Karla Jo Helms ★

JOTO PR Disruptors

Karla Jo Helms is the Chief Evangelist and Anti-PR Strategist for JOTO PR Disruptors™.   

She learned firsthand how unforgiving business can be when millions of dollars are on the line—and how the control of public opinion often determines whether one company is happily chosen, or another is brutally rejected. Being an alumni of crisis management, Karla Jo has worked with litigation attorneys, private investigators and the media to help restore companies of goodwill back into the good graces of public opinion. Helms speaks globally on public relations, how the PR industry itself has lost its way and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.

Founder & CEO 

CEOWORLD magazine

Opinion Columnist

Studio 34 North

Studio 34 North is a collaborative space open to creative professionals. It was established by JoTo PR Disruptors, an award-winning international PR firm, as a creative studio for their public relations work as well as a rental studio geared toward photographers and videographers in the media industry and entertainment biz in Florida.

Managing Partner

Chief Evangelist & Anti-PR Strategist… A Results-Ravenous Renegade: Master of Disruption!

As a business owner, I know every dollar must work hard for my company and I share the frustration of our clients that PR needs to be redefined.  The PR industry has lost touch with way too much ‘smoke and mirrors’ and not enough results.  

Coming from the Crisis Management side of the world, where time isn’t a luxury, I’ve made it my mission to change the standard and revolutionize how PR is perceived with a measurable ROI. 

We give every client the kind of results and exposure not waiting for one or two stories in six months OR some scandal to pull out all the stops to get you the press and continual coverage you need. 

Imagine: 

🔊 Amplifying your exposure for massive brand visibility that hits more of your core audience and penetrates whole new markets
🚀 Building awareness, credibility and continuous forward momentum for your organization, campaigns and new product and service launches
📈 Doubling your website traffic, leads and contacts while exceeding all of your performance sales expectations

Are you finally ready to achieve your goals and get the type of tremendous results that 10-100X your ROI?

Then it’s time to hire a team of “Anti-PR” experts that serve your needs, represent your company with the highest professional standards and match your fast-paced, no-nonsense business approach.

As your partner, we can effortlessly guide you through new initiatives, propel your organization into the national spotlight and make it easy for people to know, seek and find you.  

At JOTO PR, we know how to: 

✅ exponentially increase your media exposure so you’re quickly and regularly being requested for interviews, 
✅ garner priceless publicity from a steady stream of media stories in the most trusted outlets in your industry and 
✅ do it all in a fast, fun and hyper-focused way that keeps your team energized and engaged from beginning to end

🔑 The key to growth, routinely getting a positive return on your ROI and achieving your highest ever income in today’s faster-than-you-can-blink social media-driven world is TRUST.

If you’re tired of BIG PROMISES and SMALL RESULTS, then let my team create and implement a creative “anti“ public relations campaign that builds your brand, makes you the authority and pushes your organization past the finish line.

Replace your sales and marketing pains with a proven new approach with:

👍 Fast turnaround times
👍 Outstanding quality service
👍 So many additional opportunities you’ll lose count

Visit jotopr.com or message me today and let’s get started!

Karla Jo Helms | ☎ (888) 202-4614 | ✉ info@jotopr.com 


Karla Jo Helms is the CEO and visionary behind JoTo PR.  She cut her teeth in PR via crisis management, working with litigation attorneys, private investigators and the media to help restore companies of goodwill back into the good graces of public opinion. Karla Jo learned firsthand how brutal business could be when there were millions of dollars to be had—and how to navigate those treacherous waters via control of public opinion. Since then, Karla Jo has patterned her agency on a combination of her hard-won public relations experience, uncompromising high standards and exacting nationwide market research across multiple industries. She’s a hands-on executive who hand-picks the PR professionals who work on her team, to ensure that client results always meet client expectations. Helms speaks globally on public relations and how corporations can harness it to drive markets.

Connect with Helms: kj@jotopr.com

🪞Your Calendar: A Mirror of Your Priorities — or a Mirror of Why You Feel Exhausted

Ever end a long day feeling completely drained… yet realize you haven’t moved the needle on what truly matters?

That’s not a productivity problem.
That’s a calendar problem.

Your calendar is the real mirror of your priorities.
Review it every meeting, every “quick check-in,” and every recurring call.
Ask yourself:
👉 Does this conversation need me?
👉 Can it be summarized in a one-minute email instead?
👉 Is this 15-minute sync worth the time I could spend driving my mission forward?

This isn’t about disconnecting from your team; it’s about leading smarter.
Freeing up space for deep work, innovation, and strategic direction benefits everyone.

I’ve seen many leaders join meetings that could’ve been handled in a simple update.
That’s the old way.
Let’s choose to be sharper with our time to invest where it truly moves the needle.

Because if your calendar doesn’t reflect your mission, it’s silently working against it.

Checked your calendar?
Be honest, how many meetings could run just fine without you? Answer in comments 👇

#Leadership #TimeManagement #Productivity #ExecutiveMindset #SmartWork

🤖 How AI Is Redefining What It Means to Be ‘Productive’

For years, productivity was measured by how much we could do: more tasks, more hours, and more output.
AI is quietly rewriting that equation.

In this new era of work, productivity isn’t about volume; it’s about value.
It’s not how fast we complete tasks, but how intelligently we decide which tasks deserve our focus at all.

AI can now handle the repetitive, the reactive, and the routine.
That means our real job as leaders is shifting from managing activity to amplifying human creativity, judgment, and strategy.

The question isn’t, “Can AI make us faster?”
It’s, “Can we use AI to make space for better thinking?”

In a world where everyone’s talking about AI, where it’s become a fancy word attached to everything, the real question is: how are we actually using it, and what are we using it for?

Because the future of productivity isn’t about having AI —
It’s about using it to bring more clarity, purpose, and intelligence to the way we work.

Your Thoughts? 

#AIProductivity #FutureOfWork #Leadership #SmartInnovation

💡 Why Healthy Debates Are the Lifeblood of Great Teams

A team where no debates happen is, quite frankly, years behind. Silence doesn’t mean harmony; it often means missed opportunities, unchallenged assumptions, and ideas that never reach their potential.

As leaders, our job isn’t to have all the answers. It’s to create an environment where every team member feels safe to voice their opinions, challenge ideas, and bring fresh perspectives to the table.

Here’s why encouraging healthy debates matters:

1️⃣ Team Bonding and Trust: When people know their opinions are valued, relationships strengthen. Open discussion fosters mutual respect and a sense of shared purpose.

2️⃣ Learning from Diverse Perspectives: Someone without direct experience in a topic can see angles experts overlook. These perspectives often spark unexpected, groundbreaking solutions.

3️⃣ Better, Refined Solutions: Ideas grow stronger when questioned. Debate forces teams to think critically, weigh alternatives, and arrive at smarter, more resilient outcomes.

4️⃣ A Culture Where Ideas Thrive: Innovation cannot exist in silence. Teams that are comfortable challenging the status quo generate creative solutions that drive growth and long-term success.

Great leaders don’t just manage teams; they cultivate spaces where ideas can be freely expressed, debated, and improved. That’s how organizations evolve, learn, and outperform expectations.

Remember: Healthy debates are not a sign of conflict—they are the heartbeat of progress.

When did a healthy debate happen in your team, and how did it support better outcomes? Share in the comments—I’d love to hear your experiences.

#LeadershipLessons #TeamworkCulture #HealthyDebate #InnovationThroughDiscussion #WorkplaceCollaboration

The Most Powerful Thing a Leader Can Say: “I Don’t Know—Let’s Figure It Out.”

In many organizations, leaders are expected to have all the answers.
But in reality the best leaders don’t pretend to know everything.
They lead with curiosity, not ego.

When a leader says, “I don’t know—let’s figure it out,” it does three things:
✅ It builds trust. People respect honesty over performance.
✅ It creates collaboration. The team starts thinking with you, not for you.
✅ It models learning. It shows that growth is part of the culture, not just results.

In a fast-changing world, certainty is a luxury; adaptability is power.
Leaders who admit what they don’t know create space for innovation, for ideas, and for real problem-solving to happen.

Because leadership isn’t about knowing everything.
It’s about creating an environment where together, you can learn anything.

💰 If you can’t measure it, you can’t scale it.
Download the Free ROI eBook to discover the framework top leaders use to turn visibility into value.  Get here: https://hubs.la/Q03R9jxh0

#Leadership #BusinessGrowth #ROI #StrategicSuccess

In a world overflowing with information, even the most groundbreaking innovations can get lost in the noise. The old saying, “Good work speaks for itself,” just doesn’t hold up anymore. If you have technology that can truly make a difference—whether it’s life-saving, game-changing, or world-altering—you have a responsibility to communicate its value.

The truth is, Anti-PR isn’t just for Fortune 500 companies. Smaller companies and startups have more opportunities than ever to get their message heard. Here’s how:

1. Find your voice.
81% of consumers say they need to trust a brand before buying from them. (Source: Edelman) Craft a compelling narrative that showcases the unique value of your technology and why it matters.

2. Know your audience.
70% of B2B buyers rely on third-party sources—like media coverage or analyst reports—before making a decision. (Source: Demand Gen Report) Identify the key publications, influencers, and communities your audience trusts and engages with.

3. Master the art of storytelling.
92% of consumers prefer stories over traditional ads. (Source: Headstream) Share authentic stories and real-world examples that connect with your audience on an emotional level.

4. Embrace the power of media.
Earned media can increase brand trust by 74%—and it has more lasting value than traditional ads. (Source: Nielsen) Build relationships with journalists and leverage media coverage to amplify your message.

5. Don’t underestimate social media.
54% of consumers say they engage with a brand on social media before buying from them. (Source: Sprout Social) Use social platforms to share your story, engage with your audience, and build a community.

The world needs to hear about your innovation. Don’t let your groundbreaking technology go unnoticed. Embrace the power of communication and make a real impact.

#AntiPR #Communications #Startups #Tech #Innovation

⚡ Why Great Leaders Don’t Always Lead from the Front

We’re told leaders should always be out front driving the vision, making noise, and setting the pace.
But real leadership isn’t about being the loudest voice in the room.
It’s about knowing when to step back.

Consider this 👇
You’re in a client meeting.
All your department heads are there: marketing, operations, sales, finance.
But every time the client asks a question, you answer it.

You handle objections, explain processes, and close the discussion.
It feels efficient, but in reality, you’ve just told your team that you don’t fully trust them to represent the company.

Now imagine the same meeting, but differently.
You open the conversation, and then you listen.
You let your team answer. You let them own their expertise.
You see them engage confidently, think critically, and make decisions without needing you to jump in.

That’s leadership.

Great leaders build confidence, not dependence.
They train people to think, speak, and act like leaders themselves.
So that one day when you’re not in the room, the company still runs smoothly, clients still feel supported, and decisions still get made with clarity.

Leadership isn’t about being needed in every meeting.
It’s about creating a system that thrives even when you’re not in the frame.

True leadership doesn’t create followers it creates more leaders.

Your thoughts? Let's chat in the comments.

#Leadership #FounderMindset #TeamDevelopment #Empowerment #GrowthCulture #BusinessLeadership

In today’s attention economy, cutting through the noise is harder than ever. With endless distractions, how do you capture—and keep—your audience’s focus?

Here’s the challenge:

- Only 3% of social media posts actually make people stop and engage. (Source: Sprout Social)
- 80% of readers will drop off after the first 2 minutes of reading. (Source: Nielsen Norman Group)

So, how do you stand out?

The answer lies in mastering the art of attention-grabbing. Here’s what works:

1. Strong visuals.
Visual content is 40x more likely to be shared than other types of content. (Source: HubSpot) Whether it’s a striking image, an infographic, or a short video, visuals are your secret weapon.

2. Compelling storytelling.
92% of consumers prefer stories over traditional advertising. (Source: Headstream) Why? Because stories connect on an emotional level—and emotionally connected customers are 4x more likely to buy from you. (Source: McKinsey)

3. Clarity and conciseness.
If your message isn’t clear, you’ll lose your audience fast. In fact, 55% of readers will bounce from a webpage if it isn’t visually clear or concise. (Source: Nielsen Norman Group) Keep it simple, direct, and to the point.

4. Authenticity and vulnerability.
Today’s audiences crave realness. 70% of consumers say authenticity is a key factor in deciding which brands they support. (Source: Stackla) Show your human side—it’s what builds trust and connection.

So, are you a master at getting attention? What’s your go-to strategy for capturing your audience’s focus?

Share your thoughts and insights in the comments below—let’s learn from each other!

#Attention #Marketing #Communication #Storytelling #Engagement

You Can’t Scale a Business Without Scaling the People Behind It

Every leader wants their business to grow more clients, more revenue, and more reach.
But here’s the truth: Your company will only grow as fast as the people building it.

You can’t scale a business if your team aren’t scaling their mindset, skills, and capacity to handle growth.

If you’re the smartest person in the room, you’ve already limited what that room can become.

Encouraging your team to learn, adapt, and upskill isn’t optional anymore; it’s the engine of sustainable success.
Every new skill they learn and every new idea they explore compounds back into the company’s growth.

Because the more capable your people become, the fewer bottlenecks you face.
They take ownership. They make smarter decisions. They become leaders themselves.

So as a leader, our real job isn’t just to scale profits; it’s to scale people as well.

And if you’re serious about growth, start by learning what truly drives it: ROI.
Understanding return on investment transforms how you think, plan, and lead.

💡 If you or your team want to master the art of ROI, download our Free ROI eBook and start thinking like a growth strategist.
👉 https://hubs.ly/Q03RVNmm0

#Leadership #GrowthMindset #ROI #TeamDevelopment #Upskilling #BusinessStrategy #LearningCulture #JOTOPR

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