Kamen Alexov's Linkedin Analytics

A wholesome combination of consumer, shopper and trade and marketing experience in the domain of beverages, complemented with wholesale, retail and e-commerce practice. A balance between analytical and operational capabilities, complemented with strong soft skills and persuasive communication. Project management, consultancy and capability building assignments in South Eastern, Northern and Western Europe, as well as Asia. Specialties: Customer and channel segmentation, establishing and building brands, portfolio development & management, consumer and B2B communication.