Karen L. Braswell's Linkedin Analytics

A dynamic, innovative senior marketing leader with brand and content marketing, global communications, generative AI, demand gen, and digital expertise in B2B, B2C, SaaS, in Fortune 500 and entrepreneurial environments. A transformational leader, trusted advisor, and key influencer, I deliver strategy with significant net revenue impact and business growth through integrating strategic marketing plans, creating compelling content, and brand communications with data-driven insights. A highly polished communicator, I also enhance, inspire, and build new business growth through communications, collaboration, and team inspiration and leadership. Expertise: • Strategic planning, eCommerce, generative AI, SaaS, digital transformation • Internal and external corporate communications, PR, and brand strategy • Multi-channel product marketing, communications, compelling content • ROI and analytics; targeting, segmentation, acquisition, loyalty • Analytics, dashboard, cloud apps, mobile-first, digital-first • Chief Storyteller, Content, Social media expert, SEO, SEM • Corporate and partnership marketing • Research and market data, industry relationships, industry and market trends • Cross-functional team leadership; high-performance team talent inspiration, coaching