Karima Sharif-Ali, MBA's Linkedin Analytics

A powerhouse in healthcare marketing, Karima is known as the "Fresh Princess of Media." With an unmatched depth of experience across omnichannel strategy, multicultural and inclusive marketing, customer and data segmentation, and full-funnel media execution across both DTC and HCP audiences, she has helped shape the marketing journeys of 100+ pharmaceutical and medical device brands across various therapeutic categories. Her career is highlighted by the impact she's made at agencies such as CMI/WPP, Publicis and IPG MediaBrands, managing multi-million dollar paid media budgets. Karima's expertise in building and driving meaningful partnerships, while leading high-performing teams and championing diversity and inclusion conversations in the industry, has earned her accolades like In Vivo's 2022 Rising Leader in Healthcare and DTC Perspectives' 2022 Agency Vanguard Award. CORE COMPETENCIES • Audience Segmentation/Analysis • Brand Management • Agile/Omni-channel Marketing • Account Development/Sales • Market Research • Strategic Planning • Relationship Building • Paid Media • Inclusive Marketing • Leadership • DTC • HCP • Data Insights