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Portfolio: karmenwong.com I'm a design strategist leveraging a unique blend of marketing and design expertise. I specialize in CX innovation, service design, and omnichannel UX strategies. Previously driving innovation in store technology at DICK's Sporting Goods, I led design on the Custom Products team and helped to modernize the custom golf product ordering experience. Committed to customer-centricity, I aimed to evolve the traditional retail experience into a comprehensive, tech-enabled experience. I live for the "aha!" moments. I believe design is about being in service to others. It is not just about aesthetics; it's about connecting people, challenging perspectives, and telling meaningful stories. Key Strengths: - Data-informed design approach, honed through years of performance marketing experience - Crafting phygital experiences that bridge the gap between digital and physical - End-to-end product design leadership, from concept to implementation - Experience in sunsetting legacy systems and introducing innovative solutions - Focus on creating intuitive, convenient, and experiential customer interactions
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