ALBAIK Food Systems Co.

Marketing Section Head–GCC

Extratik

Brand and Marketing Manager

Art Media Production

Business Developer 

Improvision Media

Senior Business Development Officer

Cragus International

Cragus is a boutique restaurant consulting firm merging two essential elements: Restaurant Operations and Food Technology. to enable restaurant operators to grow and expand.

•Created and managed the marketing department, overseeing full-time employees and freelancers in social media, content creation, influencer marketing, SEO, digital ads, and B2B partnerships.
•Built and developed messaging, brand identities, and guidelines for two food and beverage concepts.
•Formulated effective communication strategies and executed go-to-market campaigns.

Brand Manager

Extratik is a digital transformation agency that provides a diverse range of services with a focus on delivering intelligent and innovative solutions for digital transformation and digital marketing.

•Established and managed the marketing department, overseeing full-time employees and freelancers in social media, content creation, influencer marketing, SEO, digital ads, and B2B partnerships.
•Developed messaging, brand identities, guidelines, communication strategies, and go-to-market campaigns for eight clients in different sectors.
•Implemented customer acquisition and activation strategies, analyzed insights and analytics, and collaborated with teams to meet client targets.

Hospitality Board Holding Co.

HB was honored with the Best MENA Multi Brand Operator Award In 2016 and currently owns and manages a portfolio of brands, which include:

1-Wing Stop (Renowned for being the top chicken wings brand in the USA)
2-The Crepe Café (An Australian international brand offering crepes, waffles, and ice cream)
3-Cinnabon KSA (An American international brand)

•Supported the Marketing Manager in defining the brand's portfolio vision and strategy.
•Monitored the performance of offline and digital campaigns, preparing weekly and monthly reports.
•Provided recommendations for product and service enhancements based on customer feedback.
•Created and distributed marketing materials such as brochures, flyers, catalogs, and advertisements.

Senior Regional Marketing Executive

Malek Group

Retail Management Company operates across 100 locations and manages a diverse brand portfolio, which includes:  Istikbal, Bellona, Sarar, Karaca, Emsan, Sheffield, Ramsy, Saloni, and Sarev.


•Collaborated with the Marketing Director to develop local marketing calendars.
•Ensured effective implementation of marketing plans.
•Supervised and assisted agencies in understanding the brand's goals and strategies.
•Created consumer promotions campaigns and developed engagement plans.
•Managed Brand Crisis campaign and increased positive reviews by 30% in six months.

Assistant Marketing Manager

TAMKEEN CAPITAL

A venture capital company is driven by the mission to empower visionary, dedicated, and highly focused entrepreneurs in building ventures that have the potential to make a significant impact on the world. Their investment portfolio includes NAS Trends, Axeer Studio, Zooboon, Social Fruits, and Nabda Care.

•Collaborated with the Business Team in areas such as Business Development, Partnerships, Eco-system relations, Communications, and Innovation.
•Worked closely with the CEO and executive team on fundraising, investor relations, expansion plans, and product development.

Business Development Specialist

Etisalat Misr

Etisalat Misr, a subsidiary of Etisalat Group, operates in 16 countries spanning Africa, the Middle East, and Asia. The group entered the Egyptian market and commenced commercial operations in May 2007.

•Managed direct mail campaigns, applied outlet marketing collateral, generated leads, and Write proposals for privately held corporations and banks.

MARKETING EXECUTIVE

AlBAIK Marketing Section Head–GCC

15+ yrs driving brand growth, digital strategy & customer acquisition across MENA & global markets.
 Trusted by PepsiCo, Toyota, ALBAIK & Disney+

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