Improvision Media

Senior Business Development Officer

Cragus International

Cragus is a boutique restaurant consulting firm merging two essential elements: Restaurant Operations and Food Technology. to enable restaurant operators to grow and expand.

•Created and managed the marketing department, overseeing full-time employees and freelancers in social media, content creation, influencer marketing, SEO, digital ads, and B2B partnerships.
•Built and developed messaging, brand identities, and guidelines for two food and beverage concepts.
•Formulated effective communication strategies and executed go-to-market campaigns.

Brand Manager

Extratik

Extratik is a digital transformation agency that provides a diverse range of services with a focus on delivering intelligent and innovative solutions for digital transformation and digital marketing.

•Established and managed the marketing department, overseeing full-time employees and freelancers in social media, content creation, influencer marketing, SEO, digital ads, and B2B partnerships.
•Developed messaging, brand identities, guidelines, communication strategies, and go-to-market campaigns for eight clients in different sectors.
•Implemented customer acquisition and activation strategies, analyzed insights and analytics, and collaborated with teams to meet client targets.

Hospitality Board Holding Co.

HB was honored with the Best MENA Multi Brand Operator Award In 2016 and currently owns and manages a portfolio of brands, which include:

1-Wing Stop (Renowned for being the top chicken wings brand in the USA)
2-The Crepe Café (An Australian international brand offering crepes, waffles, and ice cream)
3-Cinnabon KSA (An American international brand)

•Supported the Marketing Manager in defining the brand's portfolio vision and strategy.
•Monitored the performance of offline and digital campaigns, preparing weekly and monthly reports.
•Provided recommendations for product and service enhancements based on customer feedback.
•Created and distributed marketing materials such as brochures, flyers, catalogs, and advertisements.

Senior Regional Marketing Executive

Malek Group

Retail Management Company operates across 100 locations and manages a diverse brand portfolio, which includes:  Istikbal, Bellona, Sarar, Karaca, Emsan, Sheffield, Ramsy, Saloni, and Sarev.


•Collaborated with the Marketing Director to develop local marketing calendars.
•Ensured effective implementation of marketing plans.
•Supervised and assisted agencies in understanding the brand's goals and strategies.
•Created consumer promotions campaigns and developed engagement plans.
•Managed Brand Crisis campaign and increased positive reviews by 30% in six months.

Assistant Marketing Manager

TAMKEEN CAPITAL

A venture capital company is driven by the mission to empower visionary, dedicated, and highly focused entrepreneurs in building ventures that have the potential to make a significant impact on the world. Their investment portfolio includes NAS Trends, Axeer Studio, Zooboon, Social Fruits, and Nabda Care.

•Collaborated with the Business Team in areas such as Business Development, Partnerships, Eco-system relations, Communications, and Innovation.
•Worked closely with the CEO and executive team on fundraising, investor relations, expansion plans, and product development.

Business Development Specialist

Etisalat Misr

Etisalat Misr, a subsidiary of Etisalat Group, operates in 16 countries spanning Africa, the Middle East, and Asia. The group entered the Egyptian market and commenced commercial operations in May 2007.

•Managed direct mail campaigns, applied outlet marketing collateral, generated leads, and Write proposals for privately held corporations and banks.

MARKETING EXECUTIVE

With 15+ years of experience in various industries, I have a proven track record of delivering results and building long-term relationships with partners and clients. across the marketing, advertising, and media landscapes, leading regional marketing and advertising leadership roles that helped shape, build, commercialize, and scale successful businesses and revenue streams for clients across the MENA,  region.

Wishing you and your loved ones a joyous Eid al-Fitr. 
May this holiday bring peace, happiness, and prosperity. 
Eid Mubarak!

karim Murad

Six months ago, I started on a journey to #TakeAStepForward and advance in my career path
Today signifies the culmination of my experience with the McKinsey Forward program, a journey filled with growth and learning. I am grateful for the practical skills gained and the opportunity to develop an adaptable mindset for the future of work. 
 I'm excited to apply what I've learned in my career going forward
I highly recommend the program to all of you.
You can use my referral code: KM1128402 to apply to this program.

Hey folks!
Improvision Media here, masters of visual storytelling! 
(New showreel alert!  Check it out in the first comment) 
Skip the sales pitch. We're all busy pros on LinkedIn, not fans of fluff. 
This showreel is a peek into our world - dedication, creativity, and killer client success stories. See the passion behind every project, from strategic campaigns to impactful narratives. We're all about excellence.
But wait, there's more! We want to hear from YOU. What resonated? 
Let's chat about collaboration and bringing your vision to life.
Speaking of connections, tag anyone who'd dig our work! #LiftingEachOtherUp
#BigNews We're thrilled to share that our passion for storytelling is taking us to new heights! We're expanding to #Riyadh with RAWI, our new venture for media production and strategic Communication solutions. 
Stay tuned for more exciting updates about RAWI!

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