Raymour & Flanigan Furniture and Mattresses

Leading paid, owned and earned media with a talented team for the largest furniture and mattress retailer in the Northeast.

Director of Integrated Media

Leading paid digital and traditional media with a talented team.

Director Performance Marketing

Leading the search (sem/seo) and affiliate initiatives

Senior Digital Marketing Manager

Aspen Dental

Led search marketing and digital media programs while partnering with internal teams that championed cloud, voice analytics and data science team initiatives for a $1.5B PE funded healthcare holding company whose lines of business include the 2nd largest dental services organization supporting over 750 practices and 40 WellNow urgent care clinics with a passionate and smart group of in-house and agency experts.

Senior Manager, Performance Media

The Yankee Candle Company, Inc.

Much more than meets the eye. Just like the scents.

Double digit comp revenue growth for a $1B fragrance brand. Led digital marketing for the direct to consumer US and International e-commerce , owned retail stores, and fundraising divisions. Advanced the paid search, social advertising, video,  marketplace, display, affiliate,  seo, site search and product recommendations strategies for the worlds most loved fragrance company with a team of talented in-house and agency experts.

Digital Marketing Manager

Coveo

Led digital advertising, content and marketing automation strategies for driving marketing qualified leads. Partnered with Salesforce and Sitecore channel managers for driving inbound leads for those specific product lines.

Paychex

Profit & loss responsibility for a multi-million dollar spend online marketing lead generation program which included paid search, pay per lead and display advertising channels.

Exceeded aggressive targets posting a 14% YoY gain in service units sold, while dropping cost / acquisition of new clients by 16%.

Led Paychex's first conversion rate optimization program. Lifted and sustained conversion rates by 117% over the course of one year using A/B and interative multi-variate tests.Case Study: Integrating phone tracking with landing page optimization tools.

Member of the SEO team that redesigned the information architecture for Paychex.com to increase organic rankings and improve user experiece for increased micro and macro conversions. Also involved in vendor selection for SEO tracking and optimization tool sets.

Launched the company's first affiliate marketing program. Grew  first year gross revenue to $1 million with a CAC comparable with the non-brand search channel.

Formalized the display reporting process using DoubleClick and third party DSP's like MediaMath for RTB and precise audience targeting. Measured the incremental value of view-through conversions using test and control PSA ads.

Search Marketing Analyst

Hubshout

Daily optimization of paid search budget to meet the lead generation and e-commerce goals of clients, within their stated cost per acquisition & ROAS targets. Client list: 1800PackRat, The Neat Company, Vovici, Powerbilt Buildings & Fiberlink. First employee hire, on-boarded and mentored  a team of paid search analysts.

Leading and developing talented marketing professionals while continously learning and improving on the journey.

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