The Estée Lauder Companies Inc.

People Operations Director at Aveda, Bobbi Brown & La Mer Global Creative

Spring Studios

Consultant

Elephant

Led freelance recruiting for NY office including forecasting, budgeting, acquisition, contracting and hiring

Oversaw resource management, and staffing for NY in-house and remote workforce, partnering closely with leadership and discipline leads to craft and retain teams

Day-to-day building and support of fulltime in-house and freelance staff through feedback, coaching, and mentoring

Developed and vet staffing plans and budgets for pitches and ongoing engagements

Facilitated workforce planning, prioritization, and skills gap analysis with executive and discipline leadership

Director of Talent Management

Stink Studios

Built and managed design, strategy and production teams on large-scale integrated campaigns, site builds, and brand design engagement. Clients included Airtable, Samsung, Meta, Google, and NY Times.

Executive Producer

Ogilvy & Mather

Program Director, Jan 2018-Sept 2019
Executive Producer, Feb 2016-Dec 2017

Serving as program/production lead on brand and corporate advertising for IBM account. Keeping all the moving pieces, moving together, in the right direction. Managing teams, projects, people, content and ideas in support of IBM brand initiatives across TV, flexible film/video, social assets, print, display, event activations, OOH and digital experiences.

Program Director (IBM)

Sullivan

Worked across agency clients including AMEX, Brown University, Bank of America, and Cornell University/Cornell Tech

Served as lead in new business proposal writing, scoping, and budgeting for all digital projects

Implemented new ways of working (prototyping, feature mapping/prioritization, and design studios) to quickly bring ideas to fruition

Huge

Managed production and delivery activities for Huge's Google account. 

Contributed to leading and structuring multi-million dollar engagements with parallel work streams—spanning design, development, social engagements, media, and marketing. 

Managed a team of Project Managers and cross-discipline executional level designers, strategies, developers, and analysts.

Associate Program Director

Mediabistro

Courses taught include:
Digital Content Strategy, 12 hour certificate program course covered why content strategy needs to be at the center of website and cross-platform digital project planning, and how strategists decide what to create, how to create it and how to manage it so that campaigns and sites are a success.
 
Digital Project Management, 12 hour certificate program course covers how to successfully manage an existing project or new product launch from conception to completion, including the creative, analytical, and organizational skills needed to connect the dots between different departments and keep projects on task.

Digital Project Mangement & Digital Content Strategy Instructor

Big Spaceship

Responsible for P&L, production and account management for accounts such as including Samsung Mobile Global, Teleflora.com, Google/YouTube, ASOS and FIJI Water

Developed workflow and systems for servicing account covering always-on social media, content creation, site development, video production, campaign development and event activation

Supported production discipline management, including resourcing, allocations and professional development

Fenton

Account Director, Digital July 2011 – November 2012 
Account Manager, Digital October 2010 – June 2011 
Web Producer October 2008 – September 2010 

Strategy and project management of integrated digital and offline campaigns for non-profit and corporate social responsibility (CSR) clients including Stonyfield Farm/Organics, Unilever, UN Women/UNIFEM, ASPCA, Warner Bros., Save the Children, Ad Council, USAID, SodaStream, and Blue Shield of California Foundation.

•	Managed development of 30+ projects ranging from small online campaigns micro-sites to large scale, robust, global interactive online/offline projects

•	Served as the lead across 5 offices for all scoping of digital projects for new business proposals and contracts

Account Director, Digital

15+ years in program, talent management and people management with a focus on recruiting, resourcing, talent lifecycle management for creative teams and agencies such as Ogilvy, Huge, Elephant, Big Spaceship, Spring Studios and Stink Studios and clients such as Google, IBM, Estee Lauder, Meta, and Samsung.

Specialties: 
Resourcing, long term needs forecasting
Talent recruiting & acquistion
Talent onboarding & lifecycle management
Implementation of data and people ops related tools and processes
Project management
Scoping, contracts & account finance
Workflow & team structuring

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