQuery to enable finer analysis and more precise segmentation.

- Secured an average of 10+ high-value B2B partners per quarter through market opportunity analysis and performance data.

- Managed and optimized performance across diverse channels (Performance Ads, SEO, Content, Email, Partnerships), utilizing KPI analysis,resulting in an overall improvement in lead-to-conversion rate by 1.12%.

- Implemented comprehensive SEO tactics (on-page, technical) and developed targeted blog content, directly contributing to lead generation and the 25% website traffic increase.

- Created compelling ad copy and designed high-converting landing pages, improving landing page conversion rates by an average of 15% over previous versions.

- Systematically applied A/B testing and CRO methodologies to campaigns and web assets, achieving the 20% ROI improvement.

- Built and managed performance dashboards, providing key funnel insights that guided strategic marketing/sales decisions each quarter.

Growth Marketer

Le Magic Hotel & Spa

- Achieved a 70% occupancy rate by designing and implementing sales strategies, resulting in a 10% increase in room bookings.

- Maintained a 45%-55% customer retention rate by consistently delivering exceptional client experiences and addressing their needs proactively.

- Increased group bookings by 20% by analyzing event planners and corporate client data to support strategic marketing initiatives and business development efforts.

Sales Analyst

Data-driven Growth Analyst with a proven record of leveraging full-funnel insights—spanning marketing, sales, and product—to drive measurable business results. My experience includes hands-on Growth Marketing, achieving significant gains (+20% ROI, +25% Traffic, 10+ B2B Partners/Qtr) through multi-channel analysis (Paid, SEO, Content, CRO), experimentation, and execution. Possessing strong analytical skills and expertise in building data infrastructure (pipelines, BI dashboards), I am passionate about understanding the 'why' behind user behavior to inform strategy. Adept at collaborating cross-functionally to turn complex data into actionable growth initiatives.

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