iStorage Limited

Digital Marketing Strategist

Calyptus

●	Collaborated with C-Suite executives to devise targeted solutions to marketing challenges, improved brand perception resulting in a subsequent £50,000 boost in revenue within 2 months
●	Launched comprehensive email marketing from inception, achieved an average open rate of 35% on email campaigns; increased organic search traffic by 30% by implementing SEO tactics 
●	Worked directly with the CEO to grow the active user base by 20% within three months through channel-specific growth strategies informed by consumer insights
●	Utilised Python and R for data-driven analysis, and Tableau for data visualisations, reducing the time required to generate comprehensive reports of complex datasets by 40%

Business & Marketing Analyst 

●	Established Google Analytics 4 from scratch and implemented event tracking using Google Tag Manager to improve user engagement metrics, such as average session duration by 20%
●	Ideated and initiated newsletter creation along with 3 members, resulting in a 25% growth in community engagement leading towards 10 candidates to jobs, doubling revenue within 2 months

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Intern

Association for Project Management

Member

Women in Business NI

Building valuable connections through industry specific meet-ups with ambitious and skilled network of women in business

Institute of Directors (IoD)

The largest corporate leadership membership organisation in the UK, offering expert advice, professional development courses for self-improvement, networking, and educational events.

Marketing Director - Queen's IoD Student Body

SU Enterprise

●	Selected from 100+ applicants, part of a team consisting of 20+ ambitious women. 
●	Brainstorming ideas with peers, mentoring, design thinking, and networking with renowned businesswomen in various entrepreneurial events and company field trips.

InnovaterHer 22/23

Times Internet

●	Identified areas of improvement using data analysis with MS Excel and increased affiliate-generated revenues by 10%.
●	Collaborated with multiple teams ranging from account management, design, and finance teams to deliver the utmost performance to clients which led to a boost of 1.5x in revenue.
●	Measured and reported performance of all campaigns against different goals - CTR, CPI, CTA, ROI, Soft KPIs, Hard KPIs, and ROAS and generated invoices and calculated revenues using expresso with 100% accuracy.

Campaign Manager

Paytm

●	Analyzed campaign performance reports, and dashboard recaps to attain data based on campaign deliveries and revenue generated for the Scratch Card team, enhanced campaign managing efficiency by 12.5%.
●	Handled whole scratch card operations singlehandedly in absence of a team of 2 to 100% deliver campaigns within tight deadlines at the year-end.
●	Collaborated and brainstormed with senior management and business stakeholders on multiple functions to increase revenue growth rate by 12.5x for 3 months by monitoring performance metrics, ensuring prompt response to information requests, and setting priorities.
●	Assessed user reach for clients, identified appropriate audiences, and created targeting segments using Clevertap to achieve KPI goals.

Senior Associate - Paytm Ads

RevX

o	Performing programmatic advertising, DSPs, SSPs, Ad-Exchanges using RevX Platform, Facebook campaigns
o	Finding right targeting audiences and creating different strategies to target eligible consumers for the user acquisition and retargeting campaigns for various clients in India, SEA, China & LATAM regions.
o	Analyzing postbacks using SQL Queries on GCP and Qubole, analyzing data using Excel
o	Collaborating with multiple functions including Sales, Analytics, Publisher Development, Engineering, Product Management and Accounting

Campaign Executive

Executive - Data Operations

Alumni Relations and Outreach Cell - SSCBS

Advisory Committee Member

-Organized the first alumni meet along with my fellow members
-Incharge of anchoring script as well as overall event

Core Committee Member

Eligibility to work : Graduate Visa

Results-oriented professional with a diverse background in business analysis, project management, data analysis, marketing and AdTech. Proven ability to collaborate with diverse teams, drive revenue growth, and enhance operational efficiency. Skilled in leveraging data analysis, strategic planning, innovative thinking and effective communication to achieve tangible outcomes.

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