Karen Anderson's Linkedin Analytics

As a kid, I had an insatiable sweet tooth. I loved going to the penny candy store and walking out with a bag full of candy and snacks, which is why I now work with snack and confection brands. My sweet tooth led me to a 10-year career in brand management at Lindt, managing everyday and seasonal businesses, where I led two 7-figure product launches, the largest in company history. One of these products won the National Confectioners Association New Product of the Year, and the 360-degree campaign that accompanied the launch set the bar for all new product launches that followed at Lindt. As an innovation and product marketing expert, I find the white space to grow sales, profit, and distribution. I am adept at commercialization, bringing products from concept to launch, including briefing, consumer validation, and packaging development. I partner with and speak the language of sales teams to ensure customer sell-in. Sometimes you can’t read the ingredients from inside the jar, so you need a collaborative, innovative thinker and strategic marketer to help you. I excel at bringing organization from chaos. If you’re ready for significant, positive change, you’ve found your “winning golden ticket” with me. Brands/Client Experience: - Lindt & Sprungli - BJ's Wholesale Club (private label) - Ocean Spray - Divine Chocolate - Zitner’s Chocolates Skills & Specialties - Business Performance Analysis - Portfolio Management and P&L Ownership - Market & Competitor Analysis - Consumer Insights - Recipe & Product Development - Sales & Distribution Strategy - Vendor & Agency Management - Cross-functional and Team Leadership DM me or email me at karen@purplepeakmarketing.com.