PMDojo | Grow your product mindset

I'm working over a 10-week intensive program to address a critical challenge: making mental health support accessible and effective for working professionals in collaboration with a  cross-functional team at PMDojo, I am partnering with an early-stage healthcare startup to devise solutions and launch a comprehensive product end-to-end.

1. Collaborating with a diverse team to develop a journaling tool tailored for working professionals, aiding in effectively addressing their mental health concerns.
2. Identify problem space and refine problem statement
3. Determine and prioritize the target user segment and user pain point through conducting surveys and user interviews 
4. Develop product strategy and design product roadmap
5. Build prototype and conduct user testing
6. Design go-to-market strategy and launch the product

Product Manager Fellow

Essence

Achievements
•	Top 1% Performer in Google client team by proactively overachieving KPIs and challenging the status quo
•	Impacted $300M in revenue, increased time efficiency by 68% and ease of use by 47% through cross-functional collaboration in development of 2 Minimum Viable Products (MVP) focused on automating unique reach reports
•	Increased customer satisfaction by 21% by conducting 200+ Voice of Customer Interviews to $150M worth of Google marketing clients and agency partners to understand user pain points for Google ad products and developed the promotion plan
•	Boosted sales of Chromebook by 20% by leading the Go-To-Market (GTM) strategy, which doubled consideration lift at a 50% lower cost per lifted user 

Responsibilities
•	Managed the marketing, GTM strategy and campaign performance management for 9 Google Product lines, including Youtube, Stadia, Nest and all Google Apps (i.e. Gmail, Google Maps, Duo) 
•	Managed Product Roadmap for an Automated Reporting Product that was immediately adopted by 7 advertising clients, including Apple, Amazon and Microsoft
•	Prioritized requirements for the Automated Reporting Product by focusing on customer pain points within the context of time constraints (i.e. seasonality events)
•	Developed and managed KPI and Product metrics for 20+ Google Ad Products in order to provide feedback to the Ad Product Team to enhance the next iteration of the Product
•	Collaborate cross-functionally with 10 people across 7 teams, including the Product, Engineering and Sales teams to lead end-to-end media management for partners on global media initiatives as well as drive best practices across all Google Brands
•	Co-designed with Product Marketing team and consulted on paid media strategy, while ensuring campaign success for the top-tier Google Brands

Client Program Manager ( @Google )

Hylink Digital Solutions

Achievements
•	Doubled sales within 3 months after Launch by planning a new GTM strategy and launched integrated campaigns with multi-channels: social, search, ecommerce, baby verticals, news apps and IP cooperation 

Responsibilities
•	Managed a team of 3 and oversaw a $6.3M budget for an American healthcare brand, including 2 Product lines
•	Partnered with cross functional teams (sales, marketing, data scientists etc.)  on all aspects of GTM strategies 
•	Led 300+ customer interviews and maintained a deep understanding of client business goals and GTM objectives, translating them into successful strategies 
•	Defined digital product metrics and KPIs and leveraged strengths in cost-effective marketing management to keep purchasing price 30% lower than the average market price without compromising business growth goals

Media Planning Director

Mindshare

Achievements
•	Doubled the profits and increased celebrity ad investments by 300% by spearheading 2 Minimum Viable Products (MVP) related to celebrity endorsement data evaluation (revenue impact of $9M) 
•	Awarded 2 Gold awards for gaming product launches and deployed in 40+ cities
        - Gold Award for Best Use of Gamification (2017 KFC Yin Yang Master), 2018 Festival of Media APAC
        - Gold Award for Directly Leading Conversion (2016 Pizzahut King of Glory), 2017 Global MMA Smarties

Responsibilities
•	Led a team of 7 team members, worked cross functional teams internally and externally, managed all GTM strategy planning associated with a FMCG client, including 6 product lines
•	Managed Product Roadmap for celebrity endorsement data evaluation model that was adopted by the senior management team and helped the company win several big clients, including P&G and Nestle
•	Guided 400+ customer interviews and consumer data analysis to find customer pain points and incorporated them into GTM strategy

Associate Director , Strategic Media Planning 

Achievements
•	Expanded social business from $0.5M to $7.9M from 2014 to 2016 by interviewing 300+ customers, studying the consumer data and defining the social product GTM strategy for brands 
•	Awarded 1 Gold award and 1 Silver award for new product launches
       - Silver Award for Digital Innovation (2015 KFC Breakfast), 2016 China MMA Smarties
       - Gold Award for Best Use of Digital Interaction (2015 Pizza hut Stone Pan), 2016 China TMA

Responsibilities
•	Led the cross functional team with all the stakeholders to drive GTM strategy plan and implementation
•	Defined KPIs and supervised project timelines as well as deliverables to ensure performance excellence

Manager, Strategic media planning 

Clients： KFC and Pizzahut
-Assisted in the development of budget allocation and implementation of the plan.
-Maintained and communicated budgets and campaigns with media and clients as an independent owner of KFC Kids

Associate, Strategic Media Planning

Clients: KFC and Pizzahut
-2009 Mindshare Managment Trainee ( ranked top 4 out of 20).
-Tracked and optimized performance of 3 markets TV and radio investment.
-Assisted with tactical competitive analysis, buying reviews on TV and radio markets.

Planner, Tactical Media Planning

2009 Campus Recruitment Program -Management Trainee

Product Management | GTM Strategy | Growth | Analytics | B2C | SaaS

Product Marketing professional with 12+ years of experience across product strategy, product marketing, project and budget management, A/B testing and experimentations for well-known international brands. 

•	Managed the GTM strategies and launches for 50+ products across 6 industries throughout career, cumulatively managing over $250M+ budget. A winner of multiple awards with the proven ability to design a successful strategy and drive record high performance.

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