Gotransverse

Revenue Marketing Manager

As a Revenue Marketing Strategist, I lead the alignment of initiatives across the sales, marketing, and customer success teams to drive substantial revenue growth. My responsibilities include:

- Leading strategic planning for Account-Based Marketing (ABM)
- Improving operational processes to enhance efficiency
- Implementing comprehensive sales enablement practices
- Conducting in-depth forecasting and performance analysis
- Optimizing technology stacks for better functionality
- Supporting the enablement of the B2B sales pipeline
- Spearheading global enterprise-scale B2B demand gneration initiatives
- Managing a team focused on content creation and web content management.

This multifaceted role requires a strategic mindset to effectively integrate cross-functional teams and resources, transforming our operations into a unified, high-performing revenue engine.

Revenue Marketing Strategist

Daily Bloom Marketing

In my role, I collaborate with clients to develop and refine their branding and marketing strategies, ensuring consistent and cohesive brand representation across multiple platforms. I design and execute integrated marketing solutions that encompass website design, email campaigns, social media strategies, multimedia content, and event planning to achieve client objectives. 

Additionally, I develop a comprehensive suite of sales enablement materials, including presentation decks, sales sheets, and brochures, aimed at enhancing the efficiency of deal closures. I also provide targeted coaching on the use of marketing and sales tools to optimize performance and manage relationships with creative vendors to ensure the delivery of high-quality deliverables that meet our strategic goals.

Digital Marketing Strategist

Spectrum Chemical Mfg. Corp.

As the Digital Marketing Manager at Spectrum Chemical Mfg. Corp. I spearheaded a range of successful digital marketing initiatives that not only enhanced customer experiences but also drove significant business growth. 

My leadership in these efforts resulted in a remarkable $500,000 increase in e-commerce sales, underscoring the effectiveness of the strategies we implemented. These strategies were carefully designed to deepen customer engagement and foster loyalty, ultimately lifting the customer lifetime value.

Additionally, I conceptualized and managed comprehensive multichannel marketing campaigns that significantly boosted our digital revenue streams. Notably, our email marketing efforts saw a 300% surge in digital revenue, illustrating the power of targeted and well-executed campaigns. Under my guidance, our team also successfully expanded our LinkedIn social network presence, achieving a 50% increase in followers within just one year. 

This growth not only expanded our digital footprint but also reinforced our brand's influence and reach in the industry. My tenure at Spectrum Chemical Mfg. Corp. was marked by a proactive approach to digital marketing, where innovative strategies and meticulous execution led to measurable success and substantial returns on investment.

Digital Marketing Manager

BQE Software

Throughout my various roles at BQE Software, I consistently demonstrated a commitment to excellence, innovative problem-solving, and the ability to adapt and thrive in dynamic environments. 
My progressive promotions reflect my growing expertise and the trust my employers placed in my capabilities, further establishing me as a successful and impactful leader in the marketing industry.

My most recent promotion in January 2021 to Senior Marketing Manager marked a significant milestone in my career path at BQE Software. In this senior capacity, I was responsible for planning and implementing innovative marketing strategies to drive business growth, enhance brand visibility, and achieve company objectives. I oversaw GTM, demand and lead generation, and growth campaigns, and managed Independent Software Vendor (ISV) partner co-marketing programs. Additionally, I provided guidance to the marketing department, assisting the head of marketing in strategic decision-making. During my tenure, I played a pivotal role in driving the company's strategic initiatives, making a substantial contribution to its overall success.

Senior Marketing Manager

As the Integrated Marketing Manager at BQE Software, I developed and executed multichannel marketing campaigns to create a unified brand experience across all platforms. This position refined my ability to integrate various marketing channels and tools to maximize impact and reach, further enhancing my strategic thinking and execution skills.

Integrated Marketing Manager

In my role as the Demand Generation & Marketing Automation Specialist, I focused on driving demand and generating leads through strategic email campaigns, leveraging CRM and marketing automation technologies. My duties expanded to include managing automation platforms, implementing lead nurturing strategies, and conducting data analyses to ensure optimal campaign performance. This role enhanced my technical skills and deepened my understanding of digital marketing tools, preparing me for further career advancements.

Demand Generation & Marketing Automation Specialist

As the Marketing Project Coordinator, I was tasked with the meticulous planning and execution of a variety of marketing projects. My responsibilities included managing schedules, fostering collaboration among team members, and ensuring the timely and successful delivery of projects. I coordinated advertising, content, and event marketing campaigns, honing crucial skills in cross-departmental collaboration and project management, which laid the foundational skills necessary for my subsequent roles.

Marketing Project Coordinator

Sprite Animation Studios

I played a crucial role in adapting animated TV and movie content from Japan for international audiences. My bilingual skills in English and Japanese were instrumental in bridging the gap between the original Japanese content and its global viewers, ensuring a seamless cultural and linguistic transition.

My responsibilities encompassed a rigorous translation process where I ensured that the original scripts, dialogues, texts, and cultural references were not only accurately translated but also retained the original intent, tone, and style of the source material. This task required a deep understanding of both languages and cultures, which I effectively navigated to maintain the integrity and appeal of the content.

My expertise in localization, combined with my bilingual capabilities, allowed me to significantly contribute to the success of Sprite Animation Studios by making high-quality animated content accessible and enjoyable to a broader audience. 

This experience underscores my ability to manage and execute complex projects effectively, ensuring cultural relevance and linguistic accuracy in a fast-paced, dynamic environment.

Localization Production Specialist

Trojan Battery Company

I spearheaded the development of technical brochures and sales collateral by fostering cross-functional collaborations that leveraged the strengths of various departments. This ensured that our materials were not only informative but also aligned with our brand's core messages and values. Additionally, I crafted compelling product marketing copy for both print and online advertising, which played a crucial role in enhancing our product visibility and appeal.

My responsibilities also extended to writing both editorial and advertorial content for industry publications, helping to establish our company as a thought leader in the industry. I managed a variety of events that provided direct engagement opportunities with our customers, further strengthening our relationships and brand loyalty.

Furthermore, I was in charge of managing the content for our distributor website portal and co-marketing initiatives, which involved close coordination with our partners to ensure cohesive and effective marketing efforts. I also oversaw our social media platforms, developing content that increased our digital footprint and engaged a broader audience.

Overall, my strategic and hands-on approach in these areas not only increased our market reach but also significantly contributed to our marketing objectives, proving my ability as a successful marketer who can drive results through effective communication and innovative strategies.

Marketing Communications Specialist

Sun Chlorella USA Corp.

As the Marketing Copywriter for the Japanese nutritional supplement company, my role oversaw the development of its direct-response mail campaigns. I managed a team of both internal and external content writers and creative staff while assisting with project management, rigorous editorial oversight, trademark management, and the translation of content from Japanese to English. I also conducted fact-checks with the board of healthcare advisors for regulatory compliance while ensuring alignment with business objectives and customer needs. Additionally I played a key role in fostering employee engagement through regular internal newsletters, contributing to an informed workplace environment.

Marketing Copywriter

Mattel, Inc.

As the Marketing Coordinator for Mattel in the Japanese toy market, I collaborated extensively with our exclusive partners, Bandai and Kyosho, to effectively brand and market Barbie and Hot Wheels products. Spearheaded the marketing support activities between the local brand & marketing team, regional partners and cross-functional stakeholders to align on objectives and facilitate campaign execution and asset management by helping to foster relationships with key stakeholders to facilitate collaboration and ensure a unified approach to marketing initiatives.

Marketing Coordinator - Japanese Market

I am a successful Digital Marketing Professional with over 15 years of experience, specializing in driving growth and enhancing brand visibility in B2B SaaS and B2C environments. As an expert in developing targeted campaigns, I have successfully increased e-commerce sales, customer engagement, and digital revenue across various channels, including event marketing.

My expertise in SEO, PPC, and Analytics helps me optimize web presence and streamline lead generation processes. I am also skilled in building customer personas, which enable me to tailor marketing strategies effectively to diverse audience segments.   

My ability to adapt to different roles and responsibilities is a testament to my versatility and readiness to take on new challenges. Whether collaborating with cross-functional teams or managing vendor partnerships, I bring a strategic vision and digital expertise that is always tailored to the unique needs of the B2B SaaS marketing landscape, delivering impactful results in a dynamic, customer-focused organization.

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