ThisIsCreativeAi

Catalysing leaders to show up as their best selves on LinkedIn and beyond.

Leveraging Ai in workflows for personal branding and marketing. 

Spotlighting founders, educators and innovators through the 'ThisIsCreativeAi' podcast.

Founder

Neol

Neol is a Community-powered platform for audacious creative minds to do the best work of their lives.

Neol’s platform empowers creative leaders with the technology, people, and processes they need to deliver impactful projects from anywhere at scale.

As a Creative Leader at Neol, my ambition is to spearhead real change in the following domains:
- Demystifying Ai for the global creative community
- Separate the signal from the noise through collaboration between ThisIsCreativeAi and Neol
- Engage with design educators to ensure no student or young professional is left behind

Founding Creative Leader

Neol is a Web3 enabled talent marketplace driving impact innovation.

Neol is part of kyu.com collective and in partnership with IDEO.com is making a strong push to take Southeast Asian talent to the world. 

We raised our $5.2 Million seed round in May 2022, read more here : https://tech.eu/2022/06/21/building-community-powered-systems-for-creative-individuals-lands-52-million-for-neol/

Head of Marketing

Talent500

About:
Talent500 helps companies hire, build and manage their global distributed work-force and helps talent discover career-defining opportunities. 

Impact:
- Oversaw 10x - 20x+ growth of traffic on social channels, website, with significant uptick on PR due to creation of proprietary content intelligence. This as the company grew from 150+ people to 380+ people
- Spearheaded a series of initiatives towards company growth through marketing as would scale over the next 24 months / Series A and beyond
- Built an in-house team of designers, writers and managers to support the Demand Gen and Sales function on both Supply (Talent B2C approach) and Demand (Companies B2B approach) side
- Created career-framework with HR team for growth and up-skilling of team
- Established systems, processes and a team culture as part of building an in-house agency
- Shifted marketing team's perspective to be more data and initiative-impact driven and brought in digital marketing partner to significantly align on this
- Grew on-demand and retainer partner network to scale content marketing with approach outlined for the same across geos
- Brought in lead generation partners with a defined CPL target
- Leveraged Content intelligence and automation using Content Ai tools to allow for Netflix-like binging on content and granular lead stage tracking 
- Identified and onboarded rebranding partner
- Guided creation of hiring policy for PWD's

Head Of Marketing

Outlined.co

About:
Outlined is a SaaS Ai creative process automation platform. It helps a designer or a brand marketer to create branded marketing content at scale without dependency on complex design software.

Impact:
- Translated a traditional offline, resource intensive method of doing design to an online SaaS framework built on design principles, accelerated by machine learning
- Features included a full functional visual editor, workflow management, translation across 100+ languages and integrations with excel, illustrator, google drive, dropbox and pixabay amongst others.
- Grew it to $10k revenue with clients in the U.K. and India
- Featured in The Economic Times alongside GitHub as one of the few platforms supporting skill building during the early days of the pandemic
- Created thought leadership through The CreativeAi Podcast, interviewing CEO's, Founders and top management from across the world's most interesting Ai startups.

www.outlined.co

The CreativeAi Podcast

The CreativeAi profiles the worlds most interesting founders and companies who are straddling the sweet spot between Machine Learning & Creativity. Tune in to learn about deeptech's impact on design, art, factchecking, marketing and writing across a wide variety of roles and functions.

Find us on Spotify, Amazon, Google & Apple Podcasts and all major podcast players

Podcast Host

Exit Design

About:
A brand, UIUX and digital design, marketing & strategy firm with a wide portfolio of work across Corporates (Tata Motors, Decathlon, 3M etc), SME's (EICL, Acharya Institutes, Deccan Herald) & Startups (Alma Mater, Hummingbird, Outlined). 

Impact:
- Created value for 300+ brands across Real Estate, IT, Lifestyle, Education, Pharma & Retail amongst other verticals
- Drove Creative Direction as also Strategy, Business Development & Client Relationships
- Multiple clients saw a direct ROI on sales and recruitment channels ranging from 10% to 35%
- Within a few years of launch, we were a sought after studio to work for by students and professionals alike, locally and overseas.
- Worked profiled in 'Asian Graphics Now' by Taschen and twice in the CII India Design Yearbook 2013/14 and 2014/15
- Media coverage in India Today, The HardCopy, YourStory, British Council Young Creative Entrepreneur Awards and TEDx

www.exitdesign.in

Designothon.com

About:
Designothon is a fun 1 day hackathon format event for NGO's and Social Cause driven organizations to get high quality design / photography / videography and other 'marketing communication' work - for free - by experienced professionals. 

Impact:
- Creatives in a day include end to end websites, logo's, brochures, digital marketing strategies, corporate presentations and videos etc.
- 9 events (7 offline, 2 online during the pandemic) 
- 95+ NGO's and social impact organization's 
- 400 different creative professionals have taken part. Skillset range : designers, writers, digital marketers, strategists, photographers, social impact advisors and investors.
- Multiple community collaborators including Creative Collective of India, Association of Designers of India, BusinessofPurpose.com and startups like Lancify and DQ Labs

www.designothon.com

Karn Malhotra - Design & Photography

Worked as an independent design solutions provider and professional photographer through the last 8 months of college and another 6 months before starting Exit Design.

- Event design and communication for Theatre & Corporate Events
- Professionally shot model portfolios, food and products in addition to a personal interest in black & white portrait photography. 

Oct 2002 - Article feature in the Bangalore edition of the Times of India as a young and upcoming graphic designer from Bangalore.

Freelance Graphic Designer / Photographer

Marketing & Branding for B2B, Ai & Purpose Driven Brands

With over 19 years of entrepreneurial experience in design, technology, and marketing, I am passionate about creating and delivering value at the intersection of these domains. I have founded and led multiple ventures in the B2B space, ranging from a branding and design firm, to a SaaS Ai design automation product, to a market research firm focused on the CreativeAi space.

Currently, I am the founder of ThisIsCreativeAi, where I help brands and agencies to understand, adopt, and leverage Ai for creative expression and innovation. I also serve as a Creative Leader at Neol, a community-powered platform for audacious creative minds to do the best work of their lives. My mission is to demystify Ai for the global creative community, enable and empower them with the technology, people, and processes they need, and engage with design educators to ensure no one is left behind. I am always open to collaborate, learn, and share my insights and expertise on CreativeAi, B2B growth marketing, and creative direction.

You can book a time to chat here : www.calendly.com/thisiscreativeai

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Karn Malhotra's Linkedin Analytics

Karn Malhotra

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