WUSA-TV

A local CBS -TV marketing consultant responsible for maintaining and developing advertising campaigns using different media platforms to further enhance our partners goals and objectives. Provide expert analysis on current marketing goals while utilizing television and digital as the preferred outlet.

Senior Account Executive

Washington Gas and Light

Brings new or incremental business to Washington Gas.  Initiates internal sales processes and procedures on new or enhancement Natural Gas construction projects.  Manages high visibility new business jobs and interacts with external audiences to interpret WG’s departmental guidelines and procedures.  Assists in managing design efforts; communicating construction planning and contractor construction activities related to new business. Collaborates with marketing, engineering, regulatory, and other internal departments to promote existing and emerging technology adoption in the assigned target market.  Coordinates with other parties, including sales, construction, HVAC contractors, etc., to meet with customers to answer all questions related to buying decision

Executive Account Manager

WJLA/News Channel 8

Design and execute on-air and digital marketing campaigns to local/national clients and ad agencies.  Responsibilities to include an emphasis on television broadcast, mobile, internet and all Sinclair digital networks.  Create and implement sales driven marketing plans using systems that include OSI, Wide Orbit, Nielsen, Comscore, BASE, Kantar, Scarborough and Oracle. Developed charitable and outreach sponsorship initiatives, SEO/SEM digital campaigns, email marketing, social media strategist and sports marketing. Agency analysis methods also included planning, avail submissions and advertising package development. 

KEY ACCOMPLISHMENTS:
•	Grew account list by 200% in the first year of activity by generating more than $1.9M in revenue.
•	Sold station marketing initiatives to include new business programs, DC Refined.com, Pride Parade, Baltimore Ravens Pre-Season, Over-The-Top digital campaign, Holiday Guide, Let’s Talk Live on-air segment, 2017 Eclipse Coverage, African-American Museum opening.
•	Worked with clients in planning, creating and execution of marketing campaigns such as Stratford University, Nissan, Infiniti, CIGNA, Novant and Virginia Medical Center.  Generating over $500,000 in revenue.

Senior Marketing Consultant

WMAR-TV

•	Sale of advertising time to ad agencies and local direct clients with focus on selling new media, mobile, internet and digital networks.
•	Responsible for annual sales revenue for E.W. Scripps each of the last 9 years to include all electronic media related products and opportunities.
•	Provided complete business management and needs analysis methods to include strategic planning, avail submissions, package development, copy writing, credit application and invoice collections.
•	Interpreted and presented qualitative and quantitative market research/data to position the media partner as a premiere marketing vehicle.
•	Managed client marketing effectiveness by writing and evaluating strategic plans and goals.
•	Directed public relations, media relations and crisis communications campaigns.
•	Directed the process for the development, implementation and updating of distribution marketing plans and strategies in conjunction with external customers and suppliers to increase sales and revenue growth.
•	Established a strategic direction with customer relationships and worked effectively with external customers and internal departments to create exclusive promotional opportunities.
•	Responsible for customer branding, point of sale entries and overall content by developing and executing seasonal strategies that maximize sales opportunities for both broadcast and digital products and services.
•	Negotiate complex issues within new contracts as well as renewals.

Senior Account Manager

WMAL Radio

BUSINESS DEVELOPMENT MANAGER │ACCOUNT MANAGER
Led development of new business opportunities for station events and websites by strategically developing, executing and leading sales efforts for specialized products; planned executed and closed, analyzed customer opportunities for optimum return to investment of multiple business decisions.

KEY ACCOMPLISHMENTS
•	Created and administered monthly sales reports for upper management to include forecasts, budgets and new business revenue.
•	Maintained and developed relationships with new and existing direct and agency clients.
•	Secured and maintained all customer contracts while continuing to assess customer needs through continued contact with each customer.
•	Provide customers with knowledge of newest electronic media opportunities to help them achieve their goals for image and awareness, thus helping them to increase their share of the market through various on-air, digital and social media campaigns.

Account Manager

Communications and sales professional with more than 20 years of experience in marketing, media management, utility account management and public affairs with proven ability to develop electronic news and social media programs, plan media strategies for increasing revenue and market share, maximize customer success through new program implementation, and exceed revenue projections by aligning customer needs with most profitable products.  Areas of Expertise include:
•	Account Management
•	Presentations
•	Strategic Goal Planning
•	Inventory Management
•	Product Marketing Strategy	
•	Multimedia Marketing
•	Brand Optimization
•	New Business Development
•	Budget Forecasting
•	Google Analytics	
•	Special Events Planning
•	Strategic Media Placement
•	Public Relations
•	Workflow Analysis
•	Team Leadership

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