Karl Yeh's Linkedin Analytics

An accomplished digital and video marketing professional with over thirteen years experience in a variety of fields including: - digital marketing - content marketing and strategy - video marketing and video seo - Videography and cinematography - Paid social (facebook, youtube, twitter, Reddit) - analytics (Google Analytics, Google Tag Manager, Adobe Analytics, Web Trends) - SEO/SEM - marketing automation and CRM (Hubspot, Marketo, Infusionsoft, SalesForce) - web development (drupal, wordpress, magnolia, hubspot CMS) I'm a big believer in "Digital Darwinism" (where society and technology are evolving faster than we can adapt) and the mentality of adapt or die.) In the ever-changing environment of marketing, a focus on solving problems and answering questions are keys to success. I'm always looking for creative ways to integrate digital and social into marketing, communications, and business goals but always through the lens of sound strategy. I currently lead digital marketing for Benevity focused on paid media, web and digital marketing strategies and content development. I host the Social Impact Show; publishing a weekly episode on how to grow and develop Corporate Social Responsibility Programs. I also provide digital and content marketing services to small to medium-sized business. Finally, I mentor new marketing and communications professionals as part of the IABC mentorship program and new entrepreneurs as part of the Futurepreneurship program. Do you require help or have questions on any aspect of digital and/or content marketing? Let's chat. Connect with me here on Linkedin.