Akshay Kant's Linkedin Analytics

Most marketing projects go wrong before they even start. Why? Because the intake process is broken—or worse, doesn’t exist. In agencies, new project requests often come via: • A WhatsApp message • A random email • A sudden client call • A casual Slack ping Sound familiar? 👀 This chaos leads to: – Missed details – Poorly scoped work – Misaligned expectations – Team burnout So what’s the fix? Here’s how we’ve structured an ideal project intake process that actually works: 🔹 1. One Entry Point Every project starts through a single intake form. No backdoor requests. 🔹 2. Standard Information Required We collect: – Goals – Audience – Deliverables – Timelines – Budget 🔹 3. Review & Triage A project owner quickly reviews scope, urgency, and alignment with current priorities. 🔹 4. Prioritization We assess: – Does this move the needle? – Do we have bandwidth? – Are all inputs clear? 🔹 5. Kickoff or Park Projects that qualify move to kickoff. Others go to backlog with clear notes. 🔹 6. Continuous Optimization Every month, we refine the form, questions, and review flow based on team feedback. The result? ✅ Fewer scope changes ✅ More aligned teams ✅ Clearer deadlines ✅ Happier clients If you're running a marketing team and still winging project intake... Now’s the time to fix it. How does your team handle project intake? #MarketingAgency #ProjectManagement #Ops #AgencyLife #WorkflowOptimization #MarketingPM #CreativeOps #ClientSuccess #MarketingProcess

We were one campaign away from chaos… until we changed how we worked. If you’ve worked in a marketing agency, this will hit home. Our team was running campaigns, but not running smoothly: ❌ Missed deadlines ❌ Endless back-and-forths ❌ Clients getting frustrated After a major launch went off-track—delayed, over budget, and full of last-minute fixes—we knew something had to change. So as a team, we took a step back and rebuilt the way we manage projects. Here’s what actually worked: 🛠️ 1. We created a Hybrid Project Management System → Agile for execution → Waterfall for planning → Weekly alignment to stay in sync Not textbook Agile. Not rigid. Just what worked for agency life. 👥 2. Everyone had a Clear Role No more floating tasks or “Who’s doing this?” Every deliverable had 1 accountable owner. That changed everything. 🔄 3. We Moved to a Pull-Based Workflow Instead of dumping tasks, team members pulled what they could handle. Less burnout. More focus. Better output. 📊 4. We Started Tracking Real Metrics No more “we’re almost there” updates. We tracked timelines, feedback loops, and budget adherence—metrics that matter. 🧠 5. Status Updates Became Storytelling Moments No dry reports. Actual narratives: “Here’s the challenge → here’s the blocker → here’s how we fixed it.” Suddenly, meetings became meaningful. ✅ What Changed: 🚀 95% on-time launches 🔁 Fewer revisions 🤝 Better client relationships All because we fixed our system—not just our effort. If you're in a marketing agency too: Have you gone through a similar chaos-to-clarity shift? What did you fix in your workflow that made life easier? Let’s swap stories 👇 Drop a 🔥 if you want our internal project workflow template. #MarketingAgencyLife #ProjectManagementTips #AgencyWorkflow #MarketingTeam #DigitalMarketingAgency #MarketingOperations #AgencyProjectManager #WorkSmarter #TeamEfficiency #ProcessImprovement #AgileMarketing #MarketingLeadership #ProjectManagement #CampaignExecution #AgencyGrowth #WorkflowOptimization

Does Your Team Really Respect You as a Team Leader? Let’s be honest— Being a team leader isn’t just about assigning tasks, attending calls, or giving approvals. It’s about earning something far deeper: 👉 Respect. I learned this the hard way. A few years ago, I was doing everything “right” on paper: Projects were on time Clients were happy The team was “busy” But one day during a feedback session, someone said: “You listen, but you don't always understand.” That hit hard. It made me pause and reflect: 🔹 Was I being too task-focused? 🔹 Did my team feel safe giving honest input? 🔹 Did they see me as someone with them, or above them? Since then, I changed how I lead: ✅ Started asking how they feel, not just what they’re doing ✅ Shared my own failures first, to build trust ✅ Praised in public, gave feedback in private ✅ Took blame when things broke—and gave credit when they worked Respect doesn’t come with the title. It comes with consistent action. If your team isn’t opening up, missing deadlines, or lacking energy— It’s not always a performance issue. Sometimes, it’s a leadership gap. 💬 What’s one thing a leader did that made you instantly respect them? Drop it below. Let’s learn from each other. #LeadershipLessons #TeamManagement #MarketingAgencyLife #RespectAtWork #ProjectManagement #TeamCulture #WorkplaceGrowth #DigitalMarketingLeadership #MarketingTeamBuilding #LeadByExample #MarketingAgencyInsights #EmpatheticLeadership

Why am I doing so much… but getting so little done? If you work in a marketing agency, you’ve probably felt this: 📌 Jumping between 10 tools 📌 Handling 20 clients 📌 Getting tagged on Slack / WhatsApp every 10 minutes 📌 Sitting through back-to-back meetings 📌 And still… the to-do list never ends This isn’t a time problem. It’s a workload clarity problem. Here’s what changed my game 👇 ✅ Daily Top 3 Rule Write down the 3 most important things—and protect them like gold. ✅ Time Blocking with Buffers No more back-to-back chaos. Add 15–30 mins between deep work sessions. ✅ Say No (Tactfully) Ask: “Can this wait till tomorrow?” or “Can someone else own this?” ✅ Asynchronous Communication Check Slack or WhatsApp at set times—not every 10 mins. ✅ One Tool Discipline Keep all tasks in ONE place. Avoid juggling Excel, WhatsApp & sticky notes. Most of us aren’t lazy—we’re just overloaded and under-prioritized. Take back control of your workload. Because burnout doesn’t build great brands—clarity does. Do you feel your workload is manageable right now? Or are you constantly in firefighting mode? Let’s talk in the comments 👇 #MarketingAgencyLife #WorkloadManagement #TimeManagement #Productivity #DigitalMarketing #AgencyTips #WorkSmart

The Real Reason Marketing Projects Miss Deadlines? Unclear Task Ownership. It’s not a tools issue. It’s not a timeline issue. It’s a "Who’s doing what by when?" issue. 🚀 Fix This With One Powerful Framework: RACI Implementing RACI can turn chaos into clarity: 1️⃣ R – Responsible Who’s executing the task? 2️⃣ A – Accountable Who owns the final delivery? 3️⃣ C – Consulted Who needs to give input or feedback? 4️⃣ I – Informed Who just needs to be kept in the loop? ✅ Why This Works in Marketing Teams: • Eliminates duplicated work • Speeds up approvals • Reduces finger-pointing • Increases confidence in deadlines 💡 Most project delays aren’t due to effort—they’re due to confusion. 📌 Tip: Use RACI mapping before kicking off any campaign. 💬 Do you use RACI or another framework in your team? What’s helped you bring more accountability into marketing projects? #ProjectManagement #RACIFramework #MarketingOperations #AgencyLife #TeamProductivity #WorkflowOptimization #CampaignExecution #MarketingProjectManagement #LeadershipInMarketing

ABM isn’t just a strategy — it’s an organizational shift. Most marketers understand the mechanics of ABM: 📌 Identify target accounts 📌 Personalize campaigns 📌 Align with sales 📌 Measure engagement and pipeline But where ABM succeeds or fails is not in execution. It’s in alignment and depth of personalization. Here’s what separates average ABM efforts from high-performing ones: ✅ Sales & Marketing Sync Beyond Meetings: ABM is not a marketing campaign with “sales buy-in.” It’s a co-owned pipeline. Shared dashboards. Shared KPIs. Success = when sales reps say, “Marketing made my job easier.” ✅ Persona-Led Content > Industry-Led Content: Saying “we target FinTech” is not ABM. Saying “we target Heads of Risk at mid-market FinTech companies with <500 employees, Series B+ funded” is. And the content must speak to their exact pain points, not just their vertical. ✅ Real ABM = Multichannel Orchestration, Not Channel Fragmentation Many brands run LinkedIn ads, email nurture, retargeting, and sales outreach — in silos. True ABM aligns timing, messaging, and goals across all channels, per account. ✅ Pipeline Velocity > Vanity Metrics Don’t measure ABM success by impressions or clicks. Track deal acceleration, average deal size, and pipeline influence. Real ABM earns a seat at the revenue table. ⸻ If you’re building an ABM motion in 2025 — it’s time to go beyond templates and get into orchestration, relevance, and sales partnership. 💬 How are you evolving your ABM approach this year? #ABM #AccountBasedMarketing #B2BMarketing #MarketingLeadership #DemandGeneration #GrowthMarketing #MarketingStrategy #LinkedInMarketing

Nobody respects cheap work. And low prices invite more stress than success. 💡 The truth? You don’t just set your price — you set expectations, boundaries, and respect. Here are 5 pricing truths every professional should remember: 1. Quality has a price 🔹 Cheap work usually means corner-cutting. 🔹 And yes — clients do notice. 2. Low prices attract low-value clients 🔹 The ones who question every invoice. 🔹 And rarely respect your time or talent. 3. Confident pricing = Confident positioning 🔹 Fair rates show you believe in your value. 🔹 You train clients how to treat you. 4. Big invoices = Big respect 🔹 Not just about money — it’s about perception. 🔹 High-value work demands high-value recognition. 5. Boundaries begin with pricing 🔹 Clear rates build trust from day one. 🔹 They define how the relationship flows. 👉 If you value your work, price it like it. 🔥 Cheap work is expensive in the long run. 💬 Do you agree? Drop your thoughts. ♻️ Repost if this resonates. 👉 Your turn: Which of these truths have you learned the hard way?  Drop a quick lesson in the comments so we can all level up together. #ValueBasedPricing #FreelanceLife #AgencyTips #ClientManagement #EntrepreneurMindset #MarketingInsights #GrowthMindset

Marketing agency folks—you know this pain… A project starts strong: ✅ The brief is clear ✅ The team is aligned ✅ The client signs off But 3 weeks later… chaos. Sudden feedback. Scope creep. “Small changes.” Missed deadlines. All because the Waterfall method didn’t leave room to pivot. 🎯 Waterfall Isn’t Broken—It’s Just Outdated for Fast-Moving Campaigns Yes, it brings: • Predictability • Defined timelines • Structured deliverables But in today’s marketing agency world, things move too fast to stay stuck in rigid phases. ⚡ What We Changed in Our Operation: 1️⃣ Built mini sprints inside creative & media phases 2️⃣ Added client checkpoints between stages—not just at the end 3️⃣ Used Gantt for structure, but Kanban boards for daily execution 4️⃣ Reserved 10–15% buffer time for last-minute shifts Now we ship faster, stress less, and adapt without panic. 👀 If you’re managing 10+ client projects right now, you can’t afford to run on pure Waterfall. 💬 What’s your agency using—Waterfall, Agile, or chaos? What’s your go-to framework for managing complex campaigns? Comment below👇 #MarketingAgency #ProjectManagement #AgencyWorkflow #WaterfallMethod #AgileMarketing #TeamProductivity #ClientSuccess

🎯 If you work at a marketing agency, read this 👇 Ever felt like your projects are always: 🔥 Behind schedule 🔁 Full of revisions 🧩 Missing information 😩 And everyone’s blaming someone else? Welcome to the chaotic world of agency project management. But guess what? Top agencies in 2025 are turning this chaos into clarity — without killing creativity. Here’s how they’re managing better (not just working harder): ✅ Clear Kickoff Rituals – Every project starts with aligned expectations, timelines, and deliverables. No more “we’ll figure it out later.” ✅ One Source of Truth – Not WhatsApp, Not email, Not 7 Google Docs. Use a proper project hub (ClickUp, Notion, Trello) — and stick to it. ✅ Structured Sprints – Plan 1-week or 2-week cycles. Quick reviews. Less firefighting. ✅ Creative + Client Balance – Protect creative thinking time while keeping clients in the loop with async updates. ✅ Data-Driven Retros – Learn from each project. Not just “Did the client like it?” — but: Did we meet the objective? 🎯 Real talk: Agencies that systemize their workflow are scaling faster, reducing burnout, and getting promoted clients (you know, the ones who trust you and don’t call at 9 PM). ⸻ If you’re in an agency role right now, this isn’t “extra work” — this is what will save your sanity and boost your value. 👇 Curious — what’s the one tool or habit that changed how your team works? #MarketingAgency #AgencyLife #ProjectManagement #CreativeWorkflow #AgencyTips #MarketingOperations #DigitalMarketing #ClientSuccess #WorkSmartNotHard #MarketingTeam