Confidential

Head of Strategy

KRDS

 Analyze and evaluate both existing and potential social media activities and strategies for brands
 Develop unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives
 Demonstrate ability to map out online marketing strategy and then drive that strategy proven by testing and metrics.
 Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results. Planning and managing ATL and BTL campaign of managing budget of 5-7 CR annually.
 Actively collaborate with the client and in-house teams to strategies and implement innovative social media campaigns that dovetail into the overall marketing plan
 Integrate traditional Social Media analytics tools and techniques with other predictive analytics & big data tools coordinating with the creative team, writing editorial copy, planning promotions & contests, etc. 
 Managing the ORM and Digital planning & buying offering for KRDS India in terms of pitching and execution of the projects.
 Responsible for making reports for brands social media Insights and showing them the value proposition which KRDS bought to their online social presence.
 Lead and optimize acquisition campaigns across all online marketing channels including Search, Display, Social and Mobile.

Currently managing the below clients: - Air France, Sonear Ply, Zicom Security,  Universal Music, Viacom 18, AOC India, Bata India, Sodexo India, MORE retail, Facebook India ( Movie – Happy New year Bang Bang, Prasar Bharati, MMT, Wadhwa Group, Converse Singapore, DBS Bank Singapore & Indonesia, Ministry of Manpower (Singapore), Government of Rajasthan (IT deppt.), Lifecell, Amway India, Chennai Super King, Facebook India, Woo My Friend, L’Oreal, McCain, ICC, Hush Puppies, FootIN, Vodafone Cyclathon, Save Life Foundation, HealthKart, ICICI Lombard, ICICI Prudentials AMC, American Swan.

Head of Strategy - Branding & Social Media

Isobar

1. Analyze and evaluate both existing and potential social media activities and strategies for brands
2.  Identify, interpret and capitalize on social media trends.
3.  Plan, manage, coordinate and execute all social media programs and initiative for Reebok India, adidas Cricket, Philips India, Eye- Q India, BMW India, Philips Home Living Global, Goodyear India, Expedia India, Gail India, CARE India, Ariel India and Reebok CrossFit Gurgaon.
4.  Develop benchmark criteria to measure the effectiveness of social media programs and implement improvements as required. Providing market insight on social web horizon on their brands to clients.
5.  Participate, Monitor and initiate online conversations across a variety of channels.
6. Measure the success of social media activities and report the results to clients and business heads. 
7.  Create, maintain and execute a social media editorial calendar and posting schedule
8. Write content for brands for Facebook feeds, Twitter and Facebook ads copy 
9.  Creating ideas for launching products on social space for brands
10. Responsible for making reports for brands social media Insights and showing them the value proposition which Isobar bought to their online social presence
11. Create ideas for contest and engagement Apps on Web and Mobile
12. Responsible for Fan seeding for brands on social platforms.
13. Responsible for Social media pitching to hot prospects ( Some of my previous pitches were Lava Mobile, Titan, 3M, BMW -i, Bajaj, Odomos, Karbonn mobile, Aircel, Rayban, Sony India, GM )
14. Responsible for Ideating, conceptualizing and strategizing the creative and social Media strategy for the brands on social platform.
15. Content writing for the brands for their social platform.
16. Managing online reputation for BMW India, Goodyear India, Expedia India and adidas Cricket.
17. Working knowledge of the tools like My BuzzMetrics, Bottlenose, Nielson BuzzMetrics, Simplyfy 360, Bubble motion. HootSuite and Radian6.

Manager - Social Media

Wirkle Inc.

•	Responsible for generating leads through Web Research,, seminars, events and Marketing Campaigns. 
•	Handled the tasks of organizing marketing , Social media  campaigns & Email Campaigns
•	Responsible for creating brochures, Collaterals etc 
•	Responsible for strategizing and implementation of all social media and social networking activities for the SMO clients like Yasmo live , TV Mate , iFood.TV ,Touch note etc
•	Assisted seniors with a variety of Corporate Communications projects like creating PowerPoint presentations for pitching clients
•	Execution of each social media campaign including content creation, network building and social profile management for clients
•	Responsible for the marketing communications for Wirkle and the content creation for marketing collateral, e-mailers, newsletters, etc. 
•	Managing huge database and bifurcate accordingly 
•	Managing various accounts and database in Salesforce.
•	Interacting with all channel partners for query solving & closing of deals.
•	Adept at leveraging technology & Internet platforms to support business objectives
•	Monitored and supervised roll-out of campaigns and evaluated the success level

Manager Strategic Business Alliance

Tangence

•  Responsible for strategizing and implementation of all social media and social networking activities for the SMO clients.

•  Create and manage all social profiles for the company and clients. Responsible for creating the network and expanding the same while sharing relevant content and building the corporate community.
•  Formalized the entire business and marketing plan for Social Media Services and Webinar Lead GenerationServices for Tangence to sell SMO as part of the service offering by the company to its clients.
•  Helped define the salesforce process for Tangence and specify the functional implementation of the automation software (Salesforce.com).
•  Strategize and plan email campaigns. 
•  Coordination with team leads and project managers (USA and India) to ensure deliverability and quality of projects{SMO & Lead Generation}.
•  Webinar Lead generation Execution 
•  Data Analysis and Data Mining for In-House as well as for clients.
•  Worked on different projects of some of the big Fortune 500 companies by generating some high quality leads for them and enhancing their lists.
•  Fair knowledge of Analyzing tools like business databases like Hoovers, Manta, and Jigsaw
•   Providing Business Reports by doing extensive and intensive research on the internet.
•   Data Analysis and Data Mining for In-House as well as for clients.
•   Identifying new and innovative areas of research and enhancing capabilities of research team.
•   Identify, develop and nurture new business proposals from the prospect by generating some high quality samples for them.
•   Ensure Quality of lead generation by phone verification & email verification 
•   Lead  the team of 7 people

Team Lead  - Social Media & Lead Generation

Head of Strategy at Media

Digital & Social Media Marketing professional with 16 years of experience in creation of all marketing and sales collateral, website, Mobile apps for brands etc.

Leveraged social web marketing strategy for many International clients. Involved in Apps, Ideation, implementation, monitoring and analysis of all social media campaigns for about 108 International projects.  
 
Featured in' Social Media Maven' Talk shoe Radio show as a guest speaker.
Guest Speaker at Social Media Week - Bangalore & Mumbai 2014& 2015
Guest Speaker at One Day Digital Conference in Hotel Leela

Specialties: Social Media marketing                     
Campaign Management Expertise                
Digital Media Expert - Buying & Planning                                             
Brand Building   - Online & Social Platform                                       
Product Management                          
Strategic Planning -  Concept - Sales - Marketing

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