-Create storylines and produce innovative story ideas
-Attend fashion weeks (New York, Paris, London & Milan) and trend forecast
-Creative Direction: Recruit, coordinate and communicate with photographers, models, makeup artists
-Styling
-Test & review beauty & hair products
-Curating & directing photoshoots
-Supervising and managing editorial content for both digital and print 
-Keeping abreast of the latest fashion & beauty trends 
-Building relationships with PR's, brands and industry professionals
-Ability to multiple projects
-Managing teams

Fashion & Beauty Editor 

-Copywriting: Creating compelling and persuasive written content to promote products and engage customers. Ensuring all content aligns with the brand’s voice and tone. Reflecting the brand’s identity and values. 

- Products description: Highlighting the brand unique selling points. Appealing to emotions by creating descriptions that evoke emotions and create a desire to own the product. 

- Taglines and Slogans/Campaigns: Crafting memorable and catchy taglines that encapsulate the essence of the campaign. 

-Ad copy: Writing persuasive copy for print, online, and social media ads that grab attention and drive conversions. 

-Newsletters: Creating informative and engaging newsletters that keep customers informed about new products, promotions, and brand news. Crafting compelling emails that drive sales and customer retention. 

-Social Media Content: Writing posts that engage followers, encourage interaction, and build a community.

-Trends: Staying up-to-date with trends to ensure content remains relevant and appealing.

-Blog posts: Creating informative and engaging blog posts related to fashion and beauty trends, tips, and tutorials. 

-SEO Optimisation: Incorporating relevant keywords naturally into the content to improve search engine rankings.

-Content Structure: Using headings, subheadings, and other formatting techniques to make content more accessible and SEO-friendly.

-Storytelling / Brand Stories: Crafting narratives that tell the story behind the brand, its founders, and its journey.

-Product Stories: Creating stories around individual products to highlight their uniqueness and appeal.

Freelance Copywriter

Kay Flawless 

With over 15 years of experience in the Fashion Industry, Karine Laudort founded Kay Flawless PR, in 2011. The former boutique PR Agency then relaunched a fully remote Digital Marketing Agency in April 2020 and rebranded as Kay Flawless, specialising in Fashion, Beauty, Lifestyle, and Entertainment.
Since September 2023, Kay Flawless has been focusing on fashion brands consultancy, business coaching & talent management

Founder 

Style of the city 

Head Of Digital Content

Directing, Editing & Curating the fashion content in the print issues

Fashion Director

SCO Group

Editor in Chief (Glam Africa Magazine)

Naija Living Magazine

-Fashion & Beauty (Feature interviews, editors pick, latest trends, events, product launches)
-Entertainment (Film & Music: events, hot topics!!!)
-Lifestyle (food, nightlife, things to do, etc...)

Lifestyle Editor

DIVA SCRIBE LTD

-Fashion
-Lifestyle (Film & healthy eating reviews)
-Entertainment (Celebrity Feature Interviews: Singers, Actors, Comedian, TV Presenters, Movie Directors)
-Politics (Minister of Justice)

Senior Features Editor

I am a Freelance Fashion Editor, Cultural Commentator and Founder of Kay Flawless, a fully remote boutique consultancy specialising in fashion and lifestyle.

I am also passionate about helping brands and individuals stand out in their market, increase their online presence, and define their brand identity. I am fluent in English and French and have built relationships with brands and professionals across the globe.

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