Karishma Punwani's Linkedin Analytics

I was an average student with extraordinary dreams. I wanted to be a dentist, but I didn’t like science. So I took commerce, but hated math. I picked HR as my specialization, but ended up building a 7+ year career in marketing. On paper, it looks like I kept taking the wrong turn. But every “wrong” decision led me somewhere right. Every detour shaped the way I think, work, and solve problems today. And that’s the thing nobody tells you— A non-linear career path can still take you somewhere beautiful. You just need to keep walking. Ever felt like your journey doesn’t make sense yet?

Why Generic SEO Is Failing D2C Beauty & Skincare Brands If you’re trying to rank for everything in beauty, you’ll end up ranking for nothing. I’ve seen too many skincare brands target broad, competitive keywords like: ❌ “Best face cream” ❌ “Moisturizer for dry skin” ❌ “Vitamin C serum” Sounds great, right? Wrong. These keywords are so broad that they attract everyone but convert no one. Successful beauty brands do SEO differently. They focus on: ✅ Hyper-targeted content – Ranking for specific concerns (e.g., “Best vitamin C serum for acne-prone skin”) ✅ High-intent keywords – Traffic is great, but sales are better (e.g., “Buy fragrance-free night cream for sensitive skin”) ✅ Authority-building – Instead of being “just another skincare brand,” they become the trusted expert in their niche SEO That Sells, Not Just Ranks Stop chasing vanity metrics. Instead of asking: 👉 “How can I rank for the most searched skincare keyword?” Ask: 🔥 “How can I rank for what actually drives sales?” --- If you’re a beauty or skincare brand struggling to turn traffic into revenue on your website, let’s talk. I specialize in SEO for beauty brands in India, UAE, and the USA, helping them rank where it matters—in front of customers ready to buy. 💬 Drop a comment or DM me if you want your SEO to start working for you. 🚀

Your Website Isn’t Broken. Your Strategy Is. D2C brands spend lakhs on design but still struggle with sales. Why? Your website isn’t ugly—it’s just confusing. 🚨 90% of D2C websites fail because: ❌ Looks great, doesn’t sell – Fancy design ≠ conversions. ❌ No clear messaging – If users don’t get WHO, WHAT & WHY in 5 seconds, they bounce. ❌ Zero trust signals – No UGC, no reviews? No sales. ❌ Too many choices = No choice – Decision fatigue is real. ❌ Checkout is a nightmare – Every extra step kills conversions. --- Lets Fix It & Sell More ✅ Clarity over aesthetics – Speak your customer’s language. [Pro-tip: Ace speaking to 1 TG; you will find 1000's like them] ✅ Guide visitors like a salesperson – Hook them, build trust, close the sale. [Pro-tip: Make each page as your landing page and navigate to your offer] ✅ Make buying effortless – Fewer clicks, fewer distractions. [Pro-tip: One click checkout should be the target] 💡 A high-converting website isn’t pretty—it’s profitable. 🚀 Want me to audit your website? Drop "D2C" in the comments or DM me. Hello I am Karishma Punwani I help D2C founders build their organic leads pipeline and fix their website conversion.

The Hard Truth About Organic Marketing? Most brands only care about it after paid ads fail. Brands throw lakhs into performance campaigns... ...then wonder why CAC is rising and conversions are dropping. Here’s why: Paid ads don’t fix a broken website. Paid ads don’t build trust. Paid ads don’t retain customers. Organic does. But it’s slow. Boring. Requires actual effort. So most brands avoid it—until they’ve burnt through the budget. The brands that win long term? → Rank on Google without paying for every click. → Build content that educates and converts. → Turn visitors into believers, not just buyers. If you’re skipping SEO, content, or email because it doesn’t give instant ROI— You're not building a brand. You’re renting attention. [Read again, think about it] Drop a “YES” if you believe organic is the real growth engine.