Digital Nari

Founder & Chief Marketing Strategist

Freelance Digital Marketing Consultant

Devic Earth ♻️

Senior Marketing Manager

Dental World

- Spearheaded the development and execution of comprehensive 360-degree marketing plans to drive patient acquisition and revenue growth for the chain of super-specialty clinics in Kolkata.
- Conducted extensive market research and data analysis to identify key customer segments and craft targeted marketing campaigns that resonated with their specific needs and preferences.
- Collaborated closely with cross-functional teams, including doctors, operations, and finance, to develop and implement effective marketing strategies that aligned with business objectives and financial goals.
- Leveraged a mix of online and offline marketing channels, including social media, email marketing, SEO, PPC, radio, print, and OOH advertising, to maximize reach and impact.
- Developed and managed the brand's digital marketing initiatives, including website development and management, search engine optimization, social media management, and online reputation management.
- Developed and executed creative promotional campaigns, including referral programs, discounts, loyalty programs, and contests, to drive patient engagement and retention.
- Conducted regular market and competitor analysis to stay ahead of the curve and make data-driven decisions.
- Monitored and reported on the performance of marketing campaigns, using a range of KPIs to measure success and identify areas for improvement.
- Headed the development and launch of loyalty programs and customer retention strategies to incentivize repeat visits, referrals, and positive online reviews, such as special discounts, rewards, and personalized communication.
- Led a team of marketing professionals, providing mentorship, guidance, and support to help them achieve their goals and grow their skill.

Marketing Manager

Madhurya Creations 

- Developed and executed strategic marketing plans to drive brand awareness and increase market share
- Conducted comprehensive market research and competitor analysis to stay ahead of the curve and align marketing efforts with latest trends and best practices.
- Sourced heritage weaves from weavers in villages across India, created unique products, and showcased them at premium lifestyle exhibitions to expand reach and attract new customers.
- Raised awareness about India's cultural heritage and promoted Madhurya Creations as a premium brand that values quality and authenticity.
- Fostered strategic partnerships with key influencers and brands to drive visibility and engagement.
- Collaborated with renowned Bollywood celebrities and stylists to elevate brand profile and presence at world-class forums and occasions.
- Leveraged cutting-edge digital marketing techniques to generate leads and drive website traffic.
- Worked closely with stylists to curate the best possible product showcases.
- Led and managed a team of marketing professionals.
- Developed essential skills in strategic planning, team management, market analysis, and customer relationship management.
- Gained a unique perspective on the intersection of marketing and cultural heritage.

HRMantra Software Pvt. Ltd

- Identifying and prospecting potential clients through various channels, including cold calling, email campaigns, and networking events
- Conducting product demonstrations and presentations to showcase the features and benefits of our products or services
- Building and maintaining strong relationships with clients, understanding their unique requirements, and providing them with tailored solutions to meet their needs
- Negotiating contracts and pricing with clients to close deals and maximize revenue
- Developing and executing sales strategies to meet or exceed sales targets and KPIs
- Collaborating with cross-functional teams, including marketing and customer success, to deliver a seamless client experience
- Staying up-to-date with industry trends, competitor activities, and emerging technologies to continuously improve sales techniques and strategies.

Sales and Marketing Executive

Aircel

- Conducting research on the telecommunications industry, including its competitors, and gaining insights into the industry's trends and developments
- Conducting a consumer behavior and satisfaction survey to understand the needs and preferences of Aircel's customers
- Getting acquainted with the CRM tools implemented in the office to better understand customer relationship management
- Dealing with the grievances of Aircel users by providing them with on-the-spot solutions and addressing their concerns
- Helping in the implementation of value-added services for consumers to enhance their experience with Aircel
- Working with the brand management team and contributing to the implementation of new branding and advertising strategies
- Actively participating in employee engagement activities to foster a positive and collaborative work culture.

Marketing Intern

Tata Steel

- Participated in live projects and acquired hands-on experience in project management, market research, and data analysis
- Learned about the organization's culture, values, and business strategies, and interacted with senior management to gain insights into their decision-making process
- Participated in various training and development programs that helped enhance professional skills such as communication, teamwork, and problem-solving
- Acquired a deep understanding of the corporate world and the challenges and opportunities it presents, and developed a strong foundation for a future career in management

Management Trainee

Brand Strategist | Tarot Reader

🌟 Transforming Brands | Crafting Captivating Narratives | Championing Small Businesses 🌟

🔍 With over 8 years of experience in the ever-evolving world of digital marketing, I've honed my skills as a storyteller, strategist, and creative visionary, in creating marketing campaigns; crafting captivating narratives that breathe life into brands and captivate audiences.

🚀 Aim to shatter barriers, unlocking untapped opportunities, and championing the growth and success of small businesses. From SEO and social media marketing to content creation and website design, I combine strategic thinking with unparalleled creativity to deliver results that make an impact.

💡 Looking to transform your brand, boost your online presence, or create compelling marketing experiences? Let's connect! Together, we can unlock the full potential of your brand and make an indelible mark in the digital landscape.

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